AIESEC UK Alumni Association Communication Working Group 4 th  September 2008 Dan Cunningham & Carl Petrou Communication …...
Our Purpose <ul><li>Investigate and determine: </li></ul><ul><ul><li>How to effectively communication to our members </li>...
Discussion: What do we want/need from our communication platform(s)?
What do we need from our communication platform(s)? 6. Professional networking Finding professional contacts, job opportun...
Some Key Principles <ul><li>Keep it simple! </li></ul><ul><li>Good Quality Communication Concise, clear, prompt, wide audi...
What do we need from our communication platform(s)? nothing? 6. Professional networking Finding professional contacts, job...
Our Proposal - WildApricot + 6. Professional networking Finding professional contacts, job opportunities, etc. Our Proposa...
A powerful web-based membership database and website system
Membership Application and Payment
Detailed User Profiles
Fully Searchable Members Database
Send HTML e-mails to any subset of members
Discussion Forums
Web Page Editing
Events Management
Pricing <ul><li>With 100+ members, that’s only between  30p and £1.50 per member per year ! </li></ul><ul><li>Not bad for ...
Our Proposal – WildApricot <ul><li>+ </li></ul><ul><ul><li>One integrated system for everything </li></ul></ul><ul><ul><li...
Discussion…
Appendices and Background Research
Contender 1: Facebook
Contender 1: Facebook <ul><li>Key group features: </li></ul><ul><ul><li>Members list </li></ul></ul><ul><ul><li>Group mess...
Contender 2: LinkedIn
Contender 2: LinkedIn <ul><li>Key group features: </li></ul><ul><ul><li>Members list </li></ul></ul><ul><ul><li>Creates lo...
Contender 3: Google Group
Contender 3: Google Group <ul><li>Key group features: </li></ul><ul><ul><li>Fully-featured mailing list </li></ul></ul><ul...
Contender 4: Google Site
Contender 4: Google Site <ul><li>Key group features: </li></ul><ul><ul><li>Collaborative web editing (like a wiki, really ...
Proposal 1 – The Combo 6. Professional networking Finding professional contacts, job opportunities, etc. Proposal 1 – The ...
Proposal 1 – The Combo <ul><li>+ </li></ul><ul><ul><li>Uses existing tools that people are familiar and happy with </li></...
Proposal 1b – The Combo with basic PHP members database <PHP> <PHP> <PHP> <PHP> 6. Professional networking Finding profess...
Proposal 1b – The Combo with basic PHP members database <ul><li>+ </li></ul><ul><ul><li>Almost free (perhaps £2-3 per mont...
Communication Platforms – A comparison <PHP> 30p - £1.50 < 30p 0p (per member per year) <ul><li>New system </li></ul><ul><...
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AIESEC UK Alumni - Communication Working Group - 4 Sep 2008

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Presentation to the AIESEC UK Alumni Association from the Communications Working Group - main principles of communication, communication platform requirements, introducing WildApricot as a communications platform, pros and cons of alternatives

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AIESEC UK Alumni - Communication Working Group - 4 Sep 2008

  1. 1. AIESEC UK Alumni Association Communication Working Group 4 th September 2008 Dan Cunningham & Carl Petrou Communication … if it’s going to be, it’s up to us!
  2. 2. Our Purpose <ul><li>Investigate and determine: </li></ul><ul><ul><li>How to effectively communication to our members </li></ul></ul><ul><ul><li>How to gather and share data on members </li></ul></ul><ul><ul><li>How to maintain information on our members </li></ul></ul><ul><li>Develop and maintain: </li></ul><ul><ul><li>A way to connect and re-connect with one another </li></ul></ul>
  3. 3. Discussion: What do we want/need from our communication platform(s)?
  4. 4. What do we need from our communication platform(s)? 6. Professional networking Finding professional contacts, job opportunities, etc. 7. External Web Site Publicising the activities of the association 5. Social networking (Re-)connecting users based on social connections 4. Events Management Calendar of events and activities, sending invites and reminders 3. Newsletter / Announcements From the Association / AIESEC – ideally with ability to send to a subset of users (e.g. London, recent graduates, job-seekers, etc.) 2. Working Group Communications Collaboration, discussion, sharing documents, publicising activities and minutes 1. Membership Database Keeping an up-to-date database of all members
  5. 5. Some Key Principles <ul><li>Keep it simple! </li></ul><ul><li>Good Quality Communication Concise, clear, prompt, wide audience </li></ul><ul><li>Democratic Communication Everyone should feel they have a voice and can add their input </li></ul><ul><li>Don’t re-invent the wheel We will favour the use of pre-existing tools over creating our own custom systems </li></ul><ul><li>Non-exclusionary Wherever possible, people shouldn’t have to sign up for new on-line systems or social networks. </li></ul><ul><li>Future-proofing It will be possible to back-up, store copies offline or export communications from whatever systems we use so that we can easily migrate to new systems that are put in place. </li></ul>
  6. 6. What do we need from our communication platform(s)? nothing? 6. Professional networking Finding professional contacts, job opportunities, etc. Currently using 7. External Web Site Publicising the activities of the association 5. Social networking (Re-)connecting users based on social connections 4. Events Management Calendar of events and activities, sending invites and reminders 3. Newsletter / Announcements From the Association / AIESEC – ideally with ability to send to a subset of users (e.g. London, recent graduates, job-seekers, etc.) 2. Working Group Communications Collaboration, discussion, sharing documents, publicising activities and minutes + e-mail list of 149 alumni 1. Membership Database Keeping an up-to-date database of all members
  7. 7. Our Proposal - WildApricot + 6. Professional networking Finding professional contacts, job opportunities, etc. Our Proposal 7. External Web Site Publicising the activities of the association + 5. Social networking (Re-)connecting users based on social connections + 4. Events Management Calendar of events and activities, sending invites and reminders 3. Newsletter / Announcements From the Association / AIESEC – ideally with ability to send to a subset of users (e.g. London, recent graduates, job-seekers, etc.) 2. Working Group Communications Collaboration, discussion, sharing documents, publicising activities and minutes 1. Membership Database Keeping an up-to-date database of all members
  8. 8. A powerful web-based membership database and website system
  9. 9. Membership Application and Payment
  10. 10. Detailed User Profiles
  11. 11. Fully Searchable Members Database
  12. 12. Send HTML e-mails to any subset of members
  13. 13. Discussion Forums
  14. 14. Web Page Editing
  15. 15. Events Management
  16. 16. Pricing <ul><li>With 100+ members, that’s only between 30p and £1.50 per member per year ! </li></ul><ul><li>Not bad for access to a very powerful and easy-to-use communication and networking platform </li></ul><ul><ul><li>(that doesn’t require anyone with technical skills to spend time re-inventing the wheel!) </li></ul></ul><ul><li>(up to 50 members (1 admin) is free so we can test it out) </li></ul>£600.00 £50.00 2000 £300.00 £25.00 500 £150.00 £12.50 250 = Annual Price Monthly Price Number of members
  17. 17. Our Proposal – WildApricot <ul><li>+ </li></ul><ul><ul><li>One integrated system for everything </li></ul></ul><ul><ul><li>Very comprehensive searchable members database with rich profiles and custom fields – added value for alumni in terms of networking </li></ul></ul><ul><ul><li>Ability to send e-mails / newsletters to subsets of users based on any search criteria (e.g. city, sector, membership level) </li></ul></ul><ul><ul><li>No technical skills required by anybody </li></ul></ul><ul><li>- </li></ul><ul><ul><li>New system </li></ul></ul><ul><ul><li>Requires small membership fee </li></ul></ul>
  18. 18. Discussion…
  19. 19. Appendices and Background Research
  20. 20. Contender 1: Facebook
  21. 21. Contender 1: Facebook <ul><li>Key group features: </li></ul><ul><ul><li>Members list </li></ul></ul><ul><ul><li>Group messages </li></ul></ul><ul><ul><li>Event invitations and reminders </li></ul></ul><ul><ul><li>Discussion boards </li></ul></ul><ul><li>+ </li></ul><ul><ul><li>Unbeatable for viral marketing of events, attracting new alumni, etc! </li></ul></ul><ul><ul><li>Already have 369+ members on our groups </li></ul></ul><ul><li>- </li></ul><ul><ul><li>Not everyone is on it (or wants to be!) (especially older alumni) </li></ul></ul><ul><ul><li>E-mail list cannot be exported </li></ul></ul>
  22. 22. Contender 2: LinkedIn
  23. 23. Contender 2: LinkedIn <ul><li>Key group features: </li></ul><ul><ul><li>Members list </li></ul></ul><ul><ul><li>Creates loose connection between members (so that fellow members show up in LinkedIn people searches) </li></ul></ul><ul><ul><li>Discussions (very basic) </li></ul></ul><ul><li>+ </li></ul><ul><ul><li>Very popular and good for professional networking </li></ul></ul><ul><ul><li>Very rich user profiles (complete career history, recommendations, etc.) </li></ul></ul><ul><li>- </li></ul><ul><ul><li>Each member needs to be approved </li></ul></ul>
  24. 24. Contender 3: Google Group
  25. 25. Contender 3: Google Group <ul><li>Key group features: </li></ul><ul><ul><li>Fully-featured mailing list </li></ul></ul><ul><ul><li>Members list which can be exported </li></ul></ul><ul><li>+ </li></ul><ul><ul><li>Anyone can send e-mails to the list </li></ul></ul><ul><ul><li>Members list can be exported </li></ul></ul><ul><li>- </li></ul><ul><ul><li>No way to send e-mails to a subset of the list (well, we could set up several different groups and have people join those they are interested in) </li></ul></ul>
  26. 26. Contender 4: Google Site
  27. 27. Contender 4: Google Site <ul><li>Key group features: </li></ul><ul><ul><li>Collaborative web editing (like a wiki, really easy) </li></ul></ul><ul><ul><ul><li>Collaborators can subscribe to site / page updates </li></ul></ul></ul><ul><ul><li>Integration with Google Calendar and Google Docs </li></ul></ul><ul><li>+ </li></ul><ul><ul><li>Very easy and non-technical to edit web pages </li></ul></ul><ul><ul><li>Visible to the world </li></ul></ul><ul><ul><li>Great for a limited size group of editors </li></ul></ul><ul><li>- </li></ul><ul><ul><li>No fully-featured membership database </li></ul></ul><ul><ul><li>Each user needs to be manually added </li></ul></ul><ul><ul><li>Cannot be used to send e-mails / announcements </li></ul></ul><ul><ul><li>No access control / private members section </li></ul></ul>
  28. 28. Proposal 1 – The Combo 6. Professional networking Finding professional contacts, job opportunities, etc. Proposal 1 – The Combo 7. External Web Site Publicising the activities of the association 5. Social networking (Re-)connecting users based on social connections 4. Events Management Calendar of events and activities, sending invites and reminders 3. Newsletter / Announcements From the Association / AIESEC – ideally with ability to send to a subset of users (e.g. London, recent graduates, job-seekers, etc.) 2. Working Group Communications Collaboration, discussion, sharing documents, publicising activities and minutes 1. Membership Database Keeping an up-to-date database of all members
  29. 29. Proposal 1 – The Combo <ul><li>+ </li></ul><ul><ul><li>Uses existing tools that people are familiar and happy with </li></ul></ul><ul><ul><li>Completely free </li></ul></ul><ul><li>- </li></ul><ul><ul><li>Wouldn’t have a comprehensive membership database, just a basic list of names and e-mail addresses </li></ul></ul><ul><ul><li>People might get confused </li></ul></ul>
  30. 30. Proposal 1b – The Combo with basic PHP members database <PHP> <PHP> <PHP> <PHP> 6. Professional networking Finding professional contacts, job opportunities, etc. Proposal 1b – The Combo with PHP 7. External Web Site Publicising the activities of the association 5. Social networking (Re-)connecting users based on social connections 4. Events Management Calendar of events and activities, sending invites and reminders 3. Newsletter / Announcements From the Association / AIESEC – ideally with ability to send to a subset of users (e.g. London, recent graduates, job-seekers, etc.) 2. Working Group Communications Collaboration, discussion, sharing documents, publicising activities and minutes 1. Membership Database Keeping an up-to-date database of all members
  31. 31. Proposal 1b – The Combo with basic PHP members database <ul><li>+ </li></ul><ul><ul><li>Almost free (perhaps £2-3 per month for decent hosting) </li></ul></ul><ul><ul><li>Comprehensive searchable membership database </li></ul></ul><ul><ul><li>Can send e-mails to subsets of members </li></ul></ul><ul><li>- </li></ul><ul><ul><li>Lots of technical work to set this up </li></ul></ul><ul><ul><li>Reinventing the wheel </li></ul></ul><ul><ul><li>Another system for people to sign up to </li></ul></ul><ul><ul><li>People might still get confused by several systems being used </li></ul></ul>
  32. 32. Communication Platforms – A comparison <PHP> 30p - £1.50 < 30p 0p (per member per year) <ul><li>New system </li></ul><ul><li>Cost </li></ul><ul><li>New system </li></ul><ul><li>Lots of technical work </li></ul><ul><li>Reinventing the wheel </li></ul><ul><li>People might get confused </li></ul><ul><li>No comprehensive members database </li></ul><ul><li>People might get confused </li></ul>- <ul><li>One System </li></ul><ul><li>Comprehensive searchable members database </li></ul><ul><li>Can e-mail subsets of users </li></ul><ul><li>No technical skills needed </li></ul><ul><li>Almost free </li></ul><ul><li>Comprehensive searchable members database </li></ul><ul><li>Can e-mail subsets of users </li></ul><ul><li>Existing tools that people are happy using </li></ul><ul><li>Completely free </li></ul>+ Proposal 2 Proposal 1b Proposal 1
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