Top 10 learning questions for chapter six

Top 10 learning questions for chapter six Presentation Transcript

TOP 10 Learning Questions for Analyzing Consumer Markets Chapter Six of Marketing Management by Kotler & Keller Mary Danielle A. Najos May 25, 2010

1. _____ is the fundamental determinant of a person's wants and behavior.

Culture

Subculture

Religion

Environment

1. _____ is the fundamental determinant of a person's wants and behavior.

Culture

Subculture

Religion

Environment

2. _________ is the specific mix of human traits that we can attribute to a particular brand

Brand Association

Brand Personality

Brand Traits

Brand Lifestyle

2. _________ is the specific mix of human traits that we can attribute to a particular brand

Brand Association

Brand Personality

Brand Traits

Brand Lifestyle

3. Major group information sources except…

Personal

Public

Emotional

Experiential

3. Major group information sources except…

Personal

Public

Emotional

Experiential

4. All are perceived risks except for… (as per Kotler)

Personal Risk

Functional Risk

Social Risk

Time Risk

4. All are perceived risks except for… (as per Kotler)

Personal Risk

Functional Risk

Social Risk

Time Risk

5. Which statement is false?

A person's position in a group can be defined in terms of social class.

Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

Memory encoding refers to how and where information gets into memory.

Selective Retention is remembering good points about a product we like and forget about competing products.

5. Which statement is false?

A person's position in a group can be defined in terms of social class.

Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

Memory encoding refers to how and where information gets into memory.

Selective Retention is remembering good points about a product we like and forget about competing products.

6. True statement regarding Key Psychological Process

Memory Retrieval is the way information gets out of memory.

Learning is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

Linked associations consist of all brand related thoughts, feelings, perceptions, beliefs.

Memory induces changes in our behaviour arising from experience.

6. True statement regarding Key Psychological Process

Memory Retrieval is the way information gets out of memory.

Learning is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

Linked associations consist of all brand related thoughts, feelings, perceptions, beliefs.

Memory induces changes in our behaviour arising from experience.

7. Sincerity is an example of..

Attitude

Belief

Brand Association

Brand Personality

7. Sincerity is an example of..

Attitude

Belief

Brand Association

Brand Personality

8. Recruiting female store managers and employees is an example of

Multicultural Marketing

Personality Marketing

Family of Orientation

Family of Procreation

8. Recruiting female store managers and employees is an example of

Multicultural Marketing

Personality Marketing

Family of Orientation

Family of Procreation

9. Marriage, childbirth, career change are examples of

Family Life Cycle

Critical Life Cycle

Psychological Life Cycle

Age Life Cycle

9. Marriage, childbirth, career change are examples of

Family Life Cycle

Critical Life Cycle

Psychological Life Cycle

Age Life Cycle

10. People that are more likely to notice stimuli that relate to a current need is

Selective Retention

Subliminal Perception

Selective Attention

Selective Distortion

10. People that are more likely to notice stimuli that relate to a current need is

Selective Retention

Subliminal Perception

Selective Attention

Selective Distortion

TOP 10 Learning Questions for Analyzing Consumer Markets Chapter Six of Marketing Management by Kotler & Keller Mary Danielle A. Najos May 25, 2010

Top 10 learning questions for chapter six

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