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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

Distraction, Attention, and Simplicity (Acts As Conference Keynote)

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Distraction, Attention, and Simplicity (Acts As Conference Keynote) Distraction, Attention, and Simplicity (Acts As Conference Keynote) Presentation Transcript

  • Distraction, Attention, and Simplicity Dan Benjamin Evangelist, Rails Machine
  • You are distracted
  • The most successful objects, devices, and applications have simple, obvious functionality
  • Build can-openers
  • If you have to explain your how your software works, you’ve failed
  • Embed and shield users from optional or complicated functionality
  • [Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. -- Steve Jobs
  • Say no
  • Features are addictive
  • Quality not quantity
  • Build something that lasts
  • “A poor man can afford only the very best.”
  • Do as little as possible
  • Question everything you think is a given
  • The iPod won’t sell
  • The iPhone won’t sell
  • Projected: 45 million iPhones sold by end of 2009
  • Function should define and insist on form.
  • The simplest solution isn’t always the best answer, but it is a great starting point
  • If you do things right, no one will be sure you’ve done anything at all.
  • Be invisible
  • Before you start: Stop.
  • The chattering mind
  • Meditation
  • Vipassana (n) A training to cultivate a non-reactive, deeply focused awareness of the present moment, absent of judgement or clinging.
  • Mindfulness
  • Just breathe
  • “Just thoughts”
  • Eliminate the “chatter”
  • Ask the right questions
  • Abandon your assumptions
  • Abraham Wald
  • “If you ask the wrong question, the answer is irrelevant.” -- Garrett Dimon
  • You know too much already
  • Private silos
  • Don’t be your own user
  • Create space
  • Do less
  • Relax