Web 2.0 What Why How and OthersPresentation Transcript
Web 2.0: What, Why, How,… and others By Aladdin Taysir Dandis Information Security Compliance Officer Jordan eGovernment Program Ministry of Information and Communications Technology
What is Web 2.0?
Web 1.0 Vs Web 2.0
Web 2.0 Technologies and Tools
Web 2.0 Benefits
Web 2.0 Challenges and Problems
Web 1.0, Web 2.0….Web 3.0 !!
Father of The Internet Dr. Vinton Cerf Chief Internet Evangelist of Google TCP Co-Inventer
Tim Berners-Lee Tim Berners-Lee W3C Director Web Inventer
1 st Web Server This NeXT Computer was used by Berners-Lee at CERN and became the world's first Web server.
1 st Website info.cern.ch
Web 1.0 Design Elements
Proprietary HTML extensions such as the <blink> and <marquee> tags introduced during the first browser war.
HTML forms sent via email. A user would fill in a form, and upon clicking submit their email client would attempt to send an email containing the form's details.
What is Web 2.0? Web 1.0 + Web 1.0 = Web 2.0
What is Web 2.0? MASS CONVERSATIONS leading to MASS INNVOVATION
Web 2.0, by O’Reilly
Strategic positioning: “The Web as Platform”
User positioning: “You control your own data”
Services, not packaging software
Architecture of participation
Re-mixable data sources and data transformations
Software above the level of a single device
Harnessing collective intelligence
Web 2.0 Characteristics
Rich user experience
Web standards and scalability
Web 2.0 Development
Crazy Acronym 2.0 !!
ABOUT 2.0 ACCOUNTING 2.0 AD 2.0 ADVICE 2.0 AFFILIATE 2.0 ANALYTICS 2.0 ART 2.0 ASK 2.0 AUCTION 2.0 AUDIO 2.0 BACKUP 2.0 BANK 2.0 BET 2.0 BLOG 2.0 BLOG2POD 2.0 BOOKMARK 2.0 BPM 2.0 BROADCAST 2.0 BROWSE 2.0 BUSINESS 2.0 CALCULATE 2.0 CALENDAR 2.0 CAREER 2.0 CHARITY 2.0 CHAT 2.0 CLASSIFIEDS 2.0 CMS 2.0 COLLABORATE 2.0 COLLECT 2.0 COMIX 2.0 COMMENT 2.0 COMMUNICATE 2.0 COMMUNITY 2.0 CONFERENCING 2.0 CONTACTS 2.0 COPYRIGHT 2.0 CRM 2.0 DATA 2.0 DATE 2.0 DBASE 2.0 DEAD 2.0 DESIGN 2.0 DESKTOP 2.0 DICTIONARY 2.0 DIRECTORY 2.0 DISTRIBUTION 2.0 DMS 2.0 DRM 2.0 ECOMMERCE 2.0 ECONOMY 2.0 eHEALTH 2.0 ELEARNING 2.0 EMAIL 2.0 EMAIL2CALENDAR 2.0 EMPLOYMENT 2.0 ENTERPRISE 2.0 EVENTS 2.0 EXCEL 2.0 EXCHANGE 2.0 FILESHARE 2.0 FILM 2.0 FINANCE 2.0 FITNESS 2.0 FOOD 2.0 FORUM 2.0 FUN 2.0 FUND 2.0 GAMBLE 2.0 GAME 2.0 HISTORY 2.0 HOBBY 2.0 HOSTING 2.0 IDENTITY 2.0 IM 2.0 IMAGES 2.0 INSURANCE 2.0 INVEST 2.0 IP 2.0 KNOWLEDGE 2.0 LEGAL 2.0 LIBRARY 2.0 LIFESTYLE 2.0 LIST 2.0 LOCAL 2.0 MAP 2.0 MARKET 2.0 MARKETING 2.0 MASHUPS 2.0 MATCH 2.0 MEDIA 2.0 MESSAGING 2.0 MIND MAPPING 2.0 MOBILE 2.0 MONITOR 2.0 MULTIMEDIA 2.0 MUSIC 2.0 NEWS 2.0 NOT 2.0 NOTES 2.0 OFFICE 2.0 ORGANIZE 2.0 OS 2.0 OUTLOOK 2.0 P2P 2.0 PERSONAL MFG 2.0 PERSONALIZATION 2.0 PETS 2.0 PHILANTHROPY 2.0 PLAN 2.0 PODCAST 2.0 POLITICS 2.0 POLL 2.0 PORTAL 2.0 POWERPOINT 2.0 PR 2.0 PRINT 2.0 PROFILE 2.0 PROJECT 2.0 PSP 2.0 PUBLISH 2.0 R&D 2.0 RADIO 2.0 RATE 2.0 REAL ESTATE 2.0 RECOMMEND 2.0 RECRUITING 2.0 RELIGION 2.0 REMIND 2.0 REMOTE ACCESS 2.0 REPUTATION 2.0 RESEARCH 2.0 REVENUE 2.0 REVIEWS 2.0 RSS 2.0 SCHEDULE 2.0 SEARCH 2.0 SECURITY 2.0 SEO 2.0 SMS 2.0 SOCIAL MEDIA 2.0 SOCIAL NETWORKING 2.0 SOFTWARE 2.0 SPORT 2.0 STATS 2.0 STORAGE 2.0 STUDENT 2.0 SUPPORT 2.0 SURVEY 2.0 SYNCH 2.0 TAG 2.0 TASK 2.0 TEXT 2.0 TIME 2.0 TOOLS 2.0 TOUR 2.0 TRACK & TRACE 2.0 TRADING 2.0 TRAVEL 2.0 TV 2.0 UI 2.0 UNKNOWN 2.0 UTILITIES 2.0 VAS 2.0 VIDEO 2.0 VODCAST 2.0 VOICE 2.0 VOTE 2.0 WEATHER 2.0 WIFI 2.0 WIKI 2.0 WINDOWS 2.0 WORD 2.0 WORK 2.0 WRITE 2.0
Web 2.0 Culture
Not just technology
What makes Web 2.0 particularly interesting is that it’s a culture, and an aesthetic
People are very passionate about it
Trying to implement Web 2.0 technology without embracing the
culture is a great way to mark yourself as a “clueless suit”
Largely driven by hobbyists
Companies doing it create a hobbyist-type atmosphere (Google, Flickr)
Key: passion, and personal interest
People: doing stuff they’re really into, and so others are into it too
Idea: help others in some way
Most successful Web 2.0 endeavors are focused on community in some way
Whether it’s mapping available housing from Craigslist on your local
Google Maps area, or browsing Flickr photos by the color wheel, or getting people together to talk about their dreams
The focus on community, or servicing the community, is part of the “authenticity”
Web 2.0 Lessons
Software value is proportional to the scale and dynamism of the data it helps to manage.
Service automatically gets better the more people use it.
Blogging and the wisdom of the crowds.
Network effects from user participation are the key to marketing.
We, the media.
Data is the next Intel inside.
Operations must become a core competency.
Support SOAP, REST, AJAX, etc.
Think syndication, not coordination.
Innovation in assembly: The Mashups.
Design for “hackability” and remixability.
Some rights reserved.
Web 1.0 Vs Web 2.0
From Web 1.0 to Web 2.0
domain name speculation
content management systems
upcoming.org and EVDB
search engine optimization
cost per click
From Tim O’Reilly’s ‘What is Web 2.0’on O’ReillyNet, 9/30/2005; http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=1
Web 1.0 Vs Web 2.0 Web 1.0 was about companies. Dot com Bubble Web 2.0 is about communities. MySpace Facebook Web 1.0 was about homepages. Web 2.0 is about blogging. Web 1.0 was about wires. Web 2.0 is about wireless. Web 1.0 was about Netscape. Web 2.0 is about Google. Web 1.0 was dial up Web 2.0 is about broadband. Yahoo mail 1998 with 2 MB of storage. Google Mail (Gmail) with 8GB of storage. Web 1.0 was about wires. Web 2.0 is about wireless.
Architecture of Participation
In Web 1.0 You Paid Workers For Content
Architecture of Participation
In Web 2.0 Users Give It To You For Free
Web 2.0 Technologies and Tools
Web 2.0 Tools
Internet communication and productivity tools that are:
Picasa (photo sharing)
Sketch-up (build 3d models)
Orkut (Social Networking)
RSS – R eally S imple S yndication – is a family of XML file formats for web syndication used by news websites and weblogs.
RSS is an essential tool for keeping up with the changes!
A website that includes the collaboration of work from many different authors: allows anyone to edit, delete, or modify the content on the web. (Wiki means "quick" in Hawaiian.)
we B logs : A weblog is a journal (or newsletter) that is frequently updated.
Wiki Vs. Blog
A blog , or web log, shares writing and multimedia content in the form of “posts” (starting point entries) and “comments” (responses to the posts). While commenting, and even posting, are open to the members of the blog or the general public, no one is able to change a comment or post made by another. The usual format is post-comment-comment-comment, and so on. For this reason, blogs are often the vehicle of choice to express individual opinions . A wiki has a far more open structure and allows others to change what one person has written. This openness may trump individual opinion with group consensus .
Public Social Netowks Worldwide US, Canada, Australia Brazil, India UK, Ireland, New Zealand Latin America Southeast Asia Popular by geography Popular by themes Business Movies Books Games/Anime Photos
Private Social Networks Niche communities surrounding common interest Theatre Enthusiasts Single Moms Chelsea Fans insistent on keeping the riff-raff out University of Essex for International Students
Social media is driven by the consumer not driven by business and is currently experiencing growth
The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007
Facebook grew 2424%
YOUTUBE grew 616%
MySpace grew 135%
YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips. … Tobi – http://youtube.com/profile?user=TobiMichelleM
Social Bookmarking: “The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.”
Teachers & students can bookmark sites and arrange them by tags – colleagues can share useful sites, teachers can compile & share sites with students for specific assignments or general issues, students can share sites with each other or show their research on a specific issue like a working bibliography.
How does it Work?
Non- Hierarchical keyword categorization
No controlled vocabulary
Users “tag” their bookmarks with keywords they choose themselves
All tags are PUBLIC, viewable and searchable by default – No expectation of privacy (but you can set to private)
Any user-generated word or phrase that helps organize web content and label it in a more human way.
Though standard sets of labels allow users to mark content in a general way, tagging items with self-chosen labels creates a stronger identification of the content
A mashup is a site or application that combines content from several services into and integrated product or experience for the user.
An element of a graphical user interface ( GUI ) that displays information or provides a specific way for a user to interact with the operating system and application .
Widgets include icons, pull-down menus, buttons, selection boxes, progress indicators, on-off checkmarks, scroll bars, windows, window edges (that let you resize the window), toggle buttons, forms, and many other devices for displaying information and for inviting, accepting, and responding to user actions.
Podcast, Webcast and Webinar
Podcast, Webcast and Webinar i POD broad CAST Media file distributed by paid or free subscription over Internet using RSS, for playback on mobile devices and personal computers To send live audio or video programming over the Web. It is the Internet counterpart to traditional radio and TV broadcasting. OR To send selected Web-based information (text, graphics, audio, video, etc.) to Internet users based on individual requirements. ( WEB -based sem INAR ) A workshop or lecture delivered over the Web and may be a one-way, or there may be interaction between the audience and the presenters. Podcast Webcast Webinar
Blog with Podcasts, Wikis and Feeds
Virtual Worlds: Second Life
Second Life is a free online virtual world imagined and created by its Residents. From the moment you enter Second Life, you'll discover a fast-growing digital world filled with people, entertainment, experiences and opportunity.
Life in a Virtual World
NOAA in Second Life
Web 2.0 Benefits Enterprise 2.0 Education 2.0 Government 2.0
What is Government 2.0?
Improved policy outcomes
More effective use of government information
Streamlined internal operations
Attracting top talent
Government 1.0 Vs Government 2.0 Deloitte Research (2008), Change your world or the world will change you, The future of collaborative government and Web 2.0
Communication Networks Models for Getting Things Done
Social Web for Education
“ The social web is transforming the way people use the Internet to do business, access information and connect with each other. It has revolutionised the way we are entertained, and altered forever the way we learn ”.
Source: John, P. & Wheeler, S. (2008)
Social Software for Personal Learning Personal Learning Environment Podcast Blog E-Portfolio Social Network Wikis Mashup Social Tags Mobile Phone ? Chat Evidence of Personal Learning
Web 2.0 Driving Enterprise Growth?
‘ Next wave of corporate productivity gains should be paced by Web 2.0 driven collaboration tools that use the network as the platform to enable users to connect ‘any device to any content over any combination of networks’
(John Chambers, CEO, Cisco Systems, 5/22/07)
Web 2.0 Challenges and Problems
Open Vs Transparency Vs Private Vs Secured
Scammers, Phishers, …
Not referenced materials
Who is the first to say?
Marketing Vs Truth
Web 3.0 is “the sensor-web, in which the architecture of participation will be an automatic by product of the devices we carry around with us.”
Web 4.0? Web 5.0? Web 6.0?...
Web 2.0, MoICT and Jordan
How to Web 2.0?
Educate at all levels in the organization to understand Web 2.0
Develop strategy for online collaboration align to organizational objectives
Initiate pilot project to test the organization’s readiness to embrace the principles of online collaboration
Evaluate existing enterprise technologies to compatible with Web 2.0 strategy
How to Web 2.0?
Create policies to maximize benefits of adopting Web 2.0
Measure results by establishing KPIs to measure strategy’s success
Embrace collaboration culture by continually evolving how interaction happens with stakeholders inside and outside of government