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Craft partners equipment rental industry expertise

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  • 1. Equipment Rental Industry Credentials & Experience 15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842
  • 2. Selected Equipment Rental Transactions Milwaukee High Reach "Craft was a valued advisor during our sale process. They articulated our value proposition in a credible way to potential buyers and ultimately negotiated an attractive deal with a buyer that shared our culture." Mark Lancourt, Former President, Milwaukee High Lift, Inc. Madison High Lift, Inc. Healthy M&A Pioneer Offroad Rentals "We were a fairly experienced group who wanted to grow our company and capitalize on some of our success. Craft was open and forthright in their communications, gave sound guidance when required, and produced a solid confidential information memorandum that brought the right people to the table. We were very happy with whom we were exposed to, as well the final outcome. I would highly would recommend Craft, because they are knowledgeable, reliable, and deliver on their commitments." Recapitalization Harry Hoyer, President, Pioneer Offroad Rentals 2
  • 3. Selected Equipment Rental Transactions Pacific High Reach "I served as bankruptcy counsel to Pacific High Reach, which was a large equipment leasing company, in what was a very contentious chapter 11 bankruptcy case. Craft did an absolutely great job identifying prospective buyers, negotiating the $17.4 million sale price with Sunbelt Rentals, and assisting in the consummation of that sale. I would strongly recommend Craft for any investment banking engagement." Ron Bender, Managing Partner Levene, Neale, Bender, Yoo & Brill L.L.P. Distressed M&A Midwest Aerials Equipment "I interviewed other investment bankers and was most impressed by Craft Partners’ energy and enthusiasm. Craft told our story in a very compelling way and ran a very effective marketing process. We were very satisfied with the result both from a valuation and structure perspective.“ Dan Tumminello, Former President and Shareholder, Midwest Aerials Healthy M&A 3
  • 4. Selected Equipment Rental Transactions Stone Pump & Trench "Our business carried multiple product lines and served different geographies. We needed a financial advisor with the experience and expertise to present our business on a consolidated basis and on a diversified product-by-product and location-by-location basis. Craft marketed our business in a creative, professional, and enthusiastic way that maximized value for the shareholders." Badge Stone, Former President, Stone Pump & Trench Healthy M&A All Reach Equipment "Craft articulated a detailed, credible growth strategy that attracted both financial investors and some of the largest players in our industry. They managed what became a very competitive process and we were presented with several compelling options. We were ultimately able to achieve a valuation that far exceeded our expectations. I would highly recommend Craft to any business owner considering exit alternatives or raising growth capital." Healthy M&A Joseph Hill, Former President, All Reach Equipment 4
  • 5. Selected Equipment Rental Transactions Schwab Sales "Craft was instrumental in getting our transaction completed. They identified a financial buyer, helped negotiate the transaction, and ran a competitive process to raise the debt capital for the buyer. I have and will continue to recommend Craft to other business owners and financial investors." Robert Schwab, Former President, Schwab Sales Restructuring MAX Equipment Rental Principals of Craft worked with the secured creditors to establish a longer term payment plan to reduce the burdensome debt service requirements on the company. The Reorganization Plan reinstated the secured lenders’ claims but under terms that were much more manageable for the company. The unit holders retained 100% ownership. The Company was able to emerge from bankruptcy with improved cash flows and was ultimately sold to a strategic buyer. Financial Restructuring 5
  • 6. Selected Equipment Rental Transactions Independent Aerial Equipment "Craft Partners represented our company very well. They helped tell our story in an honest, convincing way and marketed the business very effectively. We exceeded our expectations. I would recommend them to any business owner interested in a professional sale process." Mike Rand, Former President, Independent Aerial Equipment Healthy M&A 6
  • 7. About Craft Craft Partners, LLC is an investment bank that advises its middlemarket clients on mergers and acquisitions, capital raise transactions, and financial restructurings. We take our clients’ financial and strategic goals seriously, and we work with enthusiasm and determination to produce extraordinary results. At Craft Partners, we believe that no two deals are the same. We tailor our services for each individual client, and provide senior level attention every step of the way. Dan Conway is the founder of Craft Partners, LLC. During his career he has advised hundreds of middle-market companies with mergers and acquisitions (both healthy and distressed), leveraged transactions, private placements of debt and/or equity capital, private equity investing, and debt restructurings. Prior to founding Craft Partners, Mr. Conway was a shareholder, managing director, and leading producer at FocalPoint Partners, LLC, a middlemarket investment banking firm with offices in Los Angeles and Chicago. For more than twenty years, principals of Craft have advised hundreds of companies, in a wide variety of industries, with skill, integrity, and ingenuity, to craft the best possible results for our clients. Our experience affords us an extensive network of relationships, contacts, and capital providers. We’re committed to detail-oriented planning, strategizing, and executing successful outcomes for our clients, whether they’re looking to grow their business, sell their company, or looking to restructure debt. Put Craft Partners to work for your business. 7
  • 8. Contact Information CRAFT PARTNERS, LLC Daniel S. Conway Managing Partner 15303 Ventura Blvd., Suite 1600 Los Angeles, CA 91403 Direct: 310.919.8842 dconway@craftpartnersllc.com 8