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Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
Web Source East Talk: Become More Than a Brand
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Web Source East Talk: Become More Than a Brand

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How to use social media (such as Twitter, Facebook, Flickr and Blogging) to become more than a brand to your customers and prospects.

How to use social media (such as Twitter, Facebook, Flickr and Blogging) to become more than a brand to your customers and prospects.

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  • 1. BE MORE THAN A BRAND Dan Gates (@DanBlog) Sunday, 28 March 2010
  • 2. HELLO! • My name is Dan • Developing websites for 2 years professionally • Worked on eCommerce, corporate, charity and everything in between Sunday, 28 March 2010
  • 3. AIMS • Build strong relationships with clients • No matter your business size - come across as a person • Encourage the customer to get involved and feel valued • Get you involved! Sunday, 28 March 2010
  • 4. http://www.flickr.com/photos/lostintheskies/1031629000/ WHY SOCIAL MEDIA? I’m bored of FarmVille. Sunday, 28 March 2010
  • 5. MORE POWEEEEER!!! • Connects you to millions of people around the globe - increase your potential customer base • Allows direct interaction with a global audience • Stalk celebrities • Open forum to discuss new ideas and share viewpoints Sunday, 28 March 2010
  • 6. SOME STATISTICS • On YouTube: 20 hours of video every minute and 100,000,000 video views everyday • On Twitter: 50,000,000 tweets every day (600 a second!) Sunday, 28 March 2010
  • 7. SOME STATISTICS • On Flickr: 3.6 billion images archived •5 billion minutes spent on Facebook everyday; if it were a country it would be the 8th most populated • 2/3 of the global internet population use social media sites • 5th most popular online activity Sunday, 28 March 2010
  • 8. http://edwheeler.deviantart.com/ TWITTER Sunday, 28 March 2010
  • 9. REASONS TO USE TWITTER • Meet people • Source of information • Search engines • Increase site visits Sunday, 28 March 2010
  • 10. TWITTER AS A BUSINESS TOOL • Gives you access to prospects (if your prospects are online) • Give your critics a forum which you can study • Keeps you up to date faster than any other news source • Makes it easy to learn the latest things Sunday, 28 March 2010
  • 11. KEEPING PEOPLE ENTHRALLED ON TWITTER • Post on the go • Post on the go...with photos! • Integrate • Share links • Be social Sunday, 28 March 2010
  • 12. KEEPING PEOPLE ENTHRALLED ON TWITTER • Don’t just post about your stuff, don’t just toot your own horn • Post some human stories, not just business • Post titles or descriptions with links & images • Ask questions Sunday, 28 March 2010
  • 13. GETTING THE MOST FROM TWITTER • Follow interesting people • Use Twitter Search to see who’s talking about you and what they’re saying • Use URL shorteners • Respond & Retweet Sunday, 28 March 2010
  • 14. USING TWITTER FOR CUSTOMER SERVICE • Enhances existing customer service • Face criticism and use it to your advantage • Feed your ego Sunday, 28 March 2010
  • 15. AN EXAMPLE A hosting company that does it badly. Sunday, 28 March 2010
  • 16. AN EXAMPLE A hosting company that does it well. Sunday, 28 March 2010
  • 17. TWEET A QUESTION • @companyname Can I do....? • @DanBlog Yes, that’s not a problem. • It’s short, it’s sweet: it’s painless Sunday, 28 March 2010
  • 18. OPINION POLLS ON TWITTER • Get a quick measure of opinion from your customers • Help inform decisions quicker Sunday, 28 March 2010
  • 19. HERE’S ONE I MADE EARLIER What is your favourite social media app? Help me out! Tweet: @danblog YOUR ANSWER #TP_10 Sunday, 28 March 2010
  • 20. PENCILS DOWN Let’s see what we have...(this may go horribly wrong...) Sunday, 28 March 2010
  • 21. TWITTER ROUNDUP Sunday, 28 March 2010
  • 22. FLICKR Sunday, 28 March 2010
  • 23. REASONS TO USE FLICKR • Put faces to names, gain familiarity • Free photographers • Let clients see the team spirit and the day to day goings on of working with you • Used by journalists, students and conference speakers Sunday, 28 March 2010
  • 24. FLICKR AS A BUSINESS TOOL? No! Sunday, 28 March 2010
  • 25. SO WHAT SHOULD YOU DO? • Pick a good screen name that relates to your site • Build your profile • Upload quality photos for people to see • Write great text for your photos • Joingroups and become an active member of the community Sunday, 28 March 2010
  • 26. GETTING SEEN • Tag photos • Tag people • Link to Flickr from your website • Inform people of new photos on Twitter Sunday, 28 March 2010
  • 27. PRACTICAL USES • Have a gallery of websites you’ve built to supplement your profile • Add your catalogue of products Sunday, 28 March 2010
  • 28. FLICKR ROUNDUP Sunday, 28 March 2010
  • 29. FACEBOOK Sunday, 28 March 2010
  • 30. REASONS TO USE FACEBOOK • Biggest social networking site • Versatile • Research prospects Sunday, 28 March 2010
  • 31. FACEBOOK AS A BUSINESS TOOL • Gain trust with a full profile • Market yourself • Market your products • Advertise upcoming events Sunday, 28 March 2010
  • 32. GETTING THE MOST OUT OF FACEBOOK • Use applications to bring in feeds from other social media applications • Create lists to control what people can see • Get a vanity URL • Add your Facebook URL to you email signature Sunday, 28 March 2010
  • 33. GETTING THE MOST OUT OF FACEBOOK • Use Facebook Connect to integrate with your website • Create a group or fan page • Use suggested friends • Join networks Sunday, 28 March 2010
  • 34. GETTING THE MOST OUT OF FACEBOOK • Upload photos as with Flickr. • Present links well Sunday, 28 March 2010
  • 35. FACEBOOK AS A SUPPORT FORUM • People post questions on Facebook • You/your support staff respond Sunday, 28 March 2010
  • 36. FACEBOOK ROUNDUP Sunday, 28 March 2010
  • 37. YOUTUBE Not just for looking like a muppet Sunday, 28 March 2010
  • 38. REASONS TO USE YOUTUBE • Show off your expertise • Share knowledge Sunday, 28 March 2010
  • 39. YOUTUBE AS A BUSINESS TOOL • Market yourself, your business and your products • Become a source of authority • Increase traffic to your website with call to action overlays Sunday, 28 March 2010
  • 40. THEIRTUBE It’s not all about You Sunday, 28 March 2010
  • 41. GETTING THE RATINGS UP • Create a channel • Upload videos of presentations you’ve given • Upload informative videos that relate to your field • Interviews Sunday, 28 March 2010
  • 42. GETTING THE RATINGS UP • Link to your YouTube channel on other collateral • Comment on other videos, channels and playlists Sunday, 28 March 2010
  • 43. GETTING THE MOST OUT OF YOUTUBE • Choose a username that reflects your business • Use your company logo as your profile image • Show video testimonials of actual clients speaking about how your service helped them • Take people on a tour of your offices Sunday, 28 March 2010
  • 44. GETTING THE MOST OUT OF YOUTUBE • Use YouTube for how-to videos • Study your channels performance • Display company information in your videos • Tie YouTube in with blogging • Add closed captions Sunday, 28 March 2010
  • 45. ROUNDING UP YOUTUBE Sunday, 28 March 2010
  • 46. BLOGGING Sunday, 28 March 2010
  • 47. REASONS TO BLOG • Keep people up to date with your business updates, but don’t just post about it • Put your spin on the news • Get people’s opinions • Get higher search engine rankings Sunday, 28 March 2010
  • 48. BLOGGING FOR BUSINESS • Avoid the hard sale, use good content instead • Have guest bloggers • Post information about FAQs/troubleshooting Sunday, 28 March 2010
  • 49. BRINGING IT TOGETHER Sunday, 28 March 2010
  • 50. INTEGRATE • Update all your feeds together • Don’t make it necessary for people to have to follow you on everything • Keep the updates concise across your social media but make the most out of them individually • Link on your website and bring in feeds Sunday, 28 March 2010
  • 51. SUMMING UP THE WHOLE THING • Powerful tool • Massive audience • Needs to be used with some intelligence • Constantly ask yourself what your audience wants • Don’t spam! Sunday, 28 March 2010
  • 52. THANKS FOR LISTENING Question time? *gulp* Sunday, 28 March 2010

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