Why do architects need to create stars? Because, I think, architecture deals with unmeasurables… Architects, grappling with the intangibles of design, select a guru whose work gives them personal help in areas where there are few rules to follow.” – Denise Scott Brown
The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
We do social and cultural change. All the time.
“The ability to perceive media-induced extensions of man, once the province of the artist, is now being expanded as the new environment of electric information makes possible a new degree of perception and critical awareness by nonartists”
“Intense participation and low definition, where viewer has to fill in or complete the image themselves = “cool”
“In a cool medium, the audience is an active constituent of the viewing or listening experience”
“Low in participation by the audience, extends a single sense with high definition” “Fragmented, exclusive”
Tsien and Williams withhold certain views in certain media from the client
Proposition: don’t *ever* show web / app / digital UI / UX / IxD work that’s not a figured-out product yet on a computer or projector. Never. Our content may be hand-rendered and sketchy as all hell but photographing it and sharing and presenting it on a digital device / screen / projected image involves the effects of a new medium, and the message of that additional layer of the digital/projected medium “says” stuff that’s at odds with what and where you’re at in your process. So don’t.
Sketchcamp Chicago, 2013
By Dan Klyn from
― faced with
As Tom Wolfe has aptly inquired,
What if McLuhan is right?
Suppose he is what he sounds like—
the most important thinker since
Newton, Darwin, Freud, Einstein and
The Playboy Interview:
I don't necessarily agree with
everything that I say
ability of co-located
view what’s being
/ jumbo-tron TV
DO THREE THINGS
Be Perseus, not Narcissus.
Consider the not-necessarily-connected –ness
of message and media.
Align medium and message (and temperature),
then set everybody’s expectations accordingly.