Google Tech Talk on Social Recommendation

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    Google Tech Talk on Social Recommendation - Presentation Transcript

    1. Google Tech Talk: Social Recommendations April 10, 2008, 1 p.m. Presented by Dan Carroll of
    2. Introduction
      • Social recommendations, a new lens
      • Hyper-relevant results delivered through hierarchical social relationships
    3. Introduction
      • Information age: access v. experience
      • Design principle: respect for the beauty, complexity, diversity and evolution of the human condition
    4. Overview
      • Recommendations today
      • Benefits and limitations
      • General concepts of social recommendation
      • Why it is important?
      • What are the opportunities?
      • What are the challenges?
      • Current efforts in social recommendation
      • SoMR, the Social Media Recommendation engine
      • Questions
    5. Recommendations today
      • Provide access
      • Play a critical role in our lives
    6. Examples
      • What to read:
      What to hear:
    7. More Examples
      • What to watch:
      What is news:
    8. More Examples
      • Where to Eat:
      Where to work:
    9. More Examples
      • Who to date:
      Who to marry:
    10. What works
      • Current search engines provide examples of successful recommendations based on spidered data and requested information.
    11. What also works
      • Amazon, Netflix and iTunes provide examples of successful recommendations based on the ratings of their users.
    12. Limitations
      • Tyranny of the bored (Bill Goldsmith of Radio Paradise)
      • Leave Brittany Alone on YouTube
    13. Monotony of the masses
    14. The pigeon hole
    15. What’s next
      • Social recommendation assumes
      • Friends and other connections are trusted sources of information.
      • Social relevancy can provide a superior experience.
    16. Why is this important
    17. Why is this important
      • We’re designing future experiences.
    18. Assumptions
      • Access-based recommenders (i.e. search engines) assume you know what you want and you’re willing to take the time to find it.
      • Social recommendations can enhance access-based recommenders or create a completely new experience.
    19. Challenges
      • Privacy
      • Control
      • Relevance v. permanence
    20. Current efforts
      • YouTube
      • Facebook’s friend recommender
      • TrustedOpinion
      • Social Suggester
      • Stumble Upon
      • MyStrands
    21. What’s next
      • Curated experience
      • Socializing the web
    22. Amazon socialized
      • Discovery may indeed be for web 2.0 what search was for web 1.0.
    23. Yelp socialized
    24. YouTube socialized
    25. What’s needed
      • An initiative that ties together the social graph, relationship data from closed social networks and content identifiers.
      • Person to person relationships and person to content relationships could follow users throughout the sites they visit.
      • Contact dan@somr.org
    26. Opportunity
      • Utilization of friend of friend and usage data to make intelligent recommendations based on actions and interactions
      • Recommendation becomes curated experience
    27. SoMR: Social Media Recommendation API
      • Algorithm to generate recommendations by social relevancy
      • Web service for social recommendation
        • Delivers superior content and advertising
        • Creates new social media experiences
    28. Current project
    29. New genre (geo-location)
    30. New social media experiences
    31. SoMR design principles
      • Beauty
      • Complexity
      • Diversity
      • Evolution
      Designers of applications, social networks and content sites need to be focused on social interactions and human-centric responses which respect these human qualities.
    32. SoMR technical design elements
      • Influence as primary metric
      • Dynamic formula
      • Social relationships, activity, implicit and explicit
      • Supplemental not substitutional
      • Build superior media applications
      • Provide lift for advertising networks
      • Add social relevance to existing applications, platforms and sites
      SoMR API allows:
      • Mashed-up applications
      • Cross-platform social intelligence
      • Social relevance within your content site
      What will you build?
      • Build something – [email_address]
      • Optimize Advertising – [email_address]
      • Or just find out more – somr.org
      • Thanks! Dan Carroll [email_address] .org
      Interested? Then,

    + Dan CarrollDan Carroll, 2 years ago

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