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BackgroundSports Landscape The Sports The Media The Athletes The BrandsKey Takeaways
English-language Rights Spanish-language Rights $600 Average Number$600 of Viewers 2010 World Cup: ABC = 41% increase 3.3M on ABC;$500 Univision = 15% increase 2.4M on Univision $425 Average Number$400 of Viewers $325 2006 World Cup: 2.3M on ABC;$300 2.1M on Univision$200 $125 $100$100 $40 $0 ($ in 2002 & 2006 2010 &2014 2018 & 2022Millions) World Cups World Cups World Cups
TRIVIA QUESTION:How many Hispanic (including International) players currently play in the NBA?
2000 2010NBA ~1.5% NBA ~7%MLB ~24% MLB ~30% NFL <1% NFL <1% NHL <1% NHL <1%NASCAR 0 NASCAR <1%MLS ~12% MLS ~17%
TRIVIA QUESTION:How much did Toyota spend on sports-related sponsorships in 2011?