Mobile Vas 2.0. Cases.

Mobile VAS 2.0 Cases. Denis Bulichenko [email_address]

VAS 2.0 channels
Audio Call
Video С all
Streaming Content
Application
SMS/MMS
WAP/WEB
OTA
Organizational services

Plethora of VAS
Video Chat
Video Advertisement
Video Portal
Video Conferencing
Video Messaging
Mobile Video Tubing
Background Music
Multiplayer Gaming
Internet Security
Reality Show Access
And many more…

Video dating
Value:
Video call access
Internet call access
Promotion:
Just real dating
Results:
Additional revenue
Popular service
Video call promotion
References:
UK
Video IVR

Avatar Video chat
Value:
Video call access
Anonymous conversation
Non 3G area termination
Promotion:
Anonymous
Video SMS
Results:
Additional revenue
References:
SMART (Philippines)
Video IVR

Video IVR
Value:
Video access to the content
Ad insertion
Faster self service
Promotion:
Innovative service
Video call for everyone
Results:
Additional revenue
Increased loyalty
References:
Orange (France)
T-Mobile (Germany)
Vodafone (Germany)
Video IVR

Video IVR
Value:
SeeStorm Avatar
Weather Cams
Cine Phone
Video Top Up
Video IVR

Mobile TV
Value:
Standard player VS MNO branded
EPG for close to standard TV experience
Dynamic Bit Rate Adaptation
Promotion:
Be mobile – watch everywhere
Multimedia experience on the phone
Results:
Additional revenue
Increased loyalty
Streaming Video IVR

Video On Demand
Value:
Buy content through WAP/SMS/Subscription
Everywhere content access
Thematic content
Promotion:
Socializing video
Right video in right moment
Results:
Additional revenue
Increased loyalty
Streaming Video IVR (for preview)

Participation TV
Value:
Mobile reporters
Random events
Televoting and comments
Interactive TV
Promotion:
TV Channels
Participation
Results:
Additional revenue
References:
Three (UK)
France 3
Video IVR

Video Surveillance
Value:
Public cameras
Private cameras
Remote cameras control
Promotion:
Mass market surveillance
Virtual traveling
Results:
Additional revenue
Mass market and corporate increased loyalty
References:
AT&T (USA)
T-Mobile (Czech)
Streaming Video IVR Internet

VCCTV
Video Call Completion To Voice
Value:
3G to 2G video call
Avatars customization
Lips synchronization
Promotion:
Video call to all your friends
Personalize your avatar
Results:
Additional revenue
Video Call

Mobile Karaoke
Value:
Song choosing by DTMF
Performance record
Your personal singing on RBT
Promotion:
Sing everywhere
Customize you RBT
Results:
Additional revenue
References:
Vodafone (Greece)
Grammy (Thailand)
Video IVR

Video Push
Value:
Breaking news alerts
Video reminders
Video Mail with Internet Mail Box
Promotion:
Fastest video news
Results:
Additional revenue
Video IVR

Reality Show Access
Value:
Cameras switching
Real watching
Personal show
Promotion:
Watch everywhere when you would like to
Results:
100 000 connections during first week in Sweden
Large video show audience increased loyalty
References:
Three (UK)
Streaming Video IVR

See Me TV
Value:
UGC concept
Earn money for interesting video
Watch and vote for video
Promotion:
Earn money
Socialize with video
Results 4 months later:
Additional revenue
30 000 publications
1mln downloads
References:
Three (UK)
EyeVibe
Messaging Video IVR

Mobile Advertising
Value:
Video call
SMS/MMS
WAP/WEB
Promotion:
Pay less Get more
Results:
Additional revenue
Increase in subscribers base
Internet Streaming Video IVR

Video Conferencing
Value:
Ad Hoc Conferencing and On Demand
Audio/Video participants
Flash client
Promotion:
Business needs
Effective meetings
Results:
Additional revenue
Business segment increased loyalty
References:
H3G (Hong Kong)
Video IVR

Video Messaging
Value:
Video Call, MMS, VoD delivery
Content rich personal messages
Promotion:
Express yourself
Impress others
Results:
Additional revenue
Increased loyalty
References:
T-Mobile (USA)
Verizon (USA)
Messaging

Mobile Radio
Value:
MNO branded or standard player
Melody from the Air purchase
Personal RBT creation
Promotion:
Listen everywhere
Interactive radio
Results:
Additional revenue
Increased loyalty
References:
T-Mobile (Hungary)
Sprint, AT&T (USA)
Streaming

Background Music
Value:
DTMF control of audio effects
Background music or special sound
Promotion:
Hide your place
Customize your calls
Results:
Additional revenue
Increased loyalty
Voice Conferencing

MMS chain
Value:
Virus Marketing
Funny MMSes for forwarding to friends
Collection of personal chain
Promotion:
Additional bonuses
Social groups of subscribers
Results:
MMS traffic increase
Advertising revenue
Messaging

Multiplayer Mobile Gaming
Value:
Mobile Games go multiplayer
Gamers creating groups
Games are promoted by huge industry
Promotion:
Competition , tournaments, cups
Results:
Internet traffic increase
Conferencing during game
Mobile portal popularity
Increased loyalty
IMS

Internet Protection
Value:
Control Internet
Harmful content prevention
Access Lists
Promotion:
Defend children
Protect phone
Results:
Increased loyalty (especially for family subscribers)
Internet

Mobile Sharing
Value:
Share multimedia content
Get latest multimedia content
Communications about content
Promotion:
Publish mobile photo and video
Sync multimedia with PC
Sync multimedia with Social Networking Sites
Results:
Increased loyalty
Internet

Orb
Value:
Personal streaming from PC
Single multimedia center
Promotion:
Multimedia Center
Be unique
Results:
Increased loyalty
Streaming Internet/Application

Mobile Flash
Value:
Any file, anywhere, anyhow
Automatic sync
Simple Exchange
Promotion:
Virtual Flash Drive
Results:
Increased loyalty (corporate subscribers)
Internet/Application

Soonr
Value:
All files in the cloud
Ubiquitous access
One-touch cloud search
Mobile display
Remote print and fax
Collaboration from anywhere
Promotion:
Mandatory for sales force
Results:
Increased loyalty (especially in business segment)
Internet

Vringo
Value:
Video Ring Back for voice calls
Interesting video greetings
Personalized video clips
Promotion:
Personalization
Present yourself
Results:
Increased loyalty
Application

2N
Value:
Fixed line replacement
Mobile office with high speed data
Mobile PBX
Virtual PBX
Promotion:
All your business need
Mobile office
Results:
SOHO/SME/LMC increased loyalty
User equipment Internet

2N User equipment Internet

Mobile Vas 2.0. Cases.

by dangerden on Nov 27, 2008

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