Journalism In Practice  Week 2: Intros   Course No: MED4005 Dan Davies / Colin Palmer [email_address]
Last Week’s Task <ul><li>Did everyone find two examples of same story for assignment? </li></ul><ul><li>What stories did y...
The Story So Far… <ul><li>a news story has to contain new facts that are of interest to your readers </li></ul><ul><li>New...
Foxy Knoxy and the #dailyfail  http://bit.ly/tabloidknox http://bit.ly/colesknox
Session Goals <ul><li>By the end of this session I would expect you to be able to: </li></ul><ul><ul><ul><li>Recognise a n...
This and next week <ul><li>How to write a story  </li></ul><ul><li>This week concentrate on intros/toplines. </li></ul><ul...
A Good Intro/Topline <ul><li>The angle  </li></ul><ul><ul><ul><li>It needs to focus on the information that is most intere...
Angles <ul><li>We are going to think about a n gles - how do we know which bit of information to put first?  </li></ul><ul...
Which do you think is better and why? <ul><li>“ Fi refighters have walked out on strike in a dispute over pay” </li></ul><...
Which do you think is better and why?  <ul><li>“ Co uncillors have agreed to build a new school in Edgbaston” </li></ul><u...
ANGLES exercise <ul><li>Discuss the handouts in groups. </li></ul><ul><li>Prioritise the pieces of information </li></ul><...
A Billboard Short, sharp summary of story Less “punny” than a headline
An Online Slug <ul><li>In newspaper editing, a slug is a short name given to an article that is in production. </li></ul><...
Feedback Questions <ul><ul><ul><li>Does it sound like a good story – would it make you want to buy the paper / would you c...
News Writing General <ul><li>More on writing… next week </li></ul><ul><li>Presenting facts in a clear and concise way </li...
Intros <ul><li>Normally answer the questions who and what </li></ul><ul><li>The rest can come later  </li></ul>
What do we mean by W h o? <ul><li>Look at the following intros. In what circumstances would you use them? </li></ul><ul><l...
Example Exercise <ul><li>Split up into groups </li></ul><ul><li>Take a one news paper with you  </li></ul><ul><li>If you h...
Intro writing exercise <ul><li>Write three intros 3-4 paras (+header and topline) </li></ul><ul><li>Remember – you need to...
This Week’s Assignment <ul><li>Four events that have the potential to be news stories </li></ul><ul><li>Rewrite the inform...
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Journalism in Practice BCU, week 2: Intros and angles

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My second week of Journalism in Practice, which I teach at Birmingham City University. The purpose of this lecture introduce media students to the basics of journalism, through practice.

I this week's lecture we cover intros. This is uploaded so Colin Palmer can cover for me.

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Transcript of "Journalism in Practice BCU, week 2: Intros and angles"

  1. 1. Journalism In Practice Week 2: Intros Course No: MED4005 Dan Davies / Colin Palmer [email_address]
  2. 2. Last Week’s Task <ul><li>Did everyone find two examples of same story for assignment? </li></ul><ul><li>What stories did you find? </li></ul><ul><li>Any trouble with Moodle? </li></ul><ul><li>Any other questions about the task? </li></ul>
  3. 3. The Story So Far… <ul><li>a news story has to contain new facts that are of interest to your readers </li></ul><ul><li>News outlets have a target audience - choose stories that suit them </li></ul><ul><li>Has to say something new - worth journalistic treatment </li></ul><ul><li>Honesty, balance, truth… </li></ul>
  4. 4. Foxy Knoxy and the #dailyfail http://bit.ly/tabloidknox http://bit.ly/colesknox
  5. 5. Session Goals <ul><li>By the end of this session I would expect you to be able to: </li></ul><ul><ul><ul><li>Recognise a news angle </li></ul></ul></ul><ul><ul><ul><li>Write a hard news intro </li></ul></ul></ul><ul><ul><ul><li>Write a short, simple news story </li></ul></ul></ul>
  6. 6. This and next week <ul><li>How to write a story </li></ul><ul><li>This week concentrate on intros/toplines. </li></ul><ul><li>Next week going into writing the content or “body text” in more details </li></ul>
  7. 7. A Good Intro/Topline <ul><li>The angle </li></ul><ul><ul><ul><li>It needs to focus on the information that is most interesting and most likely to grab your audiences’ attention. </li></ul></ul></ul><ul><ul><ul><li>The intro itself </li></ul></ul></ul><ul><ul><ul><li>The way it is written, the way you capture the important information in a clear, concise and p u nchy way and get it across to your readers. </li></ul></ul></ul>
  8. 8. Angles <ul><li>We are going to think about a n gles - how do we know which bit of information to put first? </li></ul><ul><li>We need to concentrate on what makes it “N e wsworthy” </li></ul><ul><li>We are looking for the newest, most interesting or most important aspect of the story. </li></ul><ul><li>Ask yourself – what will grab people’s attention? </li></ul>
  9. 9. Which do you think is better and why? <ul><li>“ Fi refighters have walked out on strike in a dispute over pay” </li></ul><ul><li>“ A dispute over pay has led to a strike being staged by firefighters” </li></ul>
  10. 10. Which do you think is better and why? <ul><li>“ Co uncillors have agreed to build a new school in Edgbaston” </li></ul><ul><li>“ A decision to build a new school in Edgbaston has been taken by councillors” </li></ul><ul><li>“ A new school is to be built in Edgbaston after a vote by councillors.” </li></ul>
  11. 11. ANGLES exercise <ul><li>Discuss the handouts in groups. </li></ul><ul><li>Prioritise the pieces of information </li></ul><ul><li>Write the headline </li></ul><ul><li>Create a billboard / SEO slug to promote the story </li></ul><ul><li>Stick them on the wall </li></ul><ul><li>Feedback </li></ul>
  12. 12. A Billboard Short, sharp summary of story Less “punny” than a headline
  13. 13. An Online Slug <ul><li>In newspaper editing, a slug is a short name given to an article that is in production. </li></ul><ul><li>Online it is the information in the URL which helps Google - good for SEO </li></ul><ul><li>Like billboard it contains pure information - not descriptive, no quotes, no puns: Nothing that will confuse machines </li></ul><ul><li>http://www.dailymail.co.uk/news/article-2045612/New-York-helicopter-crash-Pilot-Paul-Dudleys-chopper-crashed-East-River-killing-Sonia-Marra.html </li></ul><ul><li>http://www.guardian.co.uk/media/2011/oct/05/phone-hacking-news-international-60-claims </li></ul>
  14. 14. Feedback Questions <ul><ul><ul><li>Does it sound like a good story – would it make you want to buy the paper / would you click on it in Google? </li></ul></ul></ul><ul><ul><ul><li>Can you work out what the story is – does it matter? </li></ul></ul></ul><ul><ul><ul><li>Have they got the right angle? </li></ul></ul></ul>
  15. 15. News Writing General <ul><li>More on writing… next week </li></ul><ul><li>Presenting facts in a clear and concise way </li></ul><ul><li>Who, what, where, when, why and how </li></ul><ul><li>Or explain why they do not have the answer. </li></ul>
  16. 16. Intros <ul><li>Normally answer the questions who and what </li></ul><ul><li>The rest can come later </li></ul>
  17. 17. What do we mean by W h o? <ul><li>Look at the following intros. In what circumstances would you use them? </li></ul><ul><li>“ A man has died in an explosion at a fireworks factory.” “ A Birmingham man has died in an explosion at a fireworks factory.” </li></ul><ul><li>” Mi chael Green has died in an explosion at a fireworks factory.” </li></ul><ul><li>“ An electrician has died in an explosion in a fireworks factory.” </li></ul><ul><li>“ A keen footballer has died in an explosion at a fireworks factory.” </li></ul><ul><li>“ A father of three has died in an explosion in a fireworks factory </li></ul><ul><li>“ A 43-year-old man has died in an explosion in a fireworks factory.” </li></ul><ul><li>“ A man, who built his family business into a multi-million pound export company, has died in an explosion at a fireworks factory.” </li></ul><ul><li>“ Mi chael Green, a 43 year old electrician and father of three from Birmingham, who was a keen footballer, has died in an explosion at a fireworks factory.” </li></ul>
  18. 18. Example Exercise <ul><li>Split up into groups </li></ul><ul><li>Take a one news paper with you </li></ul><ul><li>If you have a tabloid newspaper then look for a ‘broadsheet’ story online and vice versa </li></ul><ul><li>Identify the who and the what </li></ul><ul><li>Look at how the story develops (2 nd para leads on from headline etc) </li></ul><ul><li>Choose a story to present to the class </li></ul>
  19. 19. Intro writing exercise <ul><li>Write three intros 3-4 paras (+header and topline) </li></ul><ul><li>Remember – you need to both find a good news angle and write a simple clear, concise intro. </li></ul><ul><li>If you have time we’ll get into groups, read each others intros and discuss what you think. </li></ul>
  20. 20. This Week’s Assignment <ul><li>Four events that have the potential to be news stories </li></ul><ul><li>Rewrite the information to create lively intros for 4 stories </li></ul><ul><li>Assume you are a Birmingham-based regional newspape or website </li></ul><ul><li>3-4 paras each, 75-80 words in length 350 in total. </li></ul><ul><li>Moodle by next week </li></ul><ul><li>Deadline 3pm Friday reading week </li></ul>
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