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The Most Powerful Content Marketing Framework
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The Most Powerful Content Marketing Framework

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Have you ever wondered how great marketers consistently get more views, higher engagement and more sales? It's not magic. No, it's a time tested marketing framework that applies to commercials, …

Have you ever wondered how great marketers consistently get more views, higher engagement and more sales? It's not magic. No, it's a time tested marketing framework that applies to commercials, videos, web pages, images and every other form of content online.

This framework is a general 5-step plans that includes:
- Planning
- Development
- Optimization
- Syndication
- Measurement

Explore how these 5 steps can help improve your organic rankings, help your video go viral, or skyrocket your conversion rate.

Published in: Marketing, Technology, Business

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  • 1. TOP  RANKING  FACTORS  2013
  • 2. TOP  RANKING  FACTORS  2013 “Pages from brands often lack perfect page optimization, but on average they have a lot of very good links and in most cases strong social signals, and rank in top positions.”
  • 3. how do we turn our clients from! THIS
  • 4. into! THIS
  • 5. easy   steps5 in  just
  • 6. Planning! Measurement! Distribution Optimization! 1 2 3 4 5 Development! 5 Point Content Marketing Framework
  • 7. Paid Keyword Data Creates Story Ideas
  • 8. Social Data Creates Story Ideas
  • 9. Content Calendars Organize Ideas
  • 10. the  content? create Who  is  going  to
  • 11. ways  to  get  content  created 3there  are
  • 12. 1. Brand Generated Content
  • 13. 2. User Generated Content
  • 14. 3. Curated Content
  • 15. optimize
  • 16. Optimize for Reach
  • 17. Optimize for Engagement @Nasa uses influencers to create high engagement ! “We try to engage influencers. We tweeted a happy birthday to Star Trek’s Leonard Nimoy, engaged with Tom Hanks reliving the making of the film Apollo 13 and were also engaged and got retweeted by Justin Bieber (who has over 36 million followers).” ! - John Yembrick
 Social Media Manager at NASA
  • 18. Optimize for Topics NOT Keywords ThisUSEDtowork!
  • 19. Google Knows what THINGS are now
  • 20. Google Knows what THINGS are now
  • 21. Google Knows what THINGS are now
  • 22. Google Knows what THINGS are now Google cares less about the words on the page, and cares more about how closely related the concept of the page is to a query
  • 23. Google Knows what THINGS are now To rank well for, [Apple Nutrition] I don’t optimize for the keyphase [Apple Nutrition] but rather for the nutritional attributes of an apple Calories is a nutritional attribute of an apple
  • 24. Google Knows what THINGS are now To rank well for, [luxury cars] I write about attributes of car closely related to luxury Jay Leno is a well known collector of luxury cars. I should write content about Jay Leno.
  • 25. distribute
  • 26. Doesn’t matter if you say you’re an! EXPERT What matter is what ! OTHERSsay
  • 27. expertlook  like  online? What  does  an
  • 28. I have a question
  • 29. voted liked EXPERT ANSWERS GET shared linked  to stumbled commented +1’ed pinned reblogged tweeted retweeted embedded viewed downloadedread recommended tagged digged favorite
  • 30. Find  out  what  questions  are  people  asking? 3 2 1 Get  brand  to  answer  questions Get  answers  in  front  of  people
  • 31. vote like SO THEY CAN shared linked  to stumble comment +1’ed pin reblog tweet retweet embed view download read recommend tag digg favorite
  • 32. SEARCH SOCIAL PR   INFLUENCER   MARKETING Distribute   content  to   followers Feature  content   to  new  users Create  buzz  in   the  media paid  and  organic paid  and  organic paid  and  organic
  • 33. measure
  • 34. We Know What Signals Search Engines Measure
  • 35. We Can Anticipate Future Signals
  • 36. Organic Search Rankings
  • 37. Social Platform Analytics
  • 38. Traffic and Conversions - Webmaster Tools + Analytics
  • 39. Links Analysis - Moz
  • 40. Links Analysis - Moz
  • 41. Case Study
  • 42. Create Chipotle partnered with Moonbot Studios to create a short, Pixlar-like film.
  • 43. Optimize The popularity of the video resulting in rankings for competitive, non-branded keywords.
  • 44. Distribute Hundreds of popular blogs covered the advertisement as if it was breaking news.
  • 45. Distribute Social media enthusiasts curated content from these sites to share on their networks. Chris Brogan is one of the most influential social media users in the world
  • 46. Measure 12M views, 60k likes, 30k shares, 14k comments, 5k subscribers and climbing
  • 47. THANK YOU

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