Introduction to Craft Partners, Investment Banking Firm

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Craft Partners, LLC is an investment bank that advises its middle-market clients on mergers and acquisitions, capital raise transactions, and financial restructurings. We take our clients’ financial …

Craft Partners, LLC is an investment bank that advises its middle-market clients on mergers and acquisitions, capital raise transactions, and financial restructurings. We take our clients’ financial and strategic goals seriously, and we work with enthusiasm and determination to produce extraordinary results. At Craft Partners, we believe that no two deals are the same. We tailor our services for each individual client, and provide senior level attention every step of the way.

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  • 1. Investment Banking for the Middle Market 15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842
  • 2. Investment Banking for the Middle Market Mergers & Acquisitions • Capital Raising • Financial Restructurings About Us Craft Partners, LLC is an investment bank that advises its middle-market clients on mergers and acquisitions, capital raise transactions, and financial restructurings. We take our clients’ financial and strategic goals seriously, and we work with enthusiasm and determination to produce extraordinary results. At Craft Partners, we believe that no two deals are the same. We tailor our services for each individual client, and provide senior level attention every step of the way. For more than twenty years, principals of Craft have advised hundreds of companies, in a wide variety of industries, with skill, integrity, and ingenuity, to craft the best possible results for our clients. Put Craft Partners to work for your business. 2
  • 3. Mergers & Acquisitions Mergers & Acquisitions If you’re anticipating selling your company, selecting an M&A advisory firm that offers a wealth of transaction experience and senior level attention can make all the difference. Craft has achieved extraordinary results for hundreds of companies in many industries, over more than two decades. The partners at Craft roll up their sleeves for each and every client, guiding every unique sale process expertly and professionally to completion. See what our clients have to say… Commercial Cleaning Systems "We needed a sophisticated financial advisor who had the ability to maneuver through a complex set of issues that included multiple competing stakeholders. Craft Partners ran a comprehensive process and was able to work through the various challenges and ultimately achieved an extraordinary result for our company. Craft brought all the stakeholders together with integrity and great communication, creating a transaction that worked for everybody. I can’t say enough good things about Craft Partners and would highly recommend them as professional representation for any transaction." Healthy M&A Troy Coker, CEO of Commercial Cleaning Systems 3
  • 4. Mergers & Acquisitions Pioneer Offroad Rentals "We were a fairly experienced group who wanted to grow our company and capitalize on some of our success. Craft was open and forthright in their communications, gave sound guidance when required, and produced a solid confidential information memorandum that brought the right people to the table. We were very happy with whom we were exposed to, as well the final outcome. I would highly would recommend Craft, because they are knowledgeable, reliable, and deliver on their commitments." Harry Hoyer, President, Pioneer Offroad Rentals Recapitalization Midwest Aerials Equipment "I interviewed other investment bankers and was most impressed by Craft Partners’ energy and enthusiasm. Craft told our story in a very compelling way and ran a very effective marketing process. We were very satisfied with the result both from a valuation and structure perspective.“ Healthy M&A Dan Tumminello, Former President and Shareholder, Midwest Aerials Stone Pump & Trench "Our business carried multiple product lines and served different geographies. We needed a financial advisor with the experience and expertise to present our business on a consolidated basis and on a diversified product-by-product and location-by-location basis. Craft marketed our business in a creative, professional, and enthusiastic way that maximized valuation for the shareholders." Healthy M&A Badge Stone, Former President, Stone Pump & Trench 4
  • 5. Mergers & Acquisitions Milwaukee High Reach "Craft was a valued advisor during our sale process. They articulated our value proposition in a credible way to potential buyers and ultimately negotiated an attractive deal with a buyer that shared our culture." Healthy M&A Mark Lancourt, Former President, Milwaukee High Lift, Inc. Madison High Lift, Inc. Independent Aerial Equipment "Craft Partners represented our company very well. They helped tell our story in an honest, convincing way and marketed the business very effectively. We exceeded our expectations. I would recommend them to any business owner interested in a professional sale process." Mike Rand, Former President, Independent Aerial Equipment Healthy M&A All Reach Equipment "Craft articulated a detailed, credible growth strategy that attracted both financial investors and some of the largest players in our industry. They managed what became a very competitive process and we were presented with several compelling options. We were ultimately able to achieve a valuation that far exceeded our expectations. I would highly recommend Craft to any business owner considering exit alternatives or raising growth capital." Healthy M&A Joseph Hill, Former President, All Reach Equipment 5
  • 6. Capital Raising Capital Raising If you are considering raising debt or equity capital, relationships matter. For over 20 years, the principals of Craft have formed and maintained relationships with institutional investors including banks, finance companies, mezzanine debt funds, hedge funds, unitranche investors, and private equity firms. Whether your goal is to refinance existing debt, finance growth or an acquisition, or to provide for partial shareholder liquidity, the principals of Craft will guide you expertly through the process to ensure the lowest cost of capital while maximizing structure and covenant flexibility. See what our clients have to say… Transamerican Auto Parts "Our business model is unique and we needed a sophisticated financial advisor to tell our story and to raise the capital we needed. Craft demonstrated the required skill and experience and their relationships with investors got our deal done." Capital Raising Ken Cleveland, Chairman of the Board of Directors, Transamerican Auto Parts Company 6
  • 7. Capital Raising Schwab Sales "Craft was instrumental in getting our transaction completed. They identified a financial buyer, helped negotiate the transaction, and ran a competitive process to raise the debt capital for the buyer. I have and will continue to recommend Craft to other business owners and financial investors." Robert Schwab, Former President, Schwab Sales Capital Raising Capital Raising Capital Raising Capital Raising Capital Raising 7
  • 8. Financial Restructurings Financial Restructuring If your company is experiencing liquidity issues, it pays to work with a financial advisory firm with the experience and common sense to carefully consider all options. The principals of Craft have decades of experience, advising our clients through the ups and downs of multiple economic cycles. Craft has advised numerous companies with the goal of establishing a more stable capital structure for stakeholders. Our experience includes refinancing existing bank debt, divesting underperforming assets, out-of-court creditor negotiations, and in-court Chapter 11 plans of reorganizations and in-court Section 363 asset sales. See what our clients have to say… Financial Restructuring Closet World "My client required a sophisticated financial advisor with competency in both financial restructuring and raising capital as well as the flexibility to adapt to a very fluid situation. Craft managed the process very effectively in conjunction with the company’s management, communicating with adverse stakeholders in an effective manner yet insuring the integrity of the process while maximizing value. After a successful acquisition of the senior debt involving the majority shareholder, Craft was instrumental in creating a win-win transaction for the new lender, owner operator, and company management. I would recommend Craft for any client in need of goal oriented complex financial advisory services." Chris Reeder, Outside Corporate and Litigation Counsel, Home Organizers and subsidiaries 8
  • 9. Financial Restructurings Distressed M&A Pacific High Reach "I served as bankruptcy counsel to Pacific High Reach, which was a large equipment leasing company, in what was a very contentious chapter 11 bankruptcy case. Craft did an absolutely great job identifying prospective buyers, negotiating the $17.4 million sale price with Sunbelt Rentals, and assisting in the consummation of that sale. I would strongly recommend Craft for any investment banking engagement." Ron Bender, Managing Partner , Levene, Neale, Bender, Yoo & Brill L.L.P Financial Restructuring Financial Restructuring 9
  • 10. Understanding your goals. Achieving results. Craft Partners, LLC is an investment bank that advises its middlemarket clients on mergers and acquisitions, capital raise transactions, and financial restructurings. We take our clients’ financial and strategic goals seriously, and we work with enthusiasm and determination to produce extraordinary results. At Craft Partners, we believe that no two deals are the same. We tailor our services for each individual client, and provide senior level attention every step of the way. Dan Conway is the founder of Craft Partners, LLC. During his career he has advised hundreds of middle-market companies with mergers and acquisitions (both healthy and distressed), leveraged transactions, private placements of debt and/or equity capital, private equity investing, and debt restructurings. Prior to founding Craft Partners, Mr. Conway was a shareholder, managing director, and leading producer at FocalPoint Partners, LLC, a middlemarket investment banking firm with offices in Los Angeles and Chicago. For more than twenty years, principals of Craft have advised hundreds of companies, in a wide variety of industries, with skill, integrity, and ingenuity, to craft the best possible results for our clients. Our experience affords us an extensive network of relationships, contacts, and capital providers. We’re committed to detail-oriented planning, strategizing, and executing successful outcomes for our clients, whether they’re looking to grow their business, sell their company, or looking to restructure debt. Put Craft Partners to work for your business. 10
  • 11. CRAFT PARTNERS, LLC Daniel S. Conway, Managing Partner dconway@craftpartnersllc.com 15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842 11