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How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
How To Attract Engaged Users Who Have Never Heard Of You
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How To Attract Engaged Users Who Have Never Heard Of You

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A deck I presented at Internet World conference in May 2008.

A deck I presented at Internet World conference in May 2008.

Published in: Business, Technology
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  • Make sure you also read another Dan Cohen SEO presentation, Hands-on SEO delivered the following year at Internet World 2009.

    http://www.slideshare.net/danc0hen/dan-cohen-hands-on-seo-from-internet-world-2009
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  • Transcript

    • 1. Dan Cohen MSN [email_address] | http://dancohen.info How to attract engaged users who have never heard of you
    • 2. How we got here <ul><li>What really IS the Internet </li></ul><ul><li>How do people use it </li></ul><ul><li>What are they looking for </li></ul><ul><li>Who do they trust? </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 3. Where we’re going <ul><li>Blended search impact </li></ul><ul><li>Social media and shopping </li></ul><ul><li>Shared discussion and opinion </li></ul><ul><li>Semantics, nuance and natural language </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 4. SEO means usability <ul><li>The crawler is just another user </li></ul><ul><li>Algorithmic search drives standards </li></ul><ul><li>Organizing your content and code </li></ul><ul><li>Looking outside your site </li></ul><ul><li>What SEO isn’t </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 5. SEO checklist <ul><li>Keywords and content </li></ul><ul><li>Reporting and metrics </li></ul><ul><li>Technical issues on-page and off-page </li></ul><ul><li>Freshness of content and update frequency </li></ul><ul><li>Link strategy </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 6. What are users actually after? dan.cohen@microsoft.com | http://dancohen.info
    • 7. What are users actually after? dan.cohen@microsoft.com | http://dancohen.info
    • 8. What are users actually after? <ul><li>Buying traffic beyond brands. </li></ul><ul><li>Look to your top converting products or content. </li></ul><ul><li>Build keyword campaigns that speak to user interests. Think laterally. </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 9. What are users actually after? dan.cohen@microsoft.com | http://dancohen.info
    • 10. Give users more of what they were after <ul><li>Dynamically populate your landing pages </li></ul><ul><li>Product databases, content indexes, discussions and comments </li></ul><ul><li>Allow users to share your content </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 11. Give users more of what they were after dan.cohen@microsoft.com | http://dancohen.info
    • 12. Say more <ul><li>Trust, audience, content and comment. </li></ul><ul><li>Stimulate debate and listen to your customers. Become the discussion. </li></ul><ul><li>The CEO Blog Vs. The Comments Forum. </li></ul><ul><li>Your website as a resource. </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 13. Summary <ul><li>Get your site optimized. </li></ul><ul><li>Know your customer. </li></ul><ul><li>Become a publisher and broaden your interest base. Share everything you can. </li></ul><ul><li>Give your customers no excuse to leave and even if they do leave, let them carry your message for you. </li></ul><ul><li>Build reputation by participating and recommendations will follow. </li></ul>dan.cohen@microsoft.com | http://dancohen.info
    • 14. Dan Cohen MSN [email_address] | http://dancohen.info Questions?

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