0
P&G, VW, Audi, Pfizer, Hard Rock Hotel, Revlon, Almay, Jurlique,
Barclays, iHeartRadio, Sony Music, Pep Boys, Morgans Hote...
@nicolehcook
Meet Kate
• Loves cooking
• Getting into photography
• Starting a new food blog
Getting Started
What is SEO?
SearchMetrics 2013: Search Signals
SearchMetrics 2013: Top Signals
MOZ 2013: Ranking Factors
MOZ 2013: Ranking Factors
MOZ 2013: Ranking Factors
Social signals were some of our highest correlated
factors, with Google+ edging out Facebook and...
MOZ 2013: Ranking Factors
Getting Started
How do I get
started?
Blogging Platform Options
Owned by Google Owned by Automatic Owned by You Owned by Yahoo!
Owning the Platform
What plugins do I need?
EasyRecipe PLUS
GetMeCooking
Ziplist
Getting Started
Now what do I do?
23
Planning
Research, ideation and
strategy
Measurement
Listening, tracking and performance
analysis
Development
Content c...
24
Keyword Research https://adwords.google.com
25
Planning
Research, ideation and
strategy
Measurement
Listening, tracking and performance
analysis
Development
Content c...
Content Development Tips
Content Development Tips
28
Planning
Research, ideation and
strategy
Measurement
Listening, tracking and performance
analysis
Development
Content c...
On-Page Optimization
On-Page Optimization
Off-Page Optimization
Getting Started
How do I get more
links?
Building Links
34
Planning
Research, ideation and
strategy
Measurement
Listening, tracking and performance
analysis
Development
Content c...
SEO / Social Cycle
Content is created
Initial shares
Syndicated shares
Content is ranked
Users discover
content through
se...
Content Distribution Tribe
You
Followers
Followers
Fans
Readers
Followers
Fans
Bloggers
Followers
Fans
Content shows in se...
37
Planning
Research, ideation and
strategy
Measurement
Listening, tracking and performance
analysis
Development
Content c...
How do I measure my progress?
How do I measure my progress?
Rankings Traffic Conversions ROI
Measuring Progress
What is ROI?
Return on Investment
(Revenue – Costs)
--------------------------------------
Costs
= ROI
Getting Started
That was GREAT!
Seo food wine_13
Seo food wine_13
Seo food wine_13
Seo food wine_13
Seo food wine_13
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Seo food wine_13

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  • Consulting Job – appetite t for this.NEW ROLE TO DELIVERY – WE DON’T HAVE THEM+ VERY SENIOR+ SOMEONE TO BEST IDEA FORWARD+INCENTIVES ALIGNEDRather than title things earned and owned maybe consider PROGRAMMING and OPTIMIZATIONAnswer’s Questions:+ How to program your content+ Owned: Create amazing experiences - but you create them as “earned and owned” because your programming can get into places that paid can’tUse Case: I would pay for a strategy that gets me strategic content that makes my brand look like Red Bull.Our strategies help you tap the potential of owned and earned channels with clear strategies that guide real time programming and optimization of viral content assets across earned and owned channels.Our strategies ensure the development of a significant body of viral content assets (video, text, image) and distribute it with the proper cadence across a massive distributing networkOur strategies ensure that your brand knows what to create and how to distribute it in real time. you know what to create, create it and push it across a burgeoning distribution networkHow do we ensure that we have a significant volume of vial assets created, manages and monitored across channels/The Opportunity: Could be solid to a brand that doesn’t do anythig or one that does a lot like subways.
  • Transcript of "Seo food wine_13"

    1. 1. P&G, VW, Audi, Pfizer, Hard Rock Hotel, Revlon, Almay, Jurlique, Barclays, iHeartRadio, Sony Music, Pep Boys, Morgans Hotel Group, Kaplan, Prudential, Century21, Novartis, GSK, Microsoft @dancristo
    2. 2. @nicolehcook
    3. 3. Meet Kate • Loves cooking • Getting into photography • Starting a new food blog
    4. 4. Getting Started What is SEO?
    5. 5. SearchMetrics 2013: Search Signals
    6. 6. SearchMetrics 2013: Top Signals
    7. 7. MOZ 2013: Ranking Factors
    8. 8. MOZ 2013: Ranking Factors
    9. 9. MOZ 2013: Ranking Factors Social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter
    10. 10. MOZ 2013: Ranking Factors
    11. 11. Getting Started How do I get started?
    12. 12. Blogging Platform Options Owned by Google Owned by Automatic Owned by You Owned by Yahoo!
    13. 13. Owning the Platform
    14. 14. What plugins do I need?
    15. 15. EasyRecipe PLUS
    16. 16. GetMeCooking
    17. 17. Ziplist
    18. 18. Getting Started Now what do I do?
    19. 19. 23 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
    20. 20. 24 Keyword Research https://adwords.google.com
    21. 21. 25 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
    22. 22. Content Development Tips
    23. 23. Content Development Tips
    24. 24. 28 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
    25. 25. On-Page Optimization
    26. 26. On-Page Optimization
    27. 27. Off-Page Optimization
    28. 28. Getting Started How do I get more links?
    29. 29. Building Links
    30. 30. 34 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
    31. 31. SEO / Social Cycle Content is created Initial shares Syndicated shares Content is ranked Users discover content through search Users like content and follow Becoming Initial sharers Social Search Dynamic
    32. 32. Content Distribution Tribe You Followers Followers Fans Readers Followers Fans Bloggers Followers Fans Content shows in search results Tribe Marketing
    33. 33. 37 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
    34. 34. How do I measure my progress?
    35. 35. How do I measure my progress? Rankings Traffic Conversions ROI
    36. 36. Measuring Progress What is ROI?
    37. 37. Return on Investment (Revenue – Costs) -------------------------------------- Costs = ROI
    38. 38. Getting Started That was GREAT!
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