Future Of Social Media Entertainment 1224925434753831 8

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Future Of Social Media Entertainment 1224925434753831 8

  1. 1. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 the future of social media entertainent
  2. 2. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 my talk what is sme audience’s doin it for themselves involve, create, discuss, promote, measure futures slideshare.net/hayesg31
  3. 3. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Service provider, content producer, strategist, director, web 2.0 ‘generator’ •Music Producer, Lecturer, Filmmaker, editor BBC •Interactive Online and Broadband TV - BBC 8 years •Personalisation / standards - TV-Anytime, MPEG •Advanced Media - LAMP •Virtual World Creator •7th Top Blog Media and Marketing Australia (230th worldwide) My perspective
  4. 4. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 WHY & WHAT IS SOCIAL MEDIA ENTERTAINMENT
  5. 5. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 BROADCAST to WIRED
  6. 6. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Internet 13.7 hours per week vs. 13.3 hours TV Cross-media activity up: 58% of Australian internet users said they watch TV while online. “...for the first time ever this was not accompanied by an increase for TV consumption - a possible early warning sign that we are approaching the feared media saturation point.” Nielsen Onlineʼs 10th Australian Internet and Technology Report. http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/ tipping point...
  7. 7. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 IBM survey of 2,400 households in the US, UK, Germany, Japan & Australia 19% spending six hours or more per day on PERSONAL Internet usage 66% viewing 1-4 hours of TV per day, versus 60% who reported the same levels of personal Internet usage. The most popular video destinations are user-generated-content sites: YouTube-like sites are the destination of choice for 39% of respondents. Where are the eyeballs? big issue for advertising and on going funding
  8. 8. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 significant increase in social virtual worlds
  9. 9. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 TEDTalks : The Web and TV, a sibling rivalry - Peter Hirshberg (2007) 75% of internet users in USA watch online video - averaging 235 mins a month Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month. July 2008 data from the comScore Video Metrix service youth TV is becoming irrelevant
  10. 10. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 WHAT MEDIA METAMORPHOSIS IS TAKING PLACE? Biggest Decline in Print Advertising in 58 years The Newspaper Association of America have released 2007 figures a week ago showing ad revenues fell by 9.4% to $42 billion compared to 2006. This is the biggest fall since 1950 when they started to track advertising in print. On the plus side for “word smiths” online ad revenue grew 18.8% to $3.2 billion in the same period - but online is still a small proportion of print & TV, at the moment but growing exponentially. more traditional media decline
  11. 11. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 WHAT MEDIA METAMORPHOSIS IS TAKING PLACE? growth in social casual and mmorpgs
  12. 12. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 other surveys show saturation and web stealing TV time
  13. 13. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Professionals view of media on the web? “Most of the social, sharing web is utter rubbish” “The internet and social media is clunky, it doesnʼt work” “People just dip in and out – donʼt really engage” “No one makes any money out of the social web” “None of the content on there is culturally relevant” “Advertisers donʼt really take the web very seriously” “The web is about information and games not emotion” “TV and Film will be dominant as long as the image quality increases” “Most professionals keep clear of games and the web” “Broadcast and Cinema distribution scarcity makes sure the best content surfaces to the top” who does not hold at least on of these views?
  14. 14. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 YouTube won’t be the only game in town BBC iPlayer TV peaking at 900,000 per day. Why? 1 technology barriers were removed. One click consumers were into audio or video. 2 Half the BBC's linear programming is online, with aims to make it all available 3 truly multi-platform. IPlayer is available on the iPod Touch, iPhone and Nintendo Wii. broadcasters do have a part to play in on demand video
  15. 15. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 DO WE HAVE TIME FOR EXCUSES? •“I donʼt have the time (is money) to talk or collaborate with the audience” •“It is hard enough making the film never mind all this, extra, less meaningful stuff” •“I want to tell MY story in MY way not theirs” •“I know what the audience wants better than themselves – I know whatʼs good for them” make sure your attitude is not alienating you from your community of interest
  16. 16. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 AUDIENCES ARE DOIN IT FOR THEMSELVES
  17. 17. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Community Created Content (CCC) •84 percent of Australian and 88 percent of New Zealand internet users use Web 2.01 for sharing content such as photos, links and video Community Consumed Media •83% in Australia and 88% in New Zealand Community Consumed Video •Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content. CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008 remote countries like to push content into the cloud
  18. 18. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 services and tools audiences are using to become participants & some example ‘produced’ sme
  19. 19. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 6 months of YouTube = 60 years of TV from top 3 networks! Around 200,000 three-minute videos added per day equivalent of 385 always-on TV channels. Kansas State University professor Michael Wesch how to be heard above the noise - a lot of it
  20. 20. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 audiences become TV channels...
  21. 21. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 broadcast live from mobile
  22. 22. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008
  23. 23. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 even community created games on PS3
  24. 24. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 MACHINIMA this epitomizes the new social media paradigm
  25. 25. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Age of Conan Antics Armed Assault Battlefield Call of Duty 4 City of Heroes Crackdown Crysis Doom 3 Everquest Far Cry FEAR Gears of War Movie Storm Never Winter Nights Runescape Quake Second Life Spore Star Wars Galaxies Super Smash Bros The Movies The Sims Total War Unreal Warhammer World of Warcraft Heavenly Sword Grand Theft Auto Guild Wars Half-Life Halo Heavy Metal Iron Man iClone Jumper Lithtech Max Payne Medal of Honour Metal Gear MACHINIMA ENGINES a synergy between games creator and avid user - making effectively promotional movies
  26. 26. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 8.5 millions views and there are a lot made - more noise - but again more time away from ‘your’ content
  27. 27. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 300 days! this is possible the first new form created by a producing user base
  28. 28. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Snaky’s Journal 4 - Winner of the Blizzcon Movie Contest, 2008! © www.stonefalconproductions.com/ the quality is getting better and better
  29. 29. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 sharing portals are not limited to generics - specialist sharing and peer review
  30. 30. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Real time, international, multi-user collaborative machinima Filmed and edited: Gary Hayes social co-creation, really consider what is happening here- audience of avatars, performing avatars, camera (me) all logged in seperately from around the world this is almost like outside broadcast
  31. 31. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 51% of visitors say the reason they visit social networking sites, communities and blogs is “to have fun.” tools to help users manage their communities
  32. 32. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 TRUSTʼONOMICS - ʻSocial Currencyʼ Itʼs not about business - this time itʼs personal I disagree with Chris Anderson’s Free! theory - the new currency is about respect and trust. An agreed value, not imposed - even free is imposed
  33. 33. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 A New Social Currency Laurel Papworth talks about your community decides on your value
  34. 34. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Social gambling, fantasy but very sticky - image this using real money!
  35. 35. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 community deciding what projects are valuable - would this work for your film?
  36. 36. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 WHAT CAN WE LEARN?
  37. 37. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 potentially multiple cycles, different entry points
  38. 38. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 INVOLVE live this stuff - understand it or remain outside
  39. 39. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 be a part of these communities and grow trust through longevity amongst many other things!
  40. 40. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 there.com 0.8m Habbo Hotel 8m Kaneva Second Life 1.2m Stardoll 12m Nicktropolis 5.5m Webkinz 3.8m World of Warcraft 11m Club Penguin 4m NeoPets 30m Mattel Barbie 2.75m (2mts) SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 10m, Gaia Online 3.5m Sony Home PS3 A World of Social Virtual Worlds put the effort in to get under the surface of these new worlds
  41. 41. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 one of many social virtual spaces
  42. 42. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 video of many others
  43. 43. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 CREATE creating content culturally (online culture) relevant
  44. 44. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 WHY DO YOU DO WHAT YOU DO? to tell ‘my’ story vanity production to entertain an audience to make money to create something new to tell the world about Australia to be different to give people great experiences to change society to be happy to create community to survive this is how the audience think too
  45. 45. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 beyond mono media distribution consider many new forms
  46. 46. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/ Role of media producers to create compelling immersive entertainment experiences for global audiences Producer as aggregator of content/curator - creating the conditions to activate audiences Democratisation of the media Experience Design
  47. 47. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 examples of professionally managed sme
  48. 48. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 take control of actors on the street
  49. 49. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 TV shot within virtual worlds
  50. 50. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 SuperStruct 5500 players in 2 weeksCollaborative future imagineering devised by Jane McGonigal
  51. 51. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 a collaborative simulation of a global oil shortage 32 days, 60 000 visitors 1800 players 12 countries the best way to changethe future is to play with it first - CNET apr 2007 Collaborative future imagineering devised by Jane McGonigal
  52. 52. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Australian company Hoodlum leading the way in SME
  53. 53. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Laboratory for Advanced Media Production Developing links with industry partners Incubating innovative digital cross platform projects - mobile, broadband PC/TV, IPTV, PVR, MUVEs and beyond Testbed deployment partners Development partners including state agencies International partnerships - AFI (US), European labs, BBC Innovation
  54. 54. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Many LAMP projects audience centric SME
  55. 55. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Scorched Scorched learning from designing basic SME prior to TV tx
  56. 56. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Selection of other LAMP SME
  57. 57. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Master RaindropPortable Ghosts Wild ArkThursday’s Fictions Examples from last Laboratory of Advanced Media Production Residential
  58. 58. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 "Alongside it's world renowned TV and Film courses, AFTRS is developing a range of foundational and specialised graduate courses that will explore games, virtual environments and innovative new forms. They will explore the link between story and participatory applications and how interactive media can be made more 'cinematic' and immersive. At post graduate level it is planning to offer a project based course that encourages pioneering projects and inspires innovation." AFTRS devising courses that look at the cross over of worlds and TV and games and film
  59. 59. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 TV FIGHTS BACK?
  60. 60. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Social media TV examples - Cult,The LWord and Spooks
  61. 61. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 The National IQ Test The National 2002 Test The National Relationship Test The National IQ Test 2003 The National Quiz The 2003 Test The Great British Test The IQ Test 2004 The Popular Music Test The 2004 Test The Big Entertainment Test The 20th Century Test Know Your English Test How to Sleep Better One of the oldest and best iTV formats or templates from BBC, personalized for users but also allowed national comparison - facebook widget on TV?
  62. 62. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 DISCUSS If content falls on the web and no one discusses it - does it exist?
  63. 63. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Great example of meaningful discussion (content is queen now) - triggerstreet.com
  64. 64. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008
  65. 65. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 PROMOTE
  66. 66. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 gamejam.org.au Promotion will work if you are trusted by your peers. Consider events around content vs only content promotion
  67. 67. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 MEASURE
  68. 68. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 Measuring and iteratively changing content is a part of the sustainability enabled by the web. Monitor or be damned
  69. 69. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 FUTURES
  70. 70. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 The instantaneous web, the immersive web 3.0
  71. 71. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com media metamorphosis, playability, socialability Mixed reality, services run parallel and merged in with each other
  72. 72. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com media metamorphosis, playability, socialability Merging of SVWs and TV Mixed reality, services run parallel and merged in with each other
  73. 73. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 From audience perspective •content = king •conversation = content (web2) •therefore •conversation = king The winners are those who enable the conversation
  74. 74. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 thank you aftrs.edu.au/virtual or personalizemedia.com slideshare.net/hayesg31
  75. 75. Gary Hayes, Director LAMP@AFTRS & Head ofVirtual Worlds,TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com the future of social media entertainment - spaa fringe 2008 http://silkcharm.blogspot.com/2008/09/social-media-monetization-and-revenue.html Backup slide - Thanks to Laurel for identifying many revenue streams emerging across social media

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