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How To Attract Engaged Users Who Have Never Heard Of You
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How To Attract Engaged Users Who Have Never Heard Of You

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A deck I presented at Internet World conference in May 2008.

A deck I presented at Internet World conference in May 2008.

Published in: Business, Technology

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  • Make sure you also read another Dan Cohen SEO presentation, Hands-on SEO delivered the following year at Internet World 2009.

    http://www.slideshare.net/danc0hen/dan-cohen-hands-on-seo-from-internet-world-2009
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  • Transcript

    • 1. Dan Cohen MSN [email_address] | http://dancohen.info How to attract engaged users who have never heard of you
    • 2. How we got here
      • What really IS the Internet
      • How do people use it
      • What are they looking for
      • Who do they trust?
      dan.cohen@microsoft.com | http://dancohen.info
    • 3. Where we’re going
      • Blended search impact
      • Social media and shopping
      • Shared discussion and opinion
      • Semantics, nuance and natural language
      dan.cohen@microsoft.com | http://dancohen.info
    • 4. SEO means usability
      • The crawler is just another user
      • Algorithmic search drives standards
      • Organizing your content and code
      • Looking outside your site
      • What SEO isn’t
      dan.cohen@microsoft.com | http://dancohen.info
    • 5. SEO checklist
      • Keywords and content
      • Reporting and metrics
      • Technical issues on-page and off-page
      • Freshness of content and update frequency
      • Link strategy
      dan.cohen@microsoft.com | http://dancohen.info
    • 6. What are users actually after? dan.cohen@microsoft.com | http://dancohen.info
    • 7. What are users actually after? dan.cohen@microsoft.com | http://dancohen.info
    • 8. What are users actually after?
      • Buying traffic beyond brands.
      • Look to your top converting products or content.
      • Build keyword campaigns that speak to user interests. Think laterally.
      dan.cohen@microsoft.com | http://dancohen.info
    • 9. What are users actually after? dan.cohen@microsoft.com | http://dancohen.info
    • 10. Give users more of what they were after
      • Dynamically populate your landing pages
      • Product databases, content indexes, discussions and comments
      • Allow users to share your content
      dan.cohen@microsoft.com | http://dancohen.info
    • 11. Give users more of what they were after dan.cohen@microsoft.com | http://dancohen.info
    • 12. Say more
      • Trust, audience, content and comment.
      • Stimulate debate and listen to your customers. Become the discussion.
      • The CEO Blog Vs. The Comments Forum.
      • Your website as a resource.
      dan.cohen@microsoft.com | http://dancohen.info
    • 13. Summary
      • Get your site optimized.
      • Know your customer.
      • Become a publisher and broaden your interest base. Share everything you can.
      • Give your customers no excuse to leave and even if they do leave, let them carry your message for you.
      • Build reputation by participating and recommendations will follow.
      dan.cohen@microsoft.com | http://dancohen.info
    • 14. Dan Cohen MSN [email_address] | http://dancohen.info Questions?

    ×