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A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer
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A short tutorial on why good companies do well by doing good & what americans want, jrp 101013 - Jane Payfer

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A short tutorial on why good companies do well by doing good & what americans want, jrp 101013

A short tutorial on why good companies do well by doing good & what americans want, jrp 101013

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  • 1. © Ergotron, 2013, jrp A These are some of the companies who do well by doing good, for their employees, customers & shareholders And, where I work:
  • 2. © Ergotron, 2013, jrp “CONSCIOUS CAPITALISM” PUBLICLY TRADED COMPANIES (CCC) RESULTS VS STANDARD & POOR’S 500 INDEX (S&P), FROM 1996 – 2011 WERE 10.5X BETTER Source: John Mackey & Raj Sisodia http://blogs.hbr.org/2013/04/companies-that-practice-conscious-capitalism-perform/
  • 3. © Ergotron, 2013, jrp When quality & price are equal, 53% of survery respondents say social purpose ranks as MOST important factor in selecting a brand – up from 42% just five years ago.
  • 4. © Ergotron, 2013, jrp 62% of those surveyed, feel that it is no longer enough for corporations to simply give money away to a good cause: Corporations need to integrate the cause into their day-to-day business.
  • 5. © Ergotron, 2013, jrp 76% of those surveyed, will buy a product from a company supportinga good cause. 44% refuse to buy a product/service because the company doesn’t actively support a good cause.
  • 6. © Ergotron, 2013, jrp 80% feel that corporations are in a uniquely powerful position to make a positive impact on good causes.
  • 7. 88% of Americans believe business needs to place at least equal weight on society’s interests as on those of business. © Ergotron, 2013, jrp
  • 8. © Ergotron, 2013, jrp Are you and your company ready to be the change America wants? For more information on ways to change, contact me at: jpayfer@ergotron.com All statistics courtesy of IEG Sponsorships; 2012 Edelman goodpurpose® Study

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