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Vibes Inc

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  • 1. VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010
  • 2. OUTLINE:
      • Background of VIBES Inc.
      • Marketing Analysis of VIBES Inc using 13 P Approach
      • Specific Citations of the first 7P from VIBES Inc Case Study
      • A Total Look of VIBES Inc with it’s 7Ps.
  • 3. VIBES Inc Background
      • Headed by Mr. Dante Tiosan as president and Mr. Angelino Pangan as the vide president also both are part of the eight founding trustees and incorporators of VIBES Inc.
      • Formally incorporated in 1992.
      • Massage Centers (home), Massage Booth (with chairs), Massage Clinic (with chairs and beds)
      • Currently has 38 existing projects.
  • 4. P OTENTIAL MARKET:
    • VIBES Inc can expand it’s potential market together with all of the expansion of the retail giants the company is located in.
  • 5. P RIMARY MARKET:
    • Mainly Mall Goers (Stress Shoppers)
    • Community and neighbouring villages
    • People on the Go
  • 6. P OSITIONING:
    • Unique Selling Proposition of having Blind Masseurs that are more focused in their craft. The said masseurs readily available at your convenient mall, neighbourhood, town centers in an on the go setting.
    “ A blind massage therapist is becoming a popular choice for those who want to relieve tension as well as physical and psychological stress. ” Source: 88DB.com
  • 7. P RODUCT:
    • A new approach of doing the massage which is more focused -
    Since blind massage therapists lack the sense of sight, these masseurs rely on their sense of touch. It is believed that due to their inability to see, a blind massage therapist channels his or her energy towards his other senses. Source: 88DB.com
  • 8. P RICE and P ROMO:
    • Affordable massage that is readily available with Price Promotions as part of their marketing.
  • 9. P LACE:
    • Malls are primary location of VIBES Inc which gives them an advantage in terms of accessibility and convenience for their customers.
  • 10. The Company. That caters to almost everyone but remains focus.. ..in their craft, MASSAGE by blind masseurs.. ..with reasonable prices.. ..in accessible locations.
  • 11. VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010