Presenter: Dana R. Zezzo  ProTowels Etc. Social Media for  Regional Associations 440-344-5933|  [email_address] www.protow...
Are you looking for this? REALLY?
Can Social Media help  your association? <ul><li>Recruit! Retain! Results! </li></ul>
My 6 Key Discussion points  of Social Media <ul><li>Accessibility </li></ul><ul><li>Brand – Regional Association vs Indivi...
<ul><li>Stay in front of members & prospects </li></ul><ul><li>Know your members better </li></ul><ul><ul><li>Identify unk...
Physical Socializing can not be replaced! Social Media only brings the  relationship  to a DEEPER level. TIP – TAG !
Accessibility! Be where your members are! Remember the Cliché:  Success comes from being in the  right place at the right ...
Do you know where your members are today? The Ultimate Rolodex?
EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
Brand Association VS Individual Remember:  Your Social Media “attitude” and “content” will change when you choose to embra...
Add Personality and  Humanness your Association
New Economy = Transparency
<ul><li>POST </li></ul><ul><li>•  Events </li></ul><ul><li>•  Videos  </li></ul><ul><li>•  Discussions  </li></ul><ul><li>...
Content Example TRASA Golf Outing – people love pics!
Content Example
85% of all business is done after the 9 th  touch Social Media to a salesperson is all about:  TOUCHES
BALANCE POSTS & CONTENT
REGIONAL CONTENT IDEAS Post content is very similar to newsletter content . BUT – REALTIME! <ul><li>Post upcoming event in...
REGIONAL CONTENT IDEAS Post content is very similar to newsletter content . BUT – REALTIME! <ul><li>AHA MOMENT – All of th...
Understanding the SM   “Shout Out” <ul><li>Take a genuine interest in your members and their business. </li></ul><ul><li>C...
Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Soci...
<ul><ul><li>Daily Touches  </li></ul></ul>The BIG Question … Social Media  30 – 60 minutes a day! TIP - Important to decid...
TRACKING ROI ROI or ROR?
This will improve your Google ranking If Nothing Else …
What is your Regional SM Strategy? <ul><li>Regional Association Brand? (Consistent) </li></ul><ul><li>Posts? (Message) </l...
Electronic  Marketing How does it all tie together?
TIP - Learn to DRIVE traffic! HYPERLINKS
Spider Web Theory
 
 
<ul><li>Do not over sell </li></ul><ul><li>Understand Post Volume  </li></ul><ul><li>Be relevant & transparent </li></ul><...
Recap – what should I be doing after I leave this workshop? <ul><li>Profiles </li></ul><ul><li>Rolodex </li></ul><ul><li>T...
THANK YOU! Presenter: Dana R. Zezzo  ProTowels Etc. [email_address]
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Social Media for Regional Associations

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This is one of the Social Media presentations I did at the 2011 RAC LDW. Main point was to give Promotional Products Regional Associations a better understand of how they could use Social Media to Retain and Recruit members.

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  • Add regional pics!
  • Add recent trasa golf out pics!
  • Add recent trasa golf out pics!
  • Add hyperlink to the TRASA FB page - LINKS
  • Add hyperlink to the TRASA FB page - LINKS
  • Compliments to the younger generation can be misinterpreted
  • Social Media for Regional Associations

    1. 1. Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Regional Associations 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
    2. 2. Are you looking for this? REALLY?
    3. 3. Can Social Media help your association? <ul><li>Recruit! Retain! Results! </li></ul>
    4. 4. My 6 Key Discussion points of Social Media <ul><li>Accessibility </li></ul><ul><li>Brand – Regional Association vs Individual </li></ul><ul><li>Content </li></ul><ul><li>Time </li></ul><ul><li>Electronic Marketing (Spider Web Theory) </li></ul><ul><li>Tracking ROI </li></ul>
    5. 5. <ul><li>Stay in front of members & prospects </li></ul><ul><li>Know your members better </li></ul><ul><ul><li>Identify unknown connections </li></ul></ul><ul><li>Find new members! </li></ul><ul><li>Create Community </li></ul><ul><li>Branding </li></ul><ul><li>Educate </li></ul><ul><li>Fun </li></ul><ul><ul><li>Benefit From Social Networking </li></ul></ul>
    6. 6. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !
    7. 7. Accessibility! Be where your members are! Remember the Cliché: Success comes from being in the right place at the right time.
    8. 8. Do you know where your members are today? The Ultimate Rolodex?
    9. 9. EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
    10. 10. EVOLUTION OF THE BUSINESS CARD
    11. 11. Brand Association VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR ASSOCIATION!
    12. 12. Add Personality and  Humanness your Association
    13. 13. New Economy = Transparency
    14. 14. <ul><li>POST </li></ul><ul><li>• Events </li></ul><ul><li>• Videos </li></ul><ul><li>• Discussions </li></ul><ul><li>• Photos </li></ul><ul><li>• Blog Articles </li></ul><ul><li>• Press Releases </li></ul>Content
    15. 15. Content Example TRASA Golf Outing – people love pics!
    16. 16. Content Example
    17. 17. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
    18. 18. BALANCE POSTS & CONTENT
    19. 19. REGIONAL CONTENT IDEAS Post content is very similar to newsletter content . BUT – REALTIME! <ul><li>Post upcoming event info with LINKS for registration </li></ul><ul><li>Do Pre-event marketing </li></ul><ul><li>Post recaps of the above with pics and videos </li></ul><ul><li>Spotlight new members as a welcome to the community </li></ul><ul><li>Spotlight dist – to help supplier members connect </li></ul><ul><li>Spotlight suppliers – to help dist members connect </li></ul><ul><li>Spotlight Board Members </li></ul><ul><li>Generate revenue? </li></ul><ul><li>Post education ops – </li></ul><ul><li>hint hint </li></ul><ul><li>Ask Questions/Poll </li></ul><ul><li>Share industry news </li></ul>
    20. 20. REGIONAL CONTENT IDEAS Post content is very similar to newsletter content . BUT – REALTIME! <ul><li>AHA MOMENT – All of the above bullets bring: </li></ul><ul><li>VALUE </li></ul>
    21. 21. Understanding the SM “Shout Out” <ul><li>Take a genuine interest in your members and their business. </li></ul><ul><li>Compliment – understand generational or demographic views! </li></ul><ul><li>Proper use of hyperlinks. </li></ul>
    22. 22. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
    23. 23. <ul><ul><li>Daily Touches </li></ul></ul>The BIG Question … Social Media 30 – 60 minutes a day! TIP - Important to decide WHO in the regional is going to monitor!
    24. 24. TRACKING ROI ROI or ROR?
    25. 25. This will improve your Google ranking If Nothing Else …
    26. 26. What is your Regional SM Strategy? <ul><li>Regional Association Brand? (Consistent) </li></ul><ul><li>Posts? (Message) </li></ul><ul><li>Connections </li></ul><ul><li>Network </li></ul><ul><li>Google analytics </li></ul><ul><li>Goal? </li></ul><ul><ul><li># of fans, followers or friends… </li></ul></ul><ul><ul><li>Comment streams…. </li></ul></ul><ul><ul><li>Traffic or indirect sales… </li></ul></ul>
    27. 27. Electronic Marketing How does it all tie together?
    28. 28. TIP - Learn to DRIVE traffic! HYPERLINKS
    29. 29. Spider Web Theory
    30. 32. <ul><li>Do not over sell </li></ul><ul><li>Understand Post Volume </li></ul><ul><li>Be relevant & transparent </li></ul><ul><li>Live as if your mom is watching </li></ul><ul><li>Remember if you are mixing </li></ul><ul><ul><li>Don’t play games </li></ul></ul><ul><ul><li>Don’t drink and post </li></ul></ul><ul><li>Have fun! </li></ul>Rules To Follow On All Sites
    31. 33. Recap – what should I be doing after I leave this workshop? <ul><li>Profiles </li></ul><ul><li>Rolodex </li></ul><ul><li>Touches </li></ul><ul><li>Building Network </li></ul><ul><li>Post (Balance) </li></ul><ul><li>Watch / Listen </li></ul><ul><li>Join or Create Groups </li></ul><ul><li>Conversations </li></ul><ul><li>Spider Web Theory </li></ul><ul><li>Connecting w/ members </li></ul><ul><li>Practicing Accessibility! </li></ul>
    32. 34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]

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