About In a nutshell: 10 years combined working in digital marketing, public relations and the media.
My mix of media savvy and journalism experience has been vital as I’ve crossed over to the new age of marketing -- which is all about providing resources that solve problems; content that drives traffic, leads and sales; and an experience that builds an online community.
Content is the fabric of the Web. It’s what drives search engine rankings and social media success. It’s the reason brands are seen, shared, and liked online. And more importantly, it is why customers consider buying online and how brands can nourish that potential audience to become loyal, cult-follower...