“WHAT IS NATURAL”? What is Wildtree’s “Natural”?
“Natural” – a little history• The industrial revolution transformed the food supply in the 20th century from dependence on locally grown fruits, vegetables and meats cooked at home to large companies using many new ingredients from many different sources.
• The food became processed and by the mid 20th century many new chemicals were added to “aid” processing, enhance flavor, preserve flavor and color, extend shelf life, prevent mold, etc…
• As many childhood diseases were eliminated, the medical research focus turned to diseases that emerge in old age.• Cancer began to be thought of as caused by chemicals…• This laid the foundation for the Delaney Clause.
• The Delaney Clause (1958) is still in effect. It prohibits the FDA from approving any food additive found to induce cancer in humans or animals.• 1960’s countercultures – organic movement. Many had strong reservations about using certain chemicals and processing methods in food production.
• 1970s, FDA issued new regulations defining “natural flavor and color” so that consumers could make more informed decisions about the foods they purchased.
• 1988, the FDA informally defined natural to mean that nothing artificial or synthetic has been added to a food that would not normally be expected to be in the food.
• 1991, FDA has concerns over evidence that natural was used on a variety of products to mean a variety of things. The FDA reviewed definitions by other agencies, state governments, the food industry and solicited a wide range of comments from industry.
• 1993, the FDA announced its decision not to define the term natural due to limited resources and other priorities but will retain its 1988 policy noted above.
Conflict and Controversy• 2006, the Sugar Association petitioned FDA to define natural by regulation to exclude high fructose corn syrup (HFCS), a request that was strenuously opposed by the Corn Products Association. Sara Lee submitted a separate petition asking FDA to collaborate with USDA to establish a single definition of natural by regulation.
• The FDA is unlikely to grant either of these petitions because FDA does not review and approve product labeling prior to marketing.• The FDA has little incentive to expend the resources that defining natural by regulation would consume.
• This means that there is no realistic possibility that a single definition of natural will be established in the near future.
So, food manufacturerscontinue to make their owndecisions on what is natural.
Not So Easy• As we investigate ingredients, we sometimes find that we have to go to our vendor’s vendor to determine if there are any ingredients added that we don’t allow.• This places vendors in an uncomfortable position of either disclosing proprietary information or possibly losing business.
• Natural means many things to many people.• Our products are GMO-free and are processed and managed according to Good Manufacturing Practices.
• At Wildtree, NATURAL means• No artificial colors• No artificial flavors• No preservatives• No high-fructose corn syrup• No MSG• No hydrogenated oils• No irradiation• No hydrolyzed protein (vegetable or dairy)
Our Do Not Use List• We do not allow ingredients in our manufacturing facility that are included in the following listing.
Do Not Use List• acesulfame-K (acesulfame potassium) • DATEM (Diacetyl tartaric and fatty acid• acetylated esters of mono- and diglycerides esters of mono and diglycerides)• ammonium chloride • dimethylpolysiloxane• artificial colors • dioctyl sodium sulfosuccinate (DSS)• artificial flavors • disodium calcium EDTA• aspartame • disodium dihydrogen EDTA• azodicarbonamide • disodium guanylate• benzoates in food • disodium inosinate• benzoyl peroxide • EDTA• BHA (butylated hydroxyanisole) • ethyl vanillin• BHT (butylated hydroxytoluene) • FD & C colors• bromated flour • GMO Foods• brominated vegetable oil (BVO) • GMP (disodium guanylate)• calcium bromate • hexa-, hepta- and octa-esters of sucrose• calcium disodium EDTA • HFCS High Fructose Corn Syrup• calcium peroxide • hydrogenated fats• calcium propionate • IMP (disodium inosinate)• calcium saccharin • irradiated foods• calcium sorbate • lactylated esters of mono- and diglycerides• calcium stearoyl-2-lactylate • methyl silicon• caprocaprylobehenin. • methylparaben• certified colors • microparticularized whey protein derived fat• cyclamates substitute• cysteine (l-cysteine), as an additive for • monosodium glutamate (MSG) bread products • natamyacin