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Low Carbon Future The Rise Of Green Marketing

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Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.

Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.

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  • Vinod Khosla; Keep the faith!

Transcript

  • 1. The Carbon Operations Company
    A Low Carbon Future: The Rise of Green Marketing
  • 2. ClimeCo The Carbon Operations Company
    Full service, turn-key carbon development and advisory firm
    CDM and US expertise
    • Strategy Development
    • 3. Outsourced Operations
    • 4. Integrated Approach
    Managed over 600 emission reduction sites and dozens of industrial gas mitigation projects
    Unique approach combining carbon expertise with engineering, technologies, operations, and finance
  • 5. ClimeCo The Carbon Operations Company
    The Challenge
  • 6. ClimeCo The Carbon Operations Company
    Business As Usual
    By 2025
    • 7.9 Billion people (20% > 2009)
    • 7. 30 Trillion Kwh electricity (59% > 2009)
    • 8. 21 Billion barrels of oil for transport alone (33% > 2009)
    • 9. 85 Billion tons of C02e (54% over 2008)
  • ClimeCo The Carbon Operations Company
    The Carbon Revolution
    Reducing emission’s while maintaining growth implies carbon productivity must increase tenfold (McKinsey)
    This needs to happen three times faster than the
    industrial revolution’s rise of productivity
  • 10. ClimeCo The Carbon Operations Company
    Lowering Carbon Emissions
    The Tax or Trade Debate
    Cap-and-Trade
    Taxes
    Provide certainty
    Ensure predictable increase in
    energy price
    No incentive to reduce emissions
    Difficult to calibrate
    Global harmonization?
    Utilization of tax revenues?
    Provides incentive for a specific environmental outcome
    Ensures lowest-cost emission reduction
    Prices self-adjust
    Balances compliance and policy flexibility
    Linkages can lead to global systems
    Provides opportunities for private sector
  • 11. ClimeCo The Carbon Operations Company
    The Changing Role
    of “Green” in the Enterprise
  • 12. ClimeCo The Carbon Operations Company
    From CSR to the C-Suite
  • 13. ClimeCo The Carbon Operations Company
    • Understand climate change
    • 14. Measure carbon exposure
    • 15. Assess Footprint
    • 16. Company wide
    • 17. At product level
    • 18. Realize impact on Company’s Bankers and Wall Street
    • 19. Create a Carbon Strategy
    • 20. Start Voluntary reporting
    • 21. Competitive dynamics
  • ClimeCo The Carbon Operations Company
    • Understand climate change
    • 22. Measure carbon exposure
    • 23. Assess Footprint
    • 24. Company wide
    • 25. At product level
    • 26. Realize impact on Company’s Bankers and Wall Street
    • 27. Create a Carbon Strategy
    • 28. Start Voluntary reporting
    • 29. Competitive dynamics
    • 30. Issue Corporate carbon commitment
    • 31. Establish ring-fenced budgets
    • 32. Learn how to participate in carbon trading
    • 33. Reduce footprint
    • 34. Involve supply chain
    • 35. Ensure compliance with cap
    • 36. Influence policy development
  • ClimeCo The Carbon Operations Company
    • Understand climate change
    • 37. Measure carbon exposure
    • 38. Assess Footprint
    • 39. Company wide
    • 40. At product level
    • 41. Realize impact on Company’s Bankers and Wall Street
    • 42. Create a Carbon Strategy
    • 43. Start Voluntary reporting
    • 44. Competitive dynamics
    • 45. Issue Corporate carbon commitment
    • 46. Establish ring-fenced budgets
    • 47. Learn how to participate in carbon trading
    • 48. Reduce footprint
    • 49. Involve supply chain
    • 50. Ensure compliance with cap
    • 51. Influence policy development
    • 52. Switch from offsetting to process and technology changes
    • 53. Move to Alternative energies
    • 54. Pursue Game-changing ideas (PBP)
    • 55. Explore Opportunities in low carbon products and services
  • The Carbon Operations Company
    The Carbon Operations Company
    ClimeCo The Carbon Operations Company
    Financial Crunch:
    Crisis or Opportunity?
    $ 4 trillion Dollar opportunity
    EU estimates funding needed at around $220 billion a year
    2009: Lack of liquidity, investor fears
    Kick start from stimulus funds
    Yet, most of the funding will need to come from the private sector
    Energy efficiency already provides highest impact and ROI
    Ewing Bemiss & Co.
  • 56. ClimeCo The Carbon Operations Company
    The “Green Imperative”
    Growing Consumer Awareness
    Environmental Attributes become part of competitive positioning
    Expectations for “green” growth lead companies to:
    • Modify their product portfolio
    • 57. Scrutinize their processes and supply chains
  • ClimeCo The Carbon Operations Company
    (*) Source: Lipincott Mercer, Consumer Brands and Climate Change study
  • 58. ClimeCo The Carbon Operations Company
    Practical Steps
    Be genuine and congruent
    • Avoid backlash from “Green washing”
    • 59. Establish credentials
    • 60. Be aware of FTC guidelines
    • 61. Integrate into business strategy and company culture
    Communicate the benefits
    • Company’s activities
    • 62. So what?
    • 63. Provide opportunities to participate
    • 64. Develop targeted communications for specific segments
    • 65. Awards programs
  • ClimeCo The Carbon Operations Company
    Leveraging Carbon Credits
    Establish the baseline
    Reduce the footprint
    • Energy savings
    • 66. Use high quality offsets from reliable sources to make events, venues and companies “carbon-neutral”
    • 67. Assess, validate, and implement qualifying emission reduction programs which will
    • 68. eliminate the greenhouse gases and
    • 69. Generate addition revenue for improved ROI and faster payback
    Start now, beware of long lead times
  • 70. ClimeCo The Carbon Operations Company
    Making the Low Carbon Future a Reality
    “If you’re not at the table, you’re on the menu”
  • 71. ClimeCo The Carbon Operations Company
    Yuda Saydun
    ClimeCo Corporation
    Tel: 305-299-1188
    ysaydun@climecocorp.com