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Social Media for Regional Associations

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This is one of the Social Media presentations I did at the 2011 RAC LDW. Main point was to give Promotional Products Regional Associations a better understand of how they could use Social Media to …

This is one of the Social Media presentations I did at the 2011 RAC LDW. Main point was to give Promotional Products Regional Associations a better understand of how they could use Social Media to Retain and Recruit members.

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  • Add regional pics!
  • Add recent trasa golf out pics!
  • Add recent trasa golf out pics!
  • Add hyperlink to the TRASA FB page - LINKS
  • Add hyperlink to the TRASA FB page - LINKS
  • Compliments to the younger generation can be misinterpreted
  • Transcript

    • 1. Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Regional Associations 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
    • 2. Are you looking for this? REALLY?
    • 3. Can Social Media help your association?
      • Recruit! Retain! Results!
    • 4. My 6 Key Discussion points of Social Media
      • Accessibility
      • Brand – Regional Association vs Individual
      • Content
      • Time
      • Electronic Marketing (Spider Web Theory)
      • Tracking ROI
    • 5.
      • Stay in front of members & prospects
      • Know your members better
        • Identify unknown connections
      • Find new members!
      • Create Community
      • Branding
      • Educate
      • Fun
        • Benefit From Social Networking
    • 6. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !
    • 7. Accessibility! Be where your members are! Remember the Cliché: Success comes from being in the right place at the right time.
    • 8. Do you know where your members are today? The Ultimate Rolodex?
    • 9. EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
    • 10. EVOLUTION OF THE BUSINESS CARD
    • 11. Brand Association VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR ASSOCIATION!
    • 12. Add Personality and  Humanness your Association
    • 13. New Economy = Transparency
    • 14.
      • POST
      • • Events
      • • Videos
      • • Discussions
      • • Photos
      • • Blog Articles
      • • Press Releases
      Content
    • 15. Content Example TRASA Golf Outing – people love pics!
    • 16. Content Example
    • 17. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
    • 18. BALANCE POSTS & CONTENT
    • 19. REGIONAL CONTENT IDEAS Post content is very similar to newsletter content . BUT – REALTIME!
      • Post upcoming event info with LINKS for registration
      • Do Pre-event marketing
      • Post recaps of the above with pics and videos
      • Spotlight new members as a welcome to the community
      • Spotlight dist – to help supplier members connect
      • Spotlight suppliers – to help dist members connect
      • Spotlight Board Members
      • Generate revenue?
      • Post education ops –
      • hint hint
      • Ask Questions/Poll
      • Share industry news
    • 20. REGIONAL CONTENT IDEAS Post content is very similar to newsletter content . BUT – REALTIME!
      • AHA MOMENT – All of the above bullets bring:
      • VALUE
    • 21. Understanding the SM “Shout Out”
      • Take a genuine interest in your members and their business.
      • Compliment – understand generational or demographic views!
      • Proper use of hyperlinks.
    • 22. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
    • 23.
        • Daily Touches
      The BIG Question … Social Media 30 – 60 minutes a day! TIP - Important to decide WHO in the regional is going to monitor!
    • 24. TRACKING ROI ROI or ROR?
    • 25. This will improve your Google ranking If Nothing Else …
    • 26. What is your Regional SM Strategy?
      • Regional Association Brand? (Consistent)
      • Posts? (Message)
      • Connections
      • Network
      • Google analytics
      • Goal?
        • # of fans, followers or friends…
        • Comment streams….
        • Traffic or indirect sales…
    • 27. Electronic Marketing How does it all tie together?
    • 28. TIP - Learn to DRIVE traffic! HYPERLINKS
    • 29. Spider Web Theory
    • 30.  
    • 31.  
    • 32.
      • Do not over sell
      • Understand Post Volume
      • Be relevant & transparent
      • Live as if your mom is watching
      • Remember if you are mixing
        • Don’t play games
        • Don’t drink and post
      • Have fun!
      Rules To Follow On All Sites
    • 33. Recap – what should I be doing after I leave this workshop?
      • Profiles
      • Rolodex
      • Touches
      • Building Network
      • Post (Balance)
      • Watch / Listen
      • Join or Create Groups
      • Conversations
      • Spider Web Theory
      • Connecting w/ members
      • Practicing Accessibility!
    • 34. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]

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