Dan Delmain HBA - Google Local Search

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  • Show of hands – who uses internet to search for things? News, articles, sports, purchases, restaurants
  • Roofing portland
  • Remodeling portland
  • Show some stats – mobile
  • Dan Delmain HBA - Google Local Search

    1. 1. Google Local SearchHome Builders Association (Wednesday, May16, 2012) Dan DelMain Email: dan@umbrellawebsolutions.com Web: umbrellawebsolutions.com Twitter: @dandelmain
    2. 2. WHAT IS GOOGLE LOCAL SEARCH? &HOW CAN MY BUSINESS BENEFIT?
    3. 3. How it Works
    4. 4. Local Search Defined“Local search is any search aimed at finding a product or service within a specific geographic area.”
    5. 5. Traditional Marketing – Current State Newspapers Low ROI TV Expensive Branding Radio Difficult to Measure Telemarketing Do Not Call Lists Direct Mail 1-2% Yield Print Advertising Rising Costs/Low E-Mail ROI Spam Filters
    6. 6. Should I Care? 82% of local search engine users (Google/Bing Local Search) are seeking a local merchant to buy something offline. [source: comscore.com] 74% of all search engine users now use the internet when shopping locally for products and services. [source: kelsey group] 68% will visit a business after searching on their Smartphone. [source: otx media] 54% will make a purchase as a result of a Smartphone research – usually within the same day [source: otx media]
    7. 7. The Benefits to the Consumer Phone Number - click to call Address – proximity to business Reviews – what are others saying Website – view the website Desktop Mobile
    8. 8. What Can I Do?
    9. 9. #1: Claim Your Free Google Places Profileperform a search for your business in Google – “my business name”Did your Google Places Page Appear? Appears: No Appears: Yes NO YES Create a profile page Is your profile claimed? www.google.com/placesforbusiness Claim your profile
    10. 10. #2: Make Sure Profile is 100% CompleteKey Areas:• Name• Address• Phone• Category• Description
    11. 11. #3: Sign up for Free Profiles on other Siteshttp://bit.ly/50-local-directories
    12. 12. #4: Reviews, Reviews, Reviews
    13. 13. Recap1. Claim your Google Places page2. Make sure your profile is 100% complete3. Fill out your profile on 3rd party websites4. Get reviews from happy clients
    14. 14. Thank You Download Slides: http://bit.ly/HBA-Local-Search Dan DelMain Email: dan@umbrellawebsolutions.com Web: umbrellawebsolutions.com Twitter: @dandelmain

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