This training course which I presented to MT Department to improve merchandising in Supermarket for Pigeon & Kaila brand in IMV (Indonesian company) and my position was Merchandising Supervisor in 2009
Big C With no price card.Big C Go Vap Big C Mien Dong Consumers pay most attention to price card, so price card must be labeled correctly.
Big CBefore – 23.11.09 After – 29.11.09 Make sure all price card must be labeled.
Big C Price card is not clear. Price card must be clear and clean, it wil otherwise reduce its known and perceived value.Big C Go Vap
Big C Promotional price card put too low with Golden eyes. Product need to put in about 80cm to 150cm from the ground, that is golden eyes. The consumer pay most attention to the golden eyes area.Big C An Lac
Big CBig C An Lac Merchandising display is not able to attract consumers from each side of shelf. Merchandising displays are best when they able to attract consumers from each side of store. Like this
Big CBig C Hoang Van Thu After It is important to make sure that sold product are replaced. Before
CO.OPMARTCo.opmart Cong Quynh Before After Make display pretty as picture to get attention of consumers.
CO.OPMARTCo.opmart Ly Thuong Kiet Display is hard to get attention of consumers. The display vertical of product make each item easier for the consumer to pay attention to it. It creates better focus and significantly increase sell- through.
The consumer doesnot alwaysnnoticedetails in the productdisplay so we mustdisplay them with thepackge always facingforward.
CO.OPMARTCo.opmart Ly Thuong Kiet Promotional price card put too low with Golden eyes. Product need to put in about 80cm to 150cm from the ground, that is golden eyes. The consumer pay most attention to the golden eyes area.
CO.OPMARTCo.opmart Nguyen Kiem Using shop window to display latest or best value product. Shop window is put on the right side of supermarket’s entrance not on the left side.
CO.OPMARTLayout of Co.op Nguyen KiemRed color: PigeonOrange color: Johnson Right Left Left Right
CO.OPMARTStore layout Display on the right side of aisle Right are better than those on the left side because of Left natural customer traffic flow. Left Right Enter
MAXIMARKMaximark Cong Hoa No having face each side. No picture on the shelf to attract consumers. Product need be take care. Having face each side to attract consumers and create added attention by picture. Product also need to be rearrange and full.
MAXIMARKBig C Hoang Van Thu Create added attention