Senior Honors Thesis, University of Massachusetts-Amherst, May 1996 Japan has been the #2 market for music in the world for a very long time, yet has remained a mystery to much of the industry outside of Asia. This thesis from 1996 is meant as an examination of the marketing factors needed to be taken under consideration when targeting the Japanese music recording market. This thesis predates the emergence of the Internet on the music scene, and in that sense is outdated and can no longer be considered an authoritative analysis of the current market. However it does have value as a comparative analysis in considering how much has changed in the past 18 years since its writing. Introduction Chapter 1 - Evolution of the relationship between Japan and the West Chapter 2 - Product Chapter 3 - Price Chapter 4 - Promotion Chapter 5 - Placement Chapter 6 - Conclusion