Enable U Mar 23 Bailetti Eco For Ec Dev

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  • Contact Tony Bailetti, Director, TIM program. [email_address] 613 829 8885 613 520 2600 ext 8398 www.carleton.ca/tim Department The TIM program is offered by the Department of Systems and Computer Engineering, Faculty of Engineering and Design. The Department of Systems and Computer Engineering has 46 faculty members and 30 adjunct professors. It has special strengths in the areas of telecommunications, computer systems, software engineering, and the analysis and management of engineering processes. sce.carleton.ca
  • Enable U Mar 23 Bailetti Eco For Ec Dev

    1. 1. Lead to Win: Creating technology and knowledge jobs Tony Bailetti Sprott School of Business Systems and Computer Engineering [email_address] Enable U March 23, 2010
    2. 2. Agenda <ul><li>A. Lead to Win </li></ul><ul><li>B. Lessons you can use </li></ul><ul><li>C. Research </li></ul><ul><li>D. Takeaways </li></ul>
    3. 3. A. Overview of Lead to Win <ul><li>Become largest source of technology and knowledge jobs in Canada’s Capital Region </li></ul><ul><li>Business ecosystem approach to economic development </li></ul><ul><li>Anchored around opportunity development process </li></ul><ul><li>Phase I : selects right people and opportunities </li></ul><ul><li>Phase II : is mandatory six day Opportunity Development Program, cuts in Day 3 and 6 </li></ul><ul><li>Phase III : helps business accepted into ecosystem to generate a minimum of 6 knowledge and technology jobs over three years </li></ul>
    4. 4. Types of market offers <ul><li>Customer premise equipment </li></ul><ul><li>Enterprise software </li></ul><ul><li>Hosted services </li></ul><ul><li>Mobile applications </li></ul><ul><li>Telecom solutions, wired and wireless </li></ul><ul><li>Product development tools and services </li></ul><ul><li>Aerospace engineering </li></ul><ul><li>Pharmaceutical </li></ul><ul><li>Professional consulting and services </li></ul><ul><li>Intellectual property </li></ul>
    5. 5. Company founders benefit from: <ul><li>Phase II </li></ul><ul><li>Stronger business opportunity quickly </li></ul><ul><li>Knowledge to establish and grow successful tech business </li></ul><ul><li>Confidence and motivation </li></ul><ul><li>Access to large and diverse business network </li></ul><ul><li>Foundation to sell to first customers, raise funds and attract/retain talent </li></ul><ul><li>Phase III </li></ul><ul><li>Review boards & mentors </li></ul><ul><li>Opportunity validation </li></ul><ul><li>Presentations to large customers </li></ul><ul><li>LTW founders & TIM students </li></ul><ul><li>Bootstrap financing </li></ul><ul><li>Founders’ Club </li></ul><ul><li>Purposeful networking events </li></ul><ul><li>Conference & shared space </li></ul><ul><li>Services from suppliers who share founders’ risk </li></ul><ul><li>Brand company & ecosystem </li></ul><ul><li>New niche formation </li></ul><ul><li>Thought leadership: OSBR.ca </li></ul><ul><li>Free memberships in OCRI & Ottawa Chamber of Commerce </li></ul>
    6. 6. B. L1. Operational definition A business ecosystem is comprised of companies and organizations (players) that work together to: Deliver value to customers, partners, themselves and region Benefit from products and services delivered by a platform Interact with resources outside their community boundary Enables value creating exchanges that would not occur otherwise Ensure continued existence of their community Time
    7. 7. L2. Keystone is player responsible for: <ul><li>Platform operations and evolution </li></ul><ul><li>Ecosystem health </li></ul><ul><ul><li>Number & diversity of players </li></ul></ul><ul><ul><li>Players’ productivity </li></ul></ul><ul><ul><li>Resources attracted by keystone </li></ul></ul><ul><ul><li>Platform predictability </li></ul></ul><ul><li>Leadership and governance structure </li></ul><ul><li>Transaction cost minimization </li></ul><ul><li>Audience building </li></ul><ul><ul><li>Global reach </li></ul></ul><ul><ul><li>Attract and retain resources and talent </li></ul></ul>
    8. 8. L3. Keystone types Vendor neutral Defense department Lead to Win BBB Talent First Coral CEA Vendor or consortia dominates Apple Microsoft Google Closed Open
    9. 9. Ecosystem diversity ? ? Pervasive Media Mobile Apps Lead to Win Coral CEA Talent First Network # of technology jobs created $ risk capital invested # of students educated for creative economy Each vertical ecosystem to operate multi million $ specialized asset <ul><li>Each company in phase III creates 6+ tech jobs </li></ul><ul><li>Talent </li></ul><ul><li>Open source stacks </li></ul><ul><li>OSBR.ca </li></ul>BBB <ul><li>Web conference for academic institutions open source project </li></ul>
    10. 10. Overview of four ecosystems Mandate Platform Success Scope Lead to Win Launch and grow technology businesses <ul><li>Opportunity & deal development process </li></ul><ul><li># tech jobs </li></ul><ul><li>Investment </li></ul>Region  other regions Coral CEA (Comm Enabled Applications) <ul><li>Provide member companies building blocks, commercialization support and out of box process to differentiate offers </li></ul><ul><li>Fill gaps in commercialization </li></ul><ul><li>Software assets in $15.3 M sandbox </li></ul><ul><li># tech jobs </li></ul><ul><li>Investment # apps that use Sandbox </li></ul><ul><li># new CEA companies </li></ul><ul><li>Keystone income </li></ul>Canada  Global Big Blue Button <ul><li>Deliver high quality experience to remote students </li></ul><ul><li>Open source code </li></ul><ul><li># talented developers </li></ul><ul><li># of companies </li></ul>Global Talent First Network <ul><li>Thought leadership </li></ul><ul><li>Fill gaps in skills for creative economy </li></ul><ul><li>Skill development </li></ul><ul><li># tech jobs </li></ul><ul><li># companies that make money from open source assets </li></ul><ul><li># grad students </li></ul>Province
    11. 11. L4. Multi-side platform <ul><li>Keystone-run platform adds value to players in N groups </li></ul><ul><li>Value to a player in one group increases with number of players in other groups </li></ul><ul><li>Regional development is one group </li></ul><ul><li>Concrete & visible regional outcomes </li></ul><ul><li>Platform can be process, physical location, service, product </li></ul>Group 3 Group 4 <ul><li>Regional economic development orgs </li></ul><ul><li>outcome # 1 </li></ul><ul><li>outcome # 2 </li></ul>Group 2 Group 1
    12. 12. L5. Platform anchored on a process LTW: Apr 09-Mar 10 (126 org) LTW: Mar 10-June 11 (250) Opportunity dev Opportunity & deal dev <ul><li>Regional economic development orgs (8) </li></ul><ul><li>6+ jobs/startup in 3 yrs </li></ul><ul><li>Healthy ecosystem </li></ul><ul><li>Regional economic development orgs (8) </li></ul><ul><li>6+ jobs/startup in 3 yrs </li></ul><ul><li>Healthy ecosystem </li></ul>Technology startups (78) Technology companies (14) Multinationals (8) Service providers (15) Service providers (25) SME (20) Academic (4) Academic (5) Early customers (20) Investors (14) Investors (7) Technology startups (150)
    13. 13. L6. Opportunity development process I. Recruit talent II. Harden & strengthen opportunity III. Launch and grow business 6+ tech/knowledge jobs per firm over 3 yrs + Healthy ecosystem to grow successful tech businesses 30 firms, 39 founders 82 8 wks 4 wks 104 wks Jun 09: Aug 09: 66 19 firms, 27 founders 98 62 212 in Day 1 46 55 Nov 09: 21 firms, 34 founders 315 Applicants 51 167 in Day 6 35 44 126 in 88 firms into ecosystem 69 49 Mar 10: 18 firms, 26 founders 37 78 startups active
    14. 14. Deal development process Stage 0 1 2 3 4 Orchestrator Customer Supplier Funder Pay off
    15. 15. L7. Ecosystem sustainability <ul><li>Using ecosystem </li></ul><ul><ul><li>Companies generate greater profitable revenue </li></ul></ul><ul><ul><li>Region attains better outcomes </li></ul></ul><ul><li>Healthy ecosystem </li></ul><ul><li>Superior information & access to many deals </li></ul><ul><li>Transparency of intellectual property rights </li></ul><ul><li>Region’s outcomes </li></ul><ul><li>6+ jobs/startup in 3 yrs </li></ul><ul><li>Healthy ecosystem </li></ul>
    16. 16. L8. Prices for access & transactions <ul><li>Group that is needed most or is harder to get receives a price break </li></ul><ul><li>Group that gets most value out of access to members of other groups bears more of cost </li></ul><ul><li>If price of product for group A is high, number of A users decreases which lowers value of products for groups B, C, D etc. </li></ul><ul><li>Prices and marginal costs for goods and services delivered to a group are not closely related </li></ul><ul><li>Price setting is not enough to induce desired outcomes </li></ul><ul><ul><li>Complex coordination problems do exist </li></ul></ul>
    17. 17. L9. Make visible <ul><li>Show multiple views of business ecosystem </li></ul><ul><li>Define boundary </li></ul><ul><li>Show links to resources and talent outside boundary </li></ul>
    18. 18. L.10 Engage community <ul><li>Secure commitment of expert volunteers to attain concrete outcomes </li></ul><ul><li>Engage regional development organizations, academic institutions, municipalities, and service providers </li></ul><ul><li>Invite institutional and angel investors as well as serial entrepreneurs and company leaders to review opportunities </li></ul><ul><li>Concurrently grow each participating group </li></ul><ul><li>Add players that complement opportunity development </li></ul><ul><li>Enhance credibility of platform and ecosystem </li></ul><ul><li>Provide missing assets (e.g., resources, market, technology) </li></ul>
    19. 19. C. Research <ul><li>Efficient use of vendor-neutral business ecosystems </li></ul><ul><li>Measure effectiveness of vendor-neutral ecosystems vs other ecosystem types as tools for regional economic development </li></ul><ul><li>Ecosystem maps and health dashboards </li></ul><ul><li>Volunteers who work for startups expecting to create jobs for themselves </li></ul><ul><li>Designing successful keystones </li></ul><ul><li>Orchestration, affiliates, network pricing, auctions, volume discounts </li></ul><ul><li>Services to provide each group </li></ul>
    20. 20. D. Takeaways <ul><li>Embrace business ecosystem approach to develop regional economy </li></ul><ul><li>Knowing how to establish and enable business ecosystems to develop regional economy is a key competitive advantage </li></ul><ul><li>Ecosystems can: </li></ul><ul><ul><li>Harness innovative individuals worldwide to solve local problems </li></ul></ul><ul><ul><li>Launch and grow technology companies </li></ul></ul><ul><ul><li>Create and retain jobs and attract private investment </li></ul></ul><ul><ul><li>Enhance experience of graduate students </li></ul></ul><ul><ul><li>Attract new, creative individuals </li></ul></ul>
    21. 21. Thank you! <ul><li>www.carleton.ca/tim </li></ul><ul><li>www.leadtowin.ca </li></ul><ul><li>www.coralcea.net </li></ul><ul><li>www.talentfirstnetwork.org/wiki </li></ul>[email_address]

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