Wasserman Deck July6

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"How the Growth of the US Hispanic Market Is Affecting Sports Marketing" with Heidi Pellerano, SVP Multicultural of Wasserman Media Group

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Wasserman Deck July6

  1. 1. Versailles Breakfast ClubJuly 6, 2012
  2. 2. "The information and material contained in this document are subject to copyrights ownedby Wasserman Media Group and other individuals or entities. Any reproduction, retransmission,republication, or other use of all or part of this document is expressly prohibited unless prior writtenpermission has been granted by Wasserman or the appropriate copyright owner. All other rightsreserved.All trademarks identified in this document remain property of their respective holders orregistrants, and are used only to directly describe the products and brands that relate or mayrelate to the subject of the document. Their use in the presentation is considered nominative useand in no way indicates any relationship between Wasserman Media Group and the holders ofsaid trademarks."
  3. 3. BackgroundSports Landscape The Sports The Media The Athletes The BrandsKey Takeaways
  4. 4. Source: Censusthenandnow.wordpress.com
  5. 5. Source: Kaiser Family Foundation
  6. 6. Source: AlmaDDB Yellow Paper
  7. 7. The Brands The SportsThe Athletes The Media
  8. 8. TRIVIA QUESTION:What are the top revenue generating leagues around the world?
  9. 9. Top HispanicMarketsFastest GrowingHispanic Markets
  10. 10. MLS
  11. 11. MLB
  12. 12. Trending Sports Paul Rodriguez Jr. Anderson Silva
  13. 13. TRIVIA QUESTION:How many Hispanics tuned in to watch Super Bowl XLVI?
  14. 14. 80706050 Hispanic Growth40 (in millions)302010 0 1989 1994 1996 1998 2000 2002 2004 2010 2015
  15. 15. English-language Rights Spanish-language Rights $600 Average Number$600 of Viewers 2010 World Cup: ABC = 41% increase 3.3M on ABC;$500 Univision = 15% increase 2.4M on Univision $425 Average Number$400 of Viewers $325 2006 World Cup: 2.3M on ABC;$300 2.1M on Univision$200 $125 $100$100 $40 $0 ($ in 2002 & 2006 2010 &2014 2018 & 2022Millions) World Cups World Cups World Cups
  16. 16. TRIVIA QUESTION:How many Hispanic (including International) players currently play in the NBA?
  17. 17. 2000 2010NBA ~1.5% NBA ~7%MLB ~24% MLB ~30% NFL <1% NFL <1% NHL <1% NHL <1%NASCAR 0 NASCAR <1%MLS ~12% MLS ~17%
  18. 18. TRIVIA QUESTION:How much did Toyota spend on sports-related sponsorships in 2011?
  19. 19. 34PERSONAL IMMEDIATE LOYALRECURRING INTERACTIVE EVOLVING
  20. 20. What does this mean for you?

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