A Virtual Website Assessment

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This slidedeck is from a presentation to the Etobicoke Women Entrepreneurs Network. Look at your website with fresh eyes. Is it time for a face-lift? What should every good website consider for design and search engine optimization?

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A Virtual Website Assessment

  1. 1. Website AssessmentWebsite Assessment
  2. 2. What platform are you using? I love WordPress
  3. 3. Is your site Responsive?
  4. 4. Search Engine Optimization There is no big secret to doing SEO right. It’s about doing what is good for site users  Clear titles & descriptions in SERP  Clear heading titles  Chunking text for readability  Clear navigation aids i.e. search box, site map, breadcrumb trail and no broken links.  Keeping the main message above the fold  Interlinking – great for SEO & usability
  5. 5. SPEED Speed is a factor in usability and in search ranking. If your site is slow you will lose visitors.  Hosting – cheap hosting impacts speed  Images – keep image file sizes small, seamless & repeating backgrounds, don’t scale  Caching Plugins – store content in memory to use fewer server resources
  6. 6. Content  Google loves fresh content – Blogs are great  Do you have a call to action… what do you want site visitors to do? Guide them.  Do you have an image of your ideal client in your mind? Write to them.  Do you know what terms are best used to describe your business? Use those terms in your headlines, copy and image alt text to be indexed by search engines.
  7. 7. The Accessibility for Ontarians with Disabilities Act  Public sector organizations & private sector organizations (50+ employees) are required to conform with the World Wide Web Consortium Accessibility Guidelines  Provide a positive web experience for people with limited mobility, learning disabilities, hearing disabilities, who are colour blind, have low vision and safety for those with seizure disorders.  Accessibility is not just a nice to have, it’s the right way to do it for users so Google will also like it.  Includes: descriptive image Alt text for screen readers, underline links, tab through actionable items.
  8. 8. Good Web Design • Usability • Guide the eye • White space • Clear navigation • Alignment • Consistency • SEO principles
  9. 9. Thank You! Ruth Maude facebook.com/LearnWP @2LearnWP@dandelionweb facebook.com/dandelionwebdesign dandelionwebdesign.com LearnWP.ca
  10. 10. Thank You! Ruth Maude facebook.com/LearnWP @2LearnWP@dandelionweb facebook.com/dandelionwebdesign dandelionwebdesign.com LearnWP.ca

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