Bringing a digital strategy vision / web 2.0 to life

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A fictitious jewelry company want to know what web 2.0 is. What could their digital future be? This presentation tells a story to bring this to life

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Bringing a digital strategy vision / web 2.0 to life

  1. 1. What could web 2.0 mean for Acme Jewellers
  2. 2. Problem
  3. 3. Digital strategy
  4. 4. ?
  5. 5. A NEW web
  6. 6. NEW Opportunities
  7. 7. NEW experiences
  8. 8. transactional Web
  9. 9. transactional Web
  10. 10. interactive Web
  11. 11. Web
  12. 12. 2.0
  13. 13. Let’s start with some concepts
  14. 14. Findability
  15. 15. How will your customers FIND The Acme Jewellers Website?
  16. 16. Let’s start with Search Engine Optimisation
  17. 17. Content
  18. 18. What do customers want to do on the site?
  19. 19. … Find an engagement ring
  20. 20. How about tagging ?
  21. 21. Interactive tools
  22. 22. Blogging
  23. 23. Getting your people
  24. 24. Talking to your customers
  25. 25. Social network
  26. 26. Creating a reason for coming to Acme Jewellery
  27. 27. Building a conversation around your rings
  28. 28. Because an engagement ring is more than a product
  29. 29. It is an experience
  30. 30. A community to share experiences
  31. 31. “ Where did you give yours?”
  32. 32. “ How did you do it?”
  33. 33. “ What does yours look like?”
  34. 34. “ Where did you buy it?”
  35. 35. Customers spread the word about Acme Jewellery Off-line…
  36. 36. … and on-line with social bookmarking
  37. 37. AJAX
  38. 38. It’s a cool new technology
  39. 39. That enables the web to be more interactive
  40. 40. “ I can build my own Acme Jewellry experience”
  41. 41. “ find as you type”
  42. 42. “ Find a ring for me”
  43. 43. Syndication
  44. 44. Sharing content with other sites
  45. 45. Acme Jewellery news
  46. 46. Acme Jewellery widgets
  47. 47. Spreading the word on Acme Jewellery
  48. 48. So what could it look like?
  49. 49. Meet Allen Cartoons from http://www.designcomics.org/
  50. 50. He’s met this special person…
  51. 51. And he’s fallen in love
  52. 52. And he wants to celebrate this
  53. 53. With a special gift
  54. 54. A diamond ring
  55. 55. Allen is clueless
  56. 56. About rings
  57. 57. He starts where every journey starts
  58. 58. Google
  59. 59. He does a search for diamonds
  60. 60. Acme Jewellry comes top of the list
  61. 61. Allen clicks… Click
  62. 62. An engaging homepage Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say
  63. 63. He’s engaged
  64. 64. {well not yet}
  65. 65. Acme Jewellers knows what Allen’s goals are
  66. 66. {Because you’ve researched what people like Allen want from their website}
  67. 67. Allen knows how much he’s got to spend
  68. 68. He doesn’t know much else
  69. 69. There’s a tool on the site…
  70. 70. That helps Allen choose a ring
  71. 71. Refining his results in ‘real time’
  72. 72. Where he lives
  73. 73. Local shops
  74. 74. He likes what he sees
  75. 75. He’s found THE ring
  76. 76. Its in a store nearby
  77. 77. Here!
  78. 78. But is the store any good?
  79. 79. The community have rated it highly
  80. 80. He reserves the ring
  81. 81. But what if it doesn’t fit?
  82. 82. He can measure the ring size
  83. 83. {Like this}
  84. 84. To make sure the ring will fit
  85. 85. A little while later…
  86. 86. He visits the store and picks up the ring
  87. 87. He is delighted…
  88. 88. He hopes she will be too
  89. 89. {he wants to be s ure}
  90. 90. A special gift deserves to be given in a special place
  91. 91. But where?
  92. 92. What does the Acme Jewellers community say?
  93. 93. He can see recommended locations on an interactive map
  94. 94. And read about other peoples experiences
  95. 95. So…
  96. 96. He’s got the ring…
  97. 97. He’s got the location…
  98. 98. And Now…
  99. 99. his special person has got the ring
  100. 100.
  101. 101. Sometime later…
  102. 102. They return to the site Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say
  103. 103. They can see a 3-D image…
  104. 104. That they can share with their friends
  105. 105. And can have as a screen saver on their mobile phones
  106. 106. …But what if they loose the ring?
  107. 107. Acme Jewellers can pass the details of the ring to selected insurance brokers…
  108. 108. Allen can insure the ring in just one click Click
  109. 109. An engaging experience
  110. 110. Engaged
  111. 111.
  112. 112. Meanwhile…
  113. 113. Down the street…
  114. 114. At the store
  115. 115. Information… They’ve got
  116. 116. On what customers are buying… Causeway bay In the last Week customers have bought these rings in 3 1 6 8 2
  117. 117. ..…
  118. 118. These
  119. 119. Are just
  120. 120. initial
  121. 121. initial ideas
  122. 122. Acme Jewellers beta Web 2.0
  123. 123. www.dancingmango.com

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