Raju Narisetti London Presentation July 2012

THEGOOD News rooms by and largeNEWS have mastered the parts that make for a complete digital story. And we are getting good at doing things THE WEB. 11© 2011 Dow Jones & Company, Inc. All rights reserved.

DEVELOPERS see Content as “stuff” and Code as “art.” JOURNALISTS see Code as “stuff” and Content as “art.” So, can we begin with what is the audience/user we want to create 16© 2011 Dow Jones & Company, Inc. All rights reserved.

The “experience” can’t come from the IT department alone: Developers are not short-order cooks Can we developers in the newsroom, in the news flow 17© 2011 Dow Jones & Company, Inc. All rights reserved.

A growing challenge is how do we find this “experiential” journalist? We moved from “Show Don’t Tell” to “Show and Tell” Can training pivot to audiences/users 20© 2011 Dow Jones & Company, Inc. All rights reserved.

Streams on WSJ.com A New Way To Engage Readers With Top News & EventsStreams are a new immersive experiencewhich update in real time around events,breaking news, markets coverage and otherimportant areas that are core to the Journal’sreporting. It pulls content from across WSJincluding articles, blog posts, photos, videoand Twitter to present a total view of all thecoverage. Europe’s Debt Crisis http://on.wsj.com/HRKXC2 21© 2011 Dow Jones & Company, Inc. All rights reserved.

Markets StreamStreams will come to life everyday on the Markets section ofWSJ.com a real time stream ofwhat’s happening in theeconomic marketplace and theimpact it has on personal andprofessional lives. http://wsj.com/marketspulse 22© 2011 Dow Jones & Company, Inc. All rights reserved.

News Viewer Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner. How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day. Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.© 2011 Dow Jones & Company, Inc. All rights reserved.

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Raju Narisetti London Presentation July 2012

by Dan Davies on Jul 13, 2012

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