Enable U Building Place & Profile A Peters

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Enable U Building Place & Profile A Peters

  1. 1. The Art and Science of Innovation Building place and profile Enable U – March 23-24, 2010
  2. 2. “In a world of global competition, sources of competitive advantage are becoming increasingly localized … true competitive advantage is found within our communities." - Michael Porter Place matters… www.communitech.ca
  3. 3. Today’s session: place and profile • Why place and profile matter externally and locally • Consider your objectives • Frame your strategy • Choose your tactics www.communitech.ca
  4. 4. So..... where are you from? www.communitech.ca
  5. 5. Where do you want to be from if you work in... • Silicon Valley • Wall Street • Chicago • Hollywood • Champagne Tech Banking Fashion Entertainment Wine-making www.communitech.ca
  6. 6. Place gives weight to your activities • Your tech companies need a street address that matters • They need to belong to something bigger than themselves Why? www.communitech.ca
  7. 7. Because this is your competition www.communitech.ca
  8. 8. www.communitech.ca Globally… Objective: give companies a street address that matters • Look for direct opportunities and indirect opportunities • Seek brand transferrance – what’s the company you keep? • Influence investors, partners, government, talent
  9. 9. Global tactics... • Tell a good, consistent story • Make it one that gets better over time – # of companies – # of new start-ups – # of job openings – $$ invested • Activate and equip your channel partners • Arm them with good messages: clear, consistent, relevant, repeatable www.communitech.ca
  10. 10. Locally... Objective: Build a culture of belonging to “something bigger” • Tech talent needs a tribe • Hold a mirror up that says “you belong here” • Use promotion as well as activities www.communitech.ca
  11. 11. Local tactics... • Local PR • Radio • Magazines • Blogs • Web • Peer Groups • Events www.communitech.ca
  12. 12. Who’s doing it well? Boston, Stratford, Niagara, Research Triangle Park, Pittsburgh, Waterloo Region... www.communitech.ca
  13. 13. How do you do it when you get home? • Know your audience(s) • Cut through the noise • Don’t be meek – you need to reflect the culture of your industry. • Balance – your profile vs. your cluster’s profile www.communitech.ca
  14. 14. Ask yourself... 1. How are we doing globally – a street address that matters? 2. How are we doing locally – identity and belonging? 3. Who’s in our backyard? 4. Which channels can we use? 5. What’s our message? www.communitech.ca
  15. 15. The Art and Science of Innovation Avvey Peters, VP Operations 519.888.9944 x28 avvey@communitech.ca

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