Driving agility into your customer experience
by marc mcneill, Customer Experience Director at Trader Media Group on Sep 15, 2011
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Presentation given at the Customer Experience Management for Banking and Financial Services conference in London. ...
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
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