Social Video Advertising: Creative is Only Half the Battle

Social Video Advertising:Creative is only Half the Battle DIGIDAY: Video Upfront NYC 4.12.2011 Dan Greenberg, CEO, Sharethrough Tweet this! bit.ly/digiSTR

Branded Content is Now King. Earned Media Brand Users 3x more Awareness likely to watch a shared video than a paid video Over 110% Brand Muscle Milk: Sexy Pilgrim Awareness lift 4.5 MM VIEWS across various GMC: Dude Perfect Cliff Shot campaigns 3.7 MM VIEWS Entertainment, not interruption Higher Not limited to :15 Engagement or :30 boxes on Butterfinger: Big Butterfingers page Shared views are 4.2 MM VIEWS viewed 3x longer Rockhard: Scarface Play than paid views 5.4 MM VIEWSSources:Vizu Research Study Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

We Have The Most Videos on AdAge Viral Video Chart... of all time!

“Sexy Pilgrim” Campaign Goals: Generate viral traction for Muscle Milk’s “Sexy Pilgrim” video during Thanksgiving week. Performance Details: • Video covered on WSJ, Speakeasy Blog, Los Angeles Times and CNN. 3.5 MM 75+ 89% Website & Video Video Views Blog Completion Features RateDan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

The Progression of Branded Social Video Peer-to-Peer PR Outreach Strategic Seeding Social Video Platform Not Scalable Not Repeatable Not Transparent Technology Platform: -Scalable “Post and Pray” -Repeatable -TransparentDan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Sharethrough is the First Social Video Advertising Platform Real Sharing. Measurable Earned Media. Transparent Distribution.Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Sharethroughguarantees views andand Maximizes Sharing Sharethrough Guarantees Views maximizes sharing. Publisher Sharethrough Dashboard Network Ad Products Your Brand VideoDan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Distribution Outlets Twitter Facebook Social Gaming Social Bookmarks Editorial Outreach Video Sites Vertical Sites Mobile

Real-Time Reporting Dashboard Real-time social data and optimizationDan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

“Halo Reach” Campaign Goals Create buzz and reclaim the BIGGEST entertainment launch of all time Performance Details Over 18K shares 400+ through Sharethrough Twitter 82% 750K Video Exceeded Video Goal Video by seeding efforts Video Views Completion Comments Rate 86%Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

“Brick Thief” Performance Details: “Trends 1.7 MM ” #5 Video Views YouTube AdAge Viral Honor Listing Video ChartDan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Shared Views are the Holy Grail. Users are 100 3X more likely to watch a 75 shared video. 50 Users watch shared video 25 0 0s 10s 20s 30s 40s 50s 60s 70s 80s 90s 100s 3X longer than paid video.Source:Vizu Research Study Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

We Get Brand Videos Seen and Shared. Most video Generated over 80% customer campaigns on the 300MM retention; AdAge Viral video views average order Video Chart... for Fortune 500 increase of 110% ever! brands.Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Thank You! Dan Greenberg @MrDAG Dan@sharethrough.com Tweet this!bit.ly/digiSTR

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Social Video Advertising: Creative is Only Half the Battle

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