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How to do better in  Part 1: Optimizing Your WordPress SitePart 2: Optimizing Your Web Content for Search
The best platform for SEO
Google’s Matt Cutts agrees
The foundation of on-page SEO                               photo: Pond5  Poll your client base for terms  List multiple...
Use keywords in the naming         structure of Web site   Keyword-rich domain name   People use your business name or y...
Anchor text   Anchor text is the visible, clickable text    in a hyperlink   Search engines give weight to the    keywor...
Use keywords in the naming      structure of web site Keyword-rich domain name   People use your business name or your  ...
Permalink settings/%category% /%postname%/
Customize the permalink for each      individual page/post
If its good for site visitors,            Google likes it!Best practice navigation aids html sitemap search box breadcr...
WordPress SEO by Yoast          A powerful WordPress plugin Plugin incorporates best practices Wide variety of functions...
What is a meta title and meta        description? HTML code that search engines read Shows in search engines results Ac...
Titles and Meta Descriptions   Title   Meta Description
Writing your titles and metas      Enter a 70 character custom Title      Enter a 155 character custom description
Rel=Author   links an articles byline to an authors website profile page   displays author photos in search results   l...
301 redirects with Yoast
301 redirects via .htaccess# BEGIN WordPress<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteRule ^index.php$ -...
Changing the Permalink Structure      on an Established Site for default post id ?p=123 WordPress will  automatically for...
Dont block search engines!!!Settings -> Privacy ->Allow search engines to index this site .
Q & Eh?          image used by permission susybee.com
How to do better in  Part 1: Optimizing Your WordPress SitePart 2: Optimizing Your Web Content for Search
The foundation of on-page SEO                               photo: Pond5  Poll your client base for terms  List multiple...
Using Googles keyword tool
Google Suggests; Google InsightsGoogle Suggests:Begin typing some of your keyword terms insearch - Google will suggest end...
Getting ready to write web copyYoure writing for two audiences   For the way people read on the web   For search engines...
How to write for site visitorsPeople read differently on the web SO ...   Call-to-action button   Main message above the...
How to write for search engines         Use your keywords - naturally:              No keyword stuffing      o meta tags  ...
Using categories and tagsinterlinking:You’re probably already linking to other posts on your sitebut have you considered l...
Optimizing images for search      These textural clues tell         Search Engines      what images are about Use descrip...
Optimizing images for search           - page speed Keep image file size as small as possible Don’t scale images Use ba...
Going off page...Link Building Number of inbound back links How reputable is the link Relevance of link Anchor text
Attract traffic   Create great content   Commenting   Social media   Guest blogging
Google Tools Google Webmaster Tools Google Analytics Google+
Q & Eh?          image used by permission susybee.com
Thank You WordCamp Toronto       Dawn Comber, digitaldialogues.ca     Ruth Maude, dandelionwebdesign.com     WordPress Wor...
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress Site & Web Content for Search
WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress Site & Web Content for Search
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WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress Site & Web Content for Search

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In these back-to-back sessions, you’ll learn the steps to take to help your site do better in search results.

Session One will be an overview of SEO tactics to optimize WordPress for search. In Session Two, we’ll focus on optimizing your content, including keyword research, web copy and images.

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  • Hi Ruth. Great slides and informative show. But you don't have much in there on link-building?
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Transcript of "WordCamp Toronto SEO: How to do better in Google: Optimizing your WordPress Site & Web Content for Search"

  1. 1. How to do better in Part 1: Optimizing Your WordPress SitePart 2: Optimizing Your Web Content for Search
  2. 2. The best platform for SEO
  3. 3. Google’s Matt Cutts agrees
  4. 4. The foundation of on-page SEO photo: Pond5  Poll your client base for terms  List multiple ways to say the same thing  Use the Google Adwords keyword tool  Check out Google Suggests & Google Insights more about this later …
  5. 5. Use keywords in the naming structure of Web site Keyword-rich domain name People use your business name or your domain name as the anchor text of a link
  6. 6. Anchor text Anchor text is the visible, clickable text in a hyperlink Search engines give weight to the keywords used in link so don’t use “click here”
  7. 7. Use keywords in the naming structure of web site Keyword-rich domain name  People use your business name or your domain name as the anchor text of a link Adjust Permalink settings to add keywords to site urls
  8. 8. Permalink settings/%category% /%postname%/
  9. 9. Customize the permalink for each individual page/post
  10. 10. If its good for site visitors, Google likes it!Best practice navigation aids html sitemap search box breadcrumb trail
  11. 11. WordPress SEO by Yoast A powerful WordPress plugin Plugin incorporates best practices Wide variety of functions in one plugin  Titles and meta descriptions  Breadcrumb Trail  Permalink clean up  xml sitemaps  Edit your robots.txt and .htaccess  Clean up head section  Author rel Easy to migrate from All In One SEO
  12. 12. What is a meta title and meta description? HTML code that search engines read Shows in search engines results Accurately summarize page content Important elements in search engines’ algorithm and for searchers Should contain your keywords
  13. 13. Titles and Meta Descriptions Title Meta Description
  14. 14. Writing your titles and metas Enter a 70 character custom Title Enter a 155 character custom description
  15. 15. Rel=Author links an articles byline to an authors website profile page displays author photos in search results links the search result byline to the authors Google Plus profile displays the number of circles the author is in on Google Plus adds a more by this author link to the search result tells Google that this is a reputable link
  16. 16. 301 redirects with Yoast
  17. 17. 301 redirects via .htaccess# BEGIN WordPress<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteRule ^index.php$ - [L]RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</IfModule># END WordPressredirect 301 /oldurl.htm http://newurl.com/newpage
  18. 18. Changing the Permalink Structure on an Established Site for default post id ?p=123 WordPress will automatically forward to the new structure for date or numeric permalink structure you’ll need to redirect your old permalinks to your new ones at the top of the .htaccess file  yoast.com/wp-content/permalink-helper.php  learnwp.ca/wordpress-dashboard/changing-permalinks
  19. 19. Dont block search engines!!!Settings -> Privacy ->Allow search engines to index this site .
  20. 20. Q & Eh? image used by permission susybee.com
  21. 21. How to do better in Part 1: Optimizing Your WordPress SitePart 2: Optimizing Your Web Content for Search
  22. 22. The foundation of on-page SEO photo: Pond5  Poll your client base for terms  List multiple ways to say the same thing  Use the Google Adwords keyword tool  Check out Google Suggests & Google Insights
  23. 23. Using Googles keyword tool
  24. 24. Google Suggests; Google InsightsGoogle Suggests:Begin typing some of your keyword terms insearch - Google will suggest endings foryour termsGoogle Insights: For patternshttp://www.google.com/insights/search/
  25. 25. Getting ready to write web copyYoure writing for two audiences  For the way people read on the web  For search engines Humans trump search engines! photo: Pond5
  26. 26. How to write for site visitorsPeople read differently on the web SO ... Call-to-action button Main message above the fold Use H2 & H3 Short sentences & paragraphs Bulleted lists Anchor text Inform and entertain
  27. 27. How to write for search engines Use your keywords - naturally: No keyword stuffing o meta tags o H2 & H3 o page titles (H1) o images o body text o anchor text Check your Themes headings Check with Yoasts Page Analysis feature
  28. 28. Using categories and tagsinterlinking:You’re probably already linking to other posts on your sitebut have you considered linking to a tag or category?titles & descriptions for tags & categories:Using the SEO by Yoast WordPress plugin you canoptimize your taxonomy and archive pages.Cleaning up Tags & Categories with Yoasts new toolhttp://yoast.com/optimizing-tags/ - Term Optimizer
  29. 29. Optimizing images for search These textural clues tell Search Engines what images are about Use descriptive keyword rich image file names (i.e. “my-keyword.jpg”) Optimize the Title and Alt Tag of each image. When appropriate, use captions to describe your image
  30. 30. Optimizing images for search - page speed Keep image file size as small as possible Don’t scale images Use background images that repeat
  31. 31. Going off page...Link Building Number of inbound back links How reputable is the link Relevance of link Anchor text
  32. 32. Attract traffic Create great content Commenting Social media Guest blogging
  33. 33. Google Tools Google Webmaster Tools Google Analytics Google+
  34. 34. Q & Eh? image used by permission susybee.com
  35. 35. Thank You WordCamp Toronto Dawn Comber, digitaldialogues.ca Ruth Maude, dandelionwebdesign.com WordPress Workshops: LearnWP.ca

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