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A short introduction to using Twitter
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A short introduction to using Twitter

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A short introduction to using Twitter

A short introduction to using Twitter

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Transcript

  • 1. Social Media at Kent
  • 2.
    • What is Twitter
    • Who is Tweeting
    • What does it do
    • Opportunities for Kent
  • 3. What is Twitter? Wikipedia definition - a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets .
  • 4. Who is Tweeting?
    • There are approximately 11 million active Twitter accounts
    • Barrack Obama - 1,006,936 followers
    • Stephen Fry - 457,160 followers
    • University Tweets
      • Westminster
      • London
      • Bath
      • Birmingham
      • Edgehill
      • Durham
  • 5. What does Twitter do?
    • 140 characters to communicate your thought of the moment
    • The ability to follow other Twitterers
    • Functionality to add URLs into your tweets – link to blogs websites, other Tweets
    • Allows people to follow you
  • 6. Opportunities for Twitter @ Kent
    • User generated content
    • Communicating thought leadership
    • Baiting audiences for comment and debate
    • Building a network of expertise
    • Internal communication
    • Market research
    • Traffic building
  • 7. Information Gathering Sharing
  • 8. Service assessment Messaging Polls One-to-one
  • 9. Networking Relationship building Participate In conversations Bring together Like minds and peers Stay connected to current network
  • 10. Traffic Good content more followers Pull traffic to direct traffic Link Tweets to main site content
  • 11. Business management Intranet/ Service updates/ collaboration What are others Saying about Us? We are listening
  • 12. Not just a Tweet Intranet/ Service updates/ collaboration What are others Saying about Us? We are listening Good content more followers Pull traffic to direct traffic Link Tweets to main site content Relationship building Participate In conversations Bring together Like minds and peers Stay connected to current network Messaging Polls One-to-one Gathering Sharing