Raju Narisetti London Presentation July 2012

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  • 1. JOURNALISM MATTERS BUT EXPERIENCING That Journalism Will Matter Even More @rajunarisetti London July 2012© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 2. © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 3. Our recent past, our present and our future lies in expanding our digital audiences© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 4. The 2012 definition of a journalist’s job must include “getting more people to consume more of my journalism” 4© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 5. Digital audiences will be ever more promiscuous, amid a proliferation of original and aggregated content, and multiple platforms.© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 6. Can we bring new audiences to our journalism and keep an increasingly promiscuous reader coming back to our “virtual” newsroom and brand?© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 7. Great and relevant journalism is a given. But great content is no longer enough to win. 7© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 8. To get, keep and grow audiences, newsrooms should pivot from creating great content to creating great experiences. 8© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 9. And the “experience” is where we will either win or lose journalism’s future. 9© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 10. What is theJOURNALISM experience Words Picture Chart Sound Slide Shows Interactive Graphics Databases Video 10© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 11. THEGOOD News rooms by and largeNEWS have mastered the parts that make for a complete digital story. And we are getting good at doing things THE WEB. 11© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 12. THE BAD We are terrible at turningNEWS these parts into a great experience every day. We are nowhere close to doing journalism THE WEB. 12© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 13. Good (and Bad) Experiences all come at the same intersection: of content and technology 13© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 14. If newsroom leaders thought integrating print and online in the newsroom was hard, try integrating Content & Code / Hacks & Hackers© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 15. Some lessons, learnings and observations from this ongoing battlefront© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 16. DEVELOPERS see Content as “stuff” and Code as “art.” JOURNALISTS see Code as “stuff” and Content as “art.” So, can we begin with what is the audience/user we want to create 16© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 17. The “experience” can’t come from the IT department alone: Developers are not short-order cooks Can we developers in the newsroom, in the news flow 17© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 18. Where you sit—physically and organizationally-- matters -- Architecture matters -- Titles matter -- Credit(s) matter 18© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 19. To preserve good experiences, in a world of digital permanence, news rooms must now plan for impermanence. Re-thinking shelf-life matters 19© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 20. A growing challenge is how do we find this “experiential” journalist? We moved from “Show Don’t Tell” to “Show and Tell” Can training pivot to audiences/users 20© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 21. Streams on WSJ.com A New Way To Engage Readers With Top News & EventsStreams are a new immersive experiencewhich update in real time around events,breaking news, markets coverage and otherimportant areas that are core to the Journal’sreporting. It pulls content from across WSJincluding articles, blog posts, photos, videoand Twitter to present a total view of all thecoverage. Europe’s Debt Crisis http://on.wsj.com/HRKXC2 21© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 22. Markets StreamStreams will come to life everyday on the Markets section ofWSJ.com a real time stream ofwhat’s happening in theeconomic marketplace and theimpact it has on personal andprofessional lives. http://wsj.com/marketspulse 22© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 23. WSJ.com and “The Ticker” Mobile Streams Available for iPhone and Android devices© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 24. News Viewer Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner. How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day. Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.© 2011 Dow Jones & Company, Inc. All rights reserved.
  • 25. © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 26. A PROMISCUOUS audience is our new reality. Are our news rooms ready to give them an experience worth coming back to, again 26 @rajunarisetti© 2011 Dow Jones & Company, Inc. All rights reserved.