Seo moz pro-link-building

  • 263 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SLIDE MASTER – COVERPAGELink Building Strategies for 2010Rand Fishkin – December 2009
  • 2. SLIDE MASTER – COVERPAGEContent in this Webinar• The Goals of Link Building• The 8 Kinds of Link Building• Matching the Right Strategies w/ Diverse Goals• Tools & Processes to Ease Link Acquisition• Link Building Shortcuts to Take and to Avoid• 40 Minute Live Q+A
  • 3. SLIDE MASTER – COVERPAGEWhat Goals Can Link BuildingHelp Us Achieve?
  • 4. SLIDE MASTER – COVERPAGEBolster Individual Rankings
  • 5. SLIDE MASTER – COVERPAGEImprove a Domain’s Ability to Rank Pages
  • 6. SLIDE MASTER – COVERPAGEAchieve More Complete Indexation
  • 7. SLIDE MASTER – COVERPAGEDrive Traffic & Branding Awareness
  • 8. SLIDE MASTER – COVERPAGESend Converting TrafficImage Credit: websiteoptimization.com
  • 9. SLIDE MASTER – COVERPAGEThe 8 Basic Kinds of Link Building
  • 10. SLIDE MASTER – COVERPAGE#1 - Manual Link Submissions/Requests
  • 11. SLIDE MASTER – COVERPAGE#2 - Competitive Link Research/Acquisition
  • 12. SLIDE MASTER – COVERPAGE#3 - Links via Embedded Content
  • 13. SLIDE MASTER – COVERPAGE#4 - Linkbait & Viral Campaigns
  • 14. SLIDE MASTER – COVERPAGE#5 - Content, Technology & API Licensing
  • 15. SLIDE MASTER – COVERPAGE#6 - Partnerships, Exchanges & Trades
  • 16. SLIDE MASTER – COVERPAGE#7 - Paid Links
  • 17. SLIDE MASTER – COVERPAGE#8 - Link Reclamation
  • 18. SLIDE MASTER – COVERPAGEMatching the Right Link Building Strategiesto Your Organization’s SEO Goals
  • 19. SLIDE MASTER – COVERPAGELinks for Individual Rankings
  • 20. SLIDE MASTER – COVERPAGELinks for Domain “Authority”
  • 21. SLIDE MASTER – COVERPAGELinks for Indexation
  • 22. SLIDE MASTER – COVERPAGELinks for Traffic & Branding
  • 23. SLIDE MASTER – COVERPAGELinks for Conversion
  • 24. SLIDE MASTER – COVERPAGEUsing Tools & Processes to Ease theChallenges of Link Building
  • 25. SLIDE MASTER – COVERPAGETools for Competitive Link Research• Yahoo! Site Explorer & Link Commands• Linkscape + Link Intersect• Top Pages• Google Blog Search
  • 26. SLIDE MASTER – COVERPAGEYahoo! Site ExplorerDirectionally indicativewithin ~50%Not necessarily followed & ina somewhat random order
  • 27. SLIDE MASTER – COVERPAGEYahoo! Link CommandsLess “accurate” thanSite ExplorerLots of cool, useful modifiersavailable
  • 28. SLIDE MASTER – COVERPAGEYahoo! Link CommandsFull list available in PRO Guide to Advanced Search Operators:www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
  • 29. SLIDE MASTER – COVERPAGELinkscape You want this tab!Good for comparisonagainst other pagesand vs. PageRankHighest correlationwith rankings success
  • 30. SLIDE MASTER – COVERPAGELinkscapeImportant distinction –some subdomains aretreated as entirelydifferent entitiesBest predictor of domain’sability to rank pages(watch for new “domainauthority” metric soon)
  • 31. SLIDE MASTER – COVERPAGELink IntersectLink Intersect uses the same principle – sitesw/ links in common that don’t point to you.
  • 32. SLIDE MASTER – COVERPAGETop PagesFind which pages areearning links (yourown & competitors)404s? Reclaim them!
  • 33. SLIDE MASTER – COVERPAGEGoogle Blog SearchResults fluctuate 50-1000% daily (pay themlittle heed)More useful to findinteresting/quality sitesthat provide links
  • 34. SLIDE MASTER – COVERPAGEMetrics for Evaluating a Link’s Value• Numeric (Objective) Metrics• Subjective Metrics• Attainability and Effort
  • 35. SLIDE MASTER – COVERPAGENumeric Metrics for Link Valuation• # of Linking Root Domains to URL• # of Linking Root Domains to Domain• Homepage PageRank vs. Domain mozRank• URL PageRank vs. URL mozRank• # of Links to the Page (Yahoo!, GG Blogsearch, Linkscape)• Twitter mentions (Backtweets.com)
  • 36. SLIDE MASTER – COVERPAGENumeric Metrics (Backtweets)Results count(in a weird location)
  • 37. SLIDE MASTER – COVERPAGESubjective Metrics for Link Valuation• Brand name reach/recognition• Quality of other links on page/site (Bing - Linkfromdomain)• Attainability and EffortJumping through Hoops (via WKA on Flickr)
  • 38. SLIDE MASTER – COVERPAGEScalable Link Acquisition Processes• Written Process + Checklist• Tools + Metrics for Quick Analysis• Training & Incenting Link Builders• Building & Refining a Link Acquisition Funnel
  • 39. SLIDE MASTER – COVERPAGEWritten Process/ChecklistChecklist (via adesigna on Flickr)• Run through the link building process yourself• Document every step thoroughly• Pass it on to others (w/ some training time)
  • 40. SLIDE MASTER – COVERPAGETools for Quick AnalysisGet usable metricsquickly as you surf
  • 41. SLIDE MASTER – COVERPAGETools for Quick Analysis
  • 42. SLIDE MASTER – COVERPAGETraining & Incenting Link BuildersTraining Camp (via Gil Searcy on Flickr)• Do link building together• Create consistent metrics• Reward like a sales team• Record reasons why linksdidn’t happen (like objectionsto sales) and work on these(things like design quality,affiliations, language, etc. willcome up)
  • 43. SLIDE MASTER – COVERPAGEBuilding a Link Acquisition FunnelVisit Link-Targeted ContentGrab Link CodeLink to the Site
  • 44. SLIDE MASTER – COVERPAGELink Building Shortcuts to Take(and those to avoid)
  • 45. SLIDE MASTER – COVERPAGEGet Your Community Building Links
  • 46. SLIDE MASTER – COVERPAGEDirect Anchor Text & Target URLsAuto-select-all foreasy copy to clipboard
  • 47. SLIDE MASTER – COVERPAGERecognize Helpful LinksLinks to multiple high-ranking competitorsStrong domain metricsStrong URL metricsWell-known brand
  • 48. SLIDE MASTER – COVERPAGEID Strategies Engines May Devalue
  • 49. SLIDE MASTER – COVERPAGEID Strategies Engines May Devalue
  • 50. SLIDE MASTER – COVERPAGELearn from the “Best-Linked” Sites & Pages
  • 51. SLIDE MASTER – COVERPAGELearn from the “Best-Linked” Sites & Pages
  • 52. SLIDE MASTER – COVERPAGEFor more information, visit us at www.seomoz.orgAll Content and Intellectual Property is under Copyright Protection, SEOmoz 1996-2008Q+AUse the chat window and direct question to “All Participants.”
  • 53. SLIDE MASTER – COVERPAGEFor more information, visit us at www.seomoz.orgAll Content and Intellectual Property is under Copyright Protection, SEOmoz 1996-2008Next SEOmoz PRO Webinar (proposed):Thursday, January 21st11:00am Pacific (2pm Eastern)Subject: SEO Metrics, Analytics & KPIs