Web 2.0 What is it and what does it mean for Retail banks?

Slide 1: Web 2.0 What is it and what does it mean for Retail banks Marc McNeill

Slide 2: What is it?

Slide 5: Lets start with technology

Slide 6: ::Web as platform Web as platform

Slide 7: ::Web as platform Changing the Web's job

Slide 8: ::Web as platform ..from one-way static documents

Slide 9: ::Web as platform ..to two-way dynamic data

Slide 10: ::Web as platform the website becomes an application

Slide 11: ::Web as platform

Slide 14: ::Web as platform The underlying programming language becomes irrelevant

Slide 15: ::Web as platform ..it's more about scalability and interoperability

Slide 16: ::Web as platform And usage independence

Slide 17: ::Usage independence Sharing your services

Slide 18: ::Usage independence Allowing mashups

Slide 19: ::Usage independence For unseen benefits

Slide 20: ::Usage independence

Slide 22: ::Usage independence Sharing your credentials

Slide 24: ::Usage independence Sharing your services

Slide 25: ::Usage independence Amazon are a book seller software company

Slide 26: ::Usage independence E-Commerce Payments Storage Grid computing Messaging Data (Alexa)

Slide 27: ::Speed to market Speed to market

Slide 28: ::Web as platform The underlying programming language becomes irrelevant

Slide 29: ::Speed to market Light weight programming languages

Slide 30: ::Speed to market Confidence to take unproven ideas to market before they mature

Slide 31: ::Speed to market Perpetual beta

Slide 32: ::Speed to market Testing the proposition in the flesh

Slide 34: New technology enables new strategies

Slide 35: ::Lightweight business models Innovation at speed

Slide 36: ::Lightweight business models To offer new and compelling value propositions

Slide 37: ::Lightweight business models Fail fast Succeed with confidence

Slide 38: ::disruptive innovation Disruptive innovation

Slide 39: ::Lightweight business models Overturning the status quo

Slide 40: ::Lightweight business models Encyclopaedia Wikipedia

Slide 41: ::Lightweight business models MS Office Google docs

Slide 42: ::Lightweight business models Sharepoint Wikis

Slide 43: ::Lightweight business models Siebel Salesforce.com

Slide 44: ::Lightweight business models MS Money Wesabe

Slide 45: ::Lightweight business models Banks peer-to-peer lending

Slide 46: ::Long tail Long tail

Slide 47: ::Long tail Products are typically designed for the lowest common denominator

Slide 48: ::Long tail Because of inefficient channels

Slide 49: ::Long tail Products Limited shelf space Films Limited cinemas Music Limited radio stations Documentaries Limited TV channels Multi media Limited bandwidth

Slide 50: ::Long tail Products Limited shelf space Films Limited cinemas Music Limited radio stations Documentaries Limited TV channels Multi media Limited bandwidth

Slide 51: ::Long tail Products amazon Films VOD Music pandora Documentaries uTube Multi media Broadband

Slide 52: ::Long tail Products amazon The 80-20 rule is wrong

Slide 53: ::Long tail 99% percent of the top 10,000 titles in Amazon will rent or sell at least once a month

Slide 54: ::Long tail Top 20% £ pe r s a le Th e Long Ta il Num b e r of oc c urre nc e s Niche financial needs Flexible Service offerings?

Slide 56: The most visible element of 2.0 is the experience

Slide 57: ::Interaction Interaction

Slide 58: ::Interaction Websites become applications

Slide 62: ::Interaction Richer interactions

Slide 63: ::Interaction

Slide 71: ::community Bringing the user INTO the web

Slide 72: ::community Community

Slide 73: ::community Markets are conversations

Slide 74: ::community Wikipedia delicious Myspace Bebo Geni Facebook Linkdin Twitter Google

Slide 75: ::community

Slide 85: ::community Connecting people

Slide 86: ::content Content

Slide 87: ::content Hierarchical Syndicated Proprietary Shared Talking at Talking with

Slide 94: ::community But…

Slide 95: ::community MODERATION

Slide 97: Let’s return to the technology

Slide 98: What is it?

Slide 99: Ajax/DHTML/widgets making browser into an application GUI

Slide 100: Tags semantics (meaning) attached to stuff

Slide 101: Microformats more semantics - data inside pages

Slide 102: XHTML+CSS separating data from presentation

Slide 103: Web feeds/RSS/Atom Data that updates

Slide 104: JSON Data not documents

Slide 105: APIs/APP/REST machine not human view on the web

Slide 106: OpenID Single sign-on: identity

Slide 107: Mashups Web 2.0 Integration

Slide 108: You may also hear about

Slide 110: Context

Slide 111: Content on the web lacks context

Slide 112: It is human readable not machine processable

Slide 113: Exclusive data

Slide 114: Without context…

Slide 115: Beaches

Slide 116: Thailand

Slide 117: Dive school

Slide 118: With context…

Slide 119: Beaches

Slide 120: Beaches in Thailand

Slide 121: Beaches in Thailand that have dive schools

Slide 122: Beaches in Thailand that have dive schools That have lessons next week

Slide 123: Linkages through metadata

Slide 124: Once data has context, personalisation becomes far more powerful

Slide 125: But…

Slide 126: Requires defined ontologies

Slide 127: Verbose markup

Slide 128: The jury is still out

Slide 129: What does this all mean?

Slide 130: (Time for a change in approach)

Slide 131: Let’s start with a customer

Slide 132: Let’s call the customer Sam Images from http://www.designcomics.org/

Slide 133: Sam had a different experience

Slide 134: He sees his balance where he wants it

Slide 135: He wants to pay a bill. He accesses his account securely, the way he wants to

Slide 136: It’s quick

Slide 137: He can move as much money as he wants easily

Slide 138: Transactions are tagged

Slide 139: By him and the other customers

Slide 140: See what he is spending

Slide 141: Where he is spending

Slide 142: Unusual spending patterns 1 8 7 3 2

Slide 143: Separating savings into different pots

Slide 144: Tools to manage his money

Slide 145: Microsoft money without the hassle!

Slide 146: Unobtrusive cross selling Can we save you money? You’ve bought petrol this month! Did You know with our Platinum account you can get FREE ROAD ASSISTANCE COVER

Slideshare.net (beta)