BE MORE THAN A BRAND
                        Dan Gates (@DanBlog)




Sunday, 28 March 2010
HELLO!


    • My          name is Dan

    • Developing         websites for 2 years professionally

    • Worked   on eC...
AIMS

    • Build             strong relationships with clients

    • No  matter your business size - come across as a
  ...
http://www.flickr.com/photos/lostintheskies/1031629000/




                        WHY SOCIAL MEDIA?
                     ...
MORE POWEEEEER!!!

    • Connects   you to millions of people around the
       globe - increase your potential customer b...
SOME STATISTICS

    • On   YouTube: 20 hours
       of video every minute
       and 100,000,000
       video views every...
SOME STATISTICS

    • On          Flickr: 3.6 billion images archived

    •5   billion minutes spent on Facebook everyda...
http://edwheeler.deviantart.com/




                        TWITTER
Sunday, 28 March 2010
REASONS TO USE TWITTER


    • Meet              people

    • Source             of information

    • Search            ...
TWITTER AS A BUSINESS
                      TOOL
    • Gives  you access to prospects (if your prospects
       are online...
KEEPING PEOPLE
       ENTHRALLED ON TWITTER
    • Post              on the go

    • Post on the go...with
       photos!
...
KEEPING PEOPLE
       ENTHRALLED ON TWITTER

    • Don’t  just post about your stuff, don’t just toot
       your own horn...
GETTING THE MOST FROM
              TWITTER

    • Follow            interesting people

    • Use  Twitter Search to see ...
USING TWITTER FOR
                        CUSTOMER SERVICE


    • Enhances              existing customer service

    • ...
AN EXAMPLE
                        A hosting company that does it badly.

Sunday, 28 March 2010
AN EXAMPLE
                        A hosting company that does it well.

Sunday, 28 March 2010
TWEET A QUESTION


    • @companyname               Can I do....?

    • @DanBlog            Yes, that’s not a problem.

 ...
OPINION POLLS ON
                              TWITTER


    • Get  a quick measure of opinion from your
       customers
...
HERE’S ONE I MADE
                             EARLIER
               What is your favourite social media app?

          ...
PENCILS DOWN
      Let’s see what we have...(this may go horribly
                        wrong...)




Sunday, 28 March 2...
TWITTER ROUNDUP




Sunday, 28 March 2010
FLICKR
Sunday, 28 March 2010
REASONS TO USE FLICKR

    • Put          faces to names, gain familiarity

    • Free              photographers

    • L...
FLICKR AS A BUSINESS
                          TOOL?
                            No!

Sunday, 28 March 2010
SO WHAT SHOULD YOU
                      DO?
    • Pick              a good screen name that relates to your site

    • B...
GETTING SEEN


    • Tag           photos

    • Tag           people

    • Link              to Flickr from your website...
PRACTICAL USES


    • Have  a gallery of
       websites you’ve built
       to supplement your
       profile

    • Add ...
FLICKR ROUNDUP




Sunday, 28 March 2010
FACEBOOK

Sunday, 28 March 2010
REASONS TO USE
                          FACEBOOK


    • Biggest           social networking site

    • Versatile

    •...
FACEBOOK AS A BUSINESS
                TOOL

    • Gain              trust with a full profile

    • Market              y...
GETTING THE MOST OUT
               OF FACEBOOK

    • Use  applications to bring in feeds from other
       social media ...
GETTING THE MOST OUT
               OF FACEBOOK
    • Use   Facebook Connect
       to integrate with your
       website
...
GETTING THE MOST OUT
               OF FACEBOOK


    • Upload            photos as with
       Flickr.

    • Present    ...
FACEBOOK AS A SUPPORT
               FORUM


    • People            post questions on Facebook

    • You/your           ...
FACEBOOK ROUNDUP




Sunday, 28 March 2010
YOUTUBE
                        Not just for looking like a muppet

Sunday, 28 March 2010
REASONS TO USE YOUTUBE



    • Show              off your expertise

    • Share             knowledge




Sunday, 28 Mar...
YOUTUBE AS A BUSINESS
                   TOOL

    • Market            yourself, your business and your products

    • Be...
THEIRTUBE
         It’s not all about You




Sunday, 28 March 2010
GETTING THE RATINGS UP


    • Create            a channel

    • Upload            videos of presentations you’ve given

...
GETTING THE RATINGS UP


    • Link  to your YouTube
       channel on other
       collateral

    • Comment    on other
...
GETTING THE MOST OUT
                OF YOUTUBE

    • Choose              a username that reflects your business

    • Us...
GETTING THE MOST OUT
                OF YOUTUBE
    • Use           YouTube for how-to videos

    • Study              yo...
ROUNDING UP YOUTUBE




Sunday, 28 March 2010
BLOGGING




Sunday, 28 March 2010
REASONS TO BLOG

    • Keep  people up to date with your business
       updates, but don’t just post about it

    • Put ...
BLOGGING FOR BUSINESS


    • Avoid              the hard sale, use good content instead

    • Have              guest bl...
BRINGING IT TOGETHER




Sunday, 28 March 2010
INTEGRATE

    • Update              all your feeds together

    • Don’t  make it necessary for people to have to
       ...
SUMMING UP THE WHOLE
                 THING
    • Powerful            tool

    • Massive            audience

    • Needs...
THANKS FOR LISTENING
                        Question time? *gulp*




Sunday, 28 March 2010
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Web Source East Talk: Become More Than a Brand

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How to use social media (such as Twitter, Facebook, Flickr and Blogging) to become more than a brand to your customers and prospects.

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Web Source East Talk: Become More Than a Brand

  1. 1. BE MORE THAN A BRAND Dan Gates (@DanBlog) Sunday, 28 March 2010
  2. 2. HELLO! • My name is Dan • Developing websites for 2 years professionally • Worked on eCommerce, corporate, charity and everything in between Sunday, 28 March 2010
  3. 3. AIMS • Build strong relationships with clients • No matter your business size - come across as a person • Encourage the customer to get involved and feel valued • Get you involved! Sunday, 28 March 2010
  4. 4. http://www.flickr.com/photos/lostintheskies/1031629000/ WHY SOCIAL MEDIA? I’m bored of FarmVille. Sunday, 28 March 2010
  5. 5. MORE POWEEEEER!!! • Connects you to millions of people around the globe - increase your potential customer base • Allows direct interaction with a global audience • Stalk celebrities • Open forum to discuss new ideas and share viewpoints Sunday, 28 March 2010
  6. 6. SOME STATISTICS • On YouTube: 20 hours of video every minute and 100,000,000 video views everyday • On Twitter: 50,000,000 tweets every day (600 a second!) Sunday, 28 March 2010
  7. 7. SOME STATISTICS • On Flickr: 3.6 billion images archived •5 billion minutes spent on Facebook everyday; if it were a country it would be the 8th most populated • 2/3 of the global internet population use social media sites • 5th most popular online activity Sunday, 28 March 2010
  8. 8. http://edwheeler.deviantart.com/ TWITTER Sunday, 28 March 2010
  9. 9. REASONS TO USE TWITTER • Meet people • Source of information • Search engines • Increase site visits Sunday, 28 March 2010
  10. 10. TWITTER AS A BUSINESS TOOL • Gives you access to prospects (if your prospects are online) • Give your critics a forum which you can study • Keeps you up to date faster than any other news source • Makes it easy to learn the latest things Sunday, 28 March 2010
  11. 11. KEEPING PEOPLE ENTHRALLED ON TWITTER • Post on the go • Post on the go...with photos! • Integrate • Share links • Be social Sunday, 28 March 2010
  12. 12. KEEPING PEOPLE ENTHRALLED ON TWITTER • Don’t just post about your stuff, don’t just toot your own horn • Post some human stories, not just business • Post titles or descriptions with links & images • Ask questions Sunday, 28 March 2010
  13. 13. GETTING THE MOST FROM TWITTER • Follow interesting people • Use Twitter Search to see who’s talking about you and what they’re saying • Use URL shorteners • Respond & Retweet Sunday, 28 March 2010
  14. 14. USING TWITTER FOR CUSTOMER SERVICE • Enhances existing customer service • Face criticism and use it to your advantage • Feed your ego Sunday, 28 March 2010
  15. 15. AN EXAMPLE A hosting company that does it badly. Sunday, 28 March 2010
  16. 16. AN EXAMPLE A hosting company that does it well. Sunday, 28 March 2010
  17. 17. TWEET A QUESTION • @companyname Can I do....? • @DanBlog Yes, that’s not a problem. • It’s short, it’s sweet: it’s painless Sunday, 28 March 2010
  18. 18. OPINION POLLS ON TWITTER • Get a quick measure of opinion from your customers • Help inform decisions quicker Sunday, 28 March 2010
  19. 19. HERE’S ONE I MADE EARLIER What is your favourite social media app? Help me out! Tweet: @danblog YOUR ANSWER #TP_10 Sunday, 28 March 2010
  20. 20. PENCILS DOWN Let’s see what we have...(this may go horribly wrong...) Sunday, 28 March 2010
  21. 21. TWITTER ROUNDUP Sunday, 28 March 2010
  22. 22. FLICKR Sunday, 28 March 2010
  23. 23. REASONS TO USE FLICKR • Put faces to names, gain familiarity • Free photographers • Let clients see the team spirit and the day to day goings on of working with you • Used by journalists, students and conference speakers Sunday, 28 March 2010
  24. 24. FLICKR AS A BUSINESS TOOL? No! Sunday, 28 March 2010
  25. 25. SO WHAT SHOULD YOU DO? • Pick a good screen name that relates to your site • Build your profile • Upload quality photos for people to see • Write great text for your photos • Joingroups and become an active member of the community Sunday, 28 March 2010
  26. 26. GETTING SEEN • Tag photos • Tag people • Link to Flickr from your website • Inform people of new photos on Twitter Sunday, 28 March 2010
  27. 27. PRACTICAL USES • Have a gallery of websites you’ve built to supplement your profile • Add your catalogue of products Sunday, 28 March 2010
  28. 28. FLICKR ROUNDUP Sunday, 28 March 2010
  29. 29. FACEBOOK Sunday, 28 March 2010
  30. 30. REASONS TO USE FACEBOOK • Biggest social networking site • Versatile • Research prospects Sunday, 28 March 2010
  31. 31. FACEBOOK AS A BUSINESS TOOL • Gain trust with a full profile • Market yourself • Market your products • Advertise upcoming events Sunday, 28 March 2010
  32. 32. GETTING THE MOST OUT OF FACEBOOK • Use applications to bring in feeds from other social media applications • Create lists to control what people can see • Get a vanity URL • Add your Facebook URL to you email signature Sunday, 28 March 2010
  33. 33. GETTING THE MOST OUT OF FACEBOOK • Use Facebook Connect to integrate with your website • Create a group or fan page • Use suggested friends • Join networks Sunday, 28 March 2010
  34. 34. GETTING THE MOST OUT OF FACEBOOK • Upload photos as with Flickr. • Present links well Sunday, 28 March 2010
  35. 35. FACEBOOK AS A SUPPORT FORUM • People post questions on Facebook • You/your support staff respond Sunday, 28 March 2010
  36. 36. FACEBOOK ROUNDUP Sunday, 28 March 2010
  37. 37. YOUTUBE Not just for looking like a muppet Sunday, 28 March 2010
  38. 38. REASONS TO USE YOUTUBE • Show off your expertise • Share knowledge Sunday, 28 March 2010
  39. 39. YOUTUBE AS A BUSINESS TOOL • Market yourself, your business and your products • Become a source of authority • Increase traffic to your website with call to action overlays Sunday, 28 March 2010
  40. 40. THEIRTUBE It’s not all about You Sunday, 28 March 2010
  41. 41. GETTING THE RATINGS UP • Create a channel • Upload videos of presentations you’ve given • Upload informative videos that relate to your field • Interviews Sunday, 28 March 2010
  42. 42. GETTING THE RATINGS UP • Link to your YouTube channel on other collateral • Comment on other videos, channels and playlists Sunday, 28 March 2010
  43. 43. GETTING THE MOST OUT OF YOUTUBE • Choose a username that reflects your business • Use your company logo as your profile image • Show video testimonials of actual clients speaking about how your service helped them • Take people on a tour of your offices Sunday, 28 March 2010
  44. 44. GETTING THE MOST OUT OF YOUTUBE • Use YouTube for how-to videos • Study your channels performance • Display company information in your videos • Tie YouTube in with blogging • Add closed captions Sunday, 28 March 2010
  45. 45. ROUNDING UP YOUTUBE Sunday, 28 March 2010
  46. 46. BLOGGING Sunday, 28 March 2010
  47. 47. REASONS TO BLOG • Keep people up to date with your business updates, but don’t just post about it • Put your spin on the news • Get people’s opinions • Get higher search engine rankings Sunday, 28 March 2010
  48. 48. BLOGGING FOR BUSINESS • Avoid the hard sale, use good content instead • Have guest bloggers • Post information about FAQs/troubleshooting Sunday, 28 March 2010
  49. 49. BRINGING IT TOGETHER Sunday, 28 March 2010
  50. 50. INTEGRATE • Update all your feeds together • Don’t make it necessary for people to have to follow you on everything • Keep the updates concise across your social media but make the most out of them individually • Link on your website and bring in feeds Sunday, 28 March 2010
  51. 51. SUMMING UP THE WHOLE THING • Powerful tool • Massive audience • Needs to be used with some intelligence • Constantly ask yourself what your audience wants • Don’t spam! Sunday, 28 March 2010
  52. 52. THANKS FOR LISTENING Question time? *gulp* Sunday, 28 March 2010

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