More than just a mug


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Industry education created and presented by Dan Livengood. All rights reserved.

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More than just a mug

  1. 1. What are Promotional Products? • • • • Product or apparel Imprinted with a logo or brand message To promote business, organization or cause Includes, premiums, awards, business gifts & more
  2. 2. Types of Promotional Products General Apparel Custom/Unique Writing Instruments Sporting Goods/Leisure Products/Travel Accessories T-shirts Calendars with awareness dates, activity stickers, coupons, etc. Drinkware/glassware Computer Products and Accessories Polos and Misc. Corporate Wear Board and Card Games Calendars Housewares/Tools Caps/Headwear Ornamental Desk/Office/Business Accessories Personal/Pocket Purses/Wallets Uniforms and Scrubs Kitting and Packaging Recognition Awards/Jewelry/Clocks and Watches Novelty Items Sportswear and Misc. Athletic Direct Mail (Bulky and flat) Buttons/Badges/Ribbons/ Stickers/Magnets Games/Toys/Playing Cards/Inflatables Scarves and Neckware Large Print , Signs, Banners and Tradeshow Automotive Accessories Food Gifts Blazers and Jackets Much, much more!!!
  3. 3. Supply Chain Manufacturer Supplier Distributor End User
  4. 4. How are Promotional Products Used? • Build Brand Recognition – Owners of ad specialties recall the advertiser 87% of the time* – People who receive a promotional product are 14% more likely to recommend a business to others than those that receive nothing# – 76.2% can recall product, advertiser & message of item received in past 2 years
  5. 5. How are Promotional Products Used? • Motivate – Customers • Continuity programs • Contests – Employees • Incentivize goals • Reinforce mission – Donors • Tiered giving incentives
  6. 6. How are Promotional Products Used? • Educate – Cause Marketing – Awareness – Training – Safety – Health & Wellness
  7. 7. How are Promotional Products Used? • Recognize & Reward – Years of Service – Merit – Incentive-based – Compliance (safety) – Community Service
  8. 8. How are Promotional Products Used? • Integrate into Multiple Marketing Channels – Direct Mail – Traditional media – Social Media – Face-to-face – Events
  9. 9. Why Promotional Products Work • Useful – 69% generally keep the promotional product if they have a use for it** – Usefulness more important than attractiveness or quality of the item
  10. 10. Why Promotional Products Work • Move people to action – Reciprocity – after receiving an item, people feel the need to return the favor – 31% of recipients are more likely to do business with advertisers after receiving a promotional item* – 62% of end-buyers say promotional products are effective in achieving advertising, promotional, and motivational objectives***
  11. 11. Why Promotional Products Work • Sticking Power/long-lasting – Tangible – Average promotional item is kept for 5.8 months* – Of the ones that aren’t kept, 66% are given to someone else* – Mobility of products help increase frequency of touches
  12. 12. Why Promotional Products Work • Flexibility – Reach any target audience or niche effectively – Fit budgets of any size – Relevance with any brand/campaign
  13. 13. Why Promotional Products Work • Impressions – Number of times seen – Passed on (Intentional/unintentional) – Lower cost per impression ($0.006) than TV($0.018), Magazines ($0.018), and Newspaper($0.007)* – 38% feel promotional products serve as a constant reminder of the advertiser**
  14. 14. Why Promotional Products Work • Non-interruptive – 83% of American consumers surveyed like receiving a promotional product with an advertising message** – People choose to keep most promotional products • 91% had at least one promotional product in their kitchen** • 74% had at least one promotional product in their work area**
  15. 15. Make Promotional Product Work for You 1. Identify specific, measurable objectives 2. Develop a central theme and messaging 3. Select a promotional product that’s relevant to nature of business, theme and audience 4. Determine a workable distribution plan (Mail, leave behind, trade show giveaway, etc.) 5. Craft and execute the theme and distribution plan
  16. 16. Case Study Objective: A hearing aid center wanted to reach a senior audience to further promote their revolutionary Concept Hearing Aid. Strategy: Several hundred coffee mugs imprinted with the organization’s logo, locations and phone numbers were donated to local coffee houses where many seniors visited particularly those in close proximity to the testing offices. Results: There was significant ROI measured when many seniors mentioned how they heard about the hearing center; they were reading the mugs while having coffee and the information imprinted on the mug reminded them to get their hearing checked.
  17. 17. For More than Just a Mug * - Research provided by the Advertising Specialty Institute, ©2012, All Rights Reserved. ** - Effectiveness of Promotional Products as an Advertising Medium © 2009 Promotional Products Association International. All rights reserved. *** - Why End Buyers Choose Promotional Products And Other Media © 2009 Promotional Products Association International. All rights reserved. # - 2005 Georgia Southern University