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social networks
The world is obsessed with Facebook
<ul><li>800M Facebook users worldwide </li></ul><ul><li>3.4M  Facebook users in Israel </li></ul><ul><li>Each Israeli Face...
Facebook
Facebook
Facebook
<ul><li>Sharing your thoughts and ideas in up to 140 characters </li></ul><ul><li>Following – no need to know a twitter us...
<ul><li>Youtube – video sharing platform </li></ul><ul><li>25 % of search queries on the net are for videos </li></ul><ul>...
<ul><li>Flickr – photo sharing platform </li></ul><ul><li>Social network of pictures </li></ul><ul><li>Exposure to a commu...
Linkedin <ul><li>  The world’s largest professional network   </li></ul><ul><li>Used for recruiting employees and head hun...
 
Corona light
Corona light <ul><li>High exposure to users </li></ul><ul><li>Increase in fan base on Facebook pape </li></ul><ul><li>High...
Flowers.com
<ul><li>Virtual flower bouquet for your birthday </li></ul><ul><li>Use of rapid viral effect to create buzz </li></ul><ul>...
Old spice
<ul><li>Old Spice brand communicates with its customers </li></ul><ul><li>Created a fun and entertaining conversation on t...
Best job in the world
Tourism campaign
In the  Switzerland Tourism Facebook contest , you can win a week with full board (excluding drinks) in a Swiss mountain c...
Seitzerland tourism facebook campaign
Tourism Ireland launched irish-themed facebook game
Tourism Ireland launched Irish-themed Facebook game Tourism Ireland is hoping to exploit the phenomenal popularity of soci...
Tourism Ireland launched Irish-themed Facebook game
Tourism Australia and Quiksilver launch Facebook competition
Tourism Australia and Quiksilver launch Facebook competition Tourism Australia and Quiksilver have announced that they hav...
What to include in an effective and formal  embassy page?
Immediate availability Online chat Direct download of visa applications Monitoring – follow-up on user inquiries Effective...
Monitoring can help you: Identify complex issues Create a viral message system Redirect users to Facebook for managing sma...
Monitoring – Constant tune-in on what people are saying about our brand on the net Rapid response  – If it takes you a whi...
Respond to complaints  – Transparency is the most important value on social networks. You need to tell people what’s reall...
Activities which combine big prize winners - such as weekend for 2 at an attractive resort ‫ Incentives and rewards per ac...
The fun theory
 
Michal Schrieber C.E.O Office: 03-6338335/6 Cell: 0508883199 Fax: 03-5250010 [email_address] 12th Bialik st. Tel Aviv 63324
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הרצאת דיפלומטים צעירים (ורסיה 2)

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Transcript of "הרצאת דיפלומטים צעירים (ורסיה 2)"

  1. 1. social networks
  2. 2. The world is obsessed with Facebook
  3. 3. <ul><li>800M Facebook users worldwide </li></ul><ul><li>3.4M Facebook users in Israel </li></ul><ul><li>Each Israeli Facebook user has 200 friends on average </li></ul><ul><li>15M daily pageviews </li></ul><ul><li>Over 700 Billion minutes spent on Facebook per month worldwide </li></ul>Facebook Stats
  4. 4. Facebook
  5. 5. Facebook
  6. 6. Facebook
  7. 7. <ul><li>Sharing your thoughts and ideas in up to 140 characters </li></ul><ul><li>Following – no need to know a twitter user in order to follow him </li></ul><ul><li>Followers – no need to know me personally in order to read my tweets </li></ul><ul><li>Twitter is a cultural phenomenon in the US </li></ul><ul><li>Wide adoption via mobile users </li></ul>Twitter
  8. 8. <ul><li>Youtube – video sharing platform </li></ul><ul><li>25 % of search queries on the net are for videos </li></ul><ul><li>Over 2 Billion views daily </li></ul><ul><li>Each minute, 24 hours long of videos are uploaded on Youtube </li></ul><ul><li>Ranked as #2 search engine on the net </li></ul><ul><li>Ranked as #3 content site on the net </li></ul>Youtube
  9. 9. <ul><li>Flickr – photo sharing platform </li></ul><ul><li>Social network of pictures </li></ul><ul><li>Exposure to a community of new talent of photographers </li></ul><ul><li>Flickr remains leader in this domain, despite rise of competition </li></ul>Flickr
  10. 10. Linkedin <ul><li>  The world’s largest professional network   </li></ul><ul><li>Used for recruiting employees and head hunting </li></ul><ul><li>Form new partnerships and strategic cooperations </li></ul><ul><li>Establish and retain existing connections </li></ul>
  11. 12. Corona light
  12. 13. Corona light <ul><li>High exposure to users </li></ul><ul><li>Increase in fan base on Facebook pape </li></ul><ul><li>Highly viral </li></ul>
  13. 14. Flowers.com
  14. 15. <ul><li>Virtual flower bouquet for your birthday </li></ul><ul><li>Use of rapid viral effect to create buzz </li></ul><ul><li>Promote brands via viral campaigns </li></ul>Flowers.com
  15. 16. Old spice
  16. 17. <ul><li>Old Spice brand communicates with its customers </li></ul><ul><li>Created a fun and entertaining conversation on the net </li></ul><ul><li>Two-way communication in real time – answering questions </li></ul><ul><li>Minimum investment by using common platforms </li></ul><ul><ul><li>Videos, Facebook, Twitter and lots of humor! </li></ul></ul>Old spice
  17. 18. Best job in the world
  18. 19. Tourism campaign
  19. 20. In the  Switzerland Tourism Facebook contest , you can win a week with full board (excluding drinks) in a Swiss mountain cabin with 10 Facebook friends if you provide a written continuation to the clause: “A week in the mountain cabin would do me good because … ” סרטון קידום הקמפיין Seitzerland tourism facebook campaign
  20. 21. Seitzerland tourism facebook campaign
  21. 22. Tourism Ireland launched irish-themed facebook game
  22. 23. Tourism Ireland launched Irish-themed Facebook game Tourism Ireland is hoping to exploit the phenomenal popularity of social networks in the weeks ahead by convincing more than 100,000 people to play an Irish-themed Facebook game which it launched on St Patrick’s Day. The  Ireland Town game  allows Facebook users to create an “idyllic town in Ireland” with the help of a virtual tour guide called Sally. Once they have Irish utopia created, Facebook users can then explore iconic sites and attractions around the country without leaving their couches
  23. 24. Tourism Ireland launched Irish-themed Facebook game
  24. 25. Tourism Australia and Quiksilver launch Facebook competition
  25. 26. Tourism Australia and Quiksilver launch Facebook competition Tourism Australia and Quiksilver have announced that they have launched a Facebook contest, “Surf, Sun and Social Networking in Australia,” that will send one lucky winner to Australia to be the official blogger for the 2012 Quiksilver Pro Gold Coast contestants will have the opportunity to upload their best adventure photo to either  Facebook.com/AustraliaWorkandPlay   or  Facebook.com/Quiksilver  and describe in 100 words or less what they think is the best adventure Down Under
  26. 27. What to include in an effective and formal embassy page?
  27. 28. Immediate availability Online chat Direct download of visa applications Monitoring – follow-up on user inquiries Effective and Courteous Customer Service
  28. 29. Monitoring can help you: Identify complex issues Create a viral message system Redirect users to Facebook for managing smart interactions and communicatrons Brand Management
  29. 30. Monitoring – Constant tune-in on what people are saying about our brand on the net Rapid response – If it takes you a while to get back to users, it will be perceived as if you’re ignoring them or plain unprofessionalism. Things happen fast in social media and you must adapt to it Be active – Don’t wait for a crisis to occur, initiate the discussion beforehand. Embrace and engage with your fans. Take Action
  30. 31. Respond to complaints – Transparency is the most important value on social networks. You need to tell people what’s really going On, otherwise they will assume the situation is even worse. Tackle criticism – be ready for any scenario that could happen. Take Action (cont.)
  31. 32. Activities which combine big prize winners - such as weekend for 2 at an attractive resort ‫ Incentives and rewards per action - reward given to users which uploaded pictures or video clips after visiting a certain country  ‫ Response to current news events from around the world ‫ Youtube channel that gives traveller tips, including a virtual guide that can be viewed via mobile anytime during the trip ‫ Aggregation of travel coupons and offers per country  How can an Embassy page create a buzz here in Israel?
  32. 33. The fun theory
  33. 35. Michal Schrieber C.E.O Office: 03-6338335/6 Cell: 0508883199 Fax: 03-5250010 [email_address] 12th Bialik st. Tel Aviv 63324
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