Distraction, Attention,
    and Simplicity
          Dan Benjamin
     Evangelist, Rails Machine
You are distracted
The most successful
  objects, devices, and
applications have simple,
  obvious functionality
Build can-openers
If you have to explain
your how your software
  works, you’ve failed
Embed and shield users
   from optional or
complicated functionality
[Innovation] comes from saying no to 1,000
  things to make sure we don’t get on the
 wrong track or try to do too much. W...
Say no
Features are
 addictive
Quality not quantity
Build something that
        lasts
“A poor man can
afford only the very
       best.”
Do as little as
  possible
Question everything
you think is a given
The iPod won’t sell
The iPhone won’t sell
Projected: 45 million
iPhones sold by end
      of 2009
Function should
define and insist on
       form.
The simplest solution isn’t
 always the best answer,
 but it is a great starting
            point
If you do things right, no
 one will be sure you’ve
   done anything at all.
Be invisible
Before you start:
     Stop.
The chattering mind
Meditation
Vipassana (n)
A training to cultivate a non-reactive,
deeply focused awareness of the present
moment, absent of judgement ...
Mindfulness
Just breathe
“Just thoughts”
Eliminate the
  “chatter”
Ask the right
 questions
Abandon your
 assumptions
Abraham Wald
“If you ask the wrong question,
    the answer is irrelevant.”
                     -- Garrett Dimon
You know too much
      already
Private silos
Don’t be your own
       user
Create space
Do less
Relax
Distraction, Attention, and Simplicity (Acts As Conference Keynote)
Distraction, Attention, and Simplicity (Acts As Conference Keynote)
Distraction, Attention, and Simplicity (Acts As Conference Keynote)
Distraction, Attention, and Simplicity (Acts As Conference Keynote)
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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

  1. Distraction, Attention, and Simplicity Dan Benjamin Evangelist, Rails Machine
  2. You are distracted
  3. The most successful objects, devices, and applications have simple, obvious functionality
  4. Build can-openers
  5. If you have to explain your how your software works, you’ve failed
  6. Embed and shield users from optional or complicated functionality
  7. [Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. -- Steve Jobs
  8. Say no
  9. Features are addictive
  10. Quality not quantity
  11. Build something that lasts
  12. “A poor man can afford only the very best.”
  13. Do as little as possible
  14. Question everything you think is a given
  15. The iPod won’t sell
  16. The iPhone won’t sell
  17. Projected: 45 million iPhones sold by end of 2009
  18. Function should define and insist on form.
  19. The simplest solution isn’t always the best answer, but it is a great starting point
  20. If you do things right, no one will be sure you’ve done anything at all.
  21. Be invisible
  22. Before you start: Stop.
  23. The chattering mind
  24. Meditation
  25. Vipassana (n) A training to cultivate a non-reactive, deeply focused awareness of the present moment, absent of judgement or clinging.
  26. Mindfulness
  27. Just breathe
  28. “Just thoughts”
  29. Eliminate the “chatter”
  30. Ask the right questions
  31. Abandon your assumptions
  32. Abraham Wald
  33. “If you ask the wrong question, the answer is irrelevant.” -- Garrett Dimon
  34. You know too much already
  35. Private silos
  36. Don’t be your own user
  37. Create space
  38. Do less
  39. Relax

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