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Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
Low Carbon Future The Rise Of Green Marketing
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Low Carbon Future The Rise Of Green Marketing

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Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.

Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.

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  • Vinod Khosla; Keep the faith!
  • Transcript

    • 1. The Carbon Operations Company
      A Low Carbon Future: The Rise of Green Marketing
    • 2. ClimeCo The Carbon Operations Company
      Full service, turn-key carbon development and advisory firm
      CDM and US expertise
      • Strategy Development
      • 3. Outsourced Operations
      • 4. Integrated Approach
      Managed over 600 emission reduction sites and dozens of industrial gas mitigation projects
      Unique approach combining carbon expertise with engineering, technologies, operations, and finance
    • 5. ClimeCo The Carbon Operations Company
      The Challenge
    • 6. ClimeCo The Carbon Operations Company
      Business As Usual
      By 2025
      • 7.9 Billion people (20% > 2009)
      • 7. 30 Trillion Kwh electricity (59% > 2009)
      • 8. 21 Billion barrels of oil for transport alone (33% > 2009)
      • 9. 85 Billion tons of C02e (54% over 2008)
    • ClimeCo The Carbon Operations Company
      The Carbon Revolution
      Reducing emission’s while maintaining growth implies carbon productivity must increase tenfold (McKinsey)
      This needs to happen three times faster than the
      industrial revolution’s rise of productivity
    • 10. ClimeCo The Carbon Operations Company
      Lowering Carbon Emissions
      The Tax or Trade Debate
      Cap-and-Trade
      Taxes
      Provide certainty
      Ensure predictable increase in
      energy price
      No incentive to reduce emissions
      Difficult to calibrate
      Global harmonization?
      Utilization of tax revenues?
      Provides incentive for a specific environmental outcome
      Ensures lowest-cost emission reduction
      Prices self-adjust
      Balances compliance and policy flexibility
      Linkages can lead to global systems
      Provides opportunities for private sector
    • 11. ClimeCo The Carbon Operations Company
      The Changing Role
      of “Green” in the Enterprise
    • 12. ClimeCo The Carbon Operations Company
      From CSR to the C-Suite
    • 13. ClimeCo The Carbon Operations Company
      • Understand climate change
      • 14. Measure carbon exposure
      • 15. Assess Footprint
      • 16. Company wide
      • 17. At product level
      • 18. Realize impact on Company’s Bankers and Wall Street
      • 19. Create a Carbon Strategy
      • 20. Start Voluntary reporting
      • 21. Competitive dynamics
    • ClimeCo The Carbon Operations Company
      • Understand climate change
      • 22. Measure carbon exposure
      • 23. Assess Footprint
      • 24. Company wide
      • 25. At product level
      • 26. Realize impact on Company’s Bankers and Wall Street
      • 27. Create a Carbon Strategy
      • 28. Start Voluntary reporting
      • 29. Competitive dynamics
      • 30. Issue Corporate carbon commitment
      • 31. Establish ring-fenced budgets
      • 32. Learn how to participate in carbon trading
      • 33. Reduce footprint
      • 34. Involve supply chain
      • 35. Ensure compliance with cap
      • 36. Influence policy development
    • ClimeCo The Carbon Operations Company
      • Understand climate change
      • 37. Measure carbon exposure
      • 38. Assess Footprint
      • 39. Company wide
      • 40. At product level
      • 41. Realize impact on Company’s Bankers and Wall Street
      • 42. Create a Carbon Strategy
      • 43. Start Voluntary reporting
      • 44. Competitive dynamics
      • 45. Issue Corporate carbon commitment
      • 46. Establish ring-fenced budgets
      • 47. Learn how to participate in carbon trading
      • 48. Reduce footprint
      • 49. Involve supply chain
      • 50. Ensure compliance with cap
      • 51. Influence policy development
      • 52. Switch from offsetting to process and technology changes
      • 53. Move to Alternative energies
      • 54. Pursue Game-changing ideas (PBP)
      • 55. Explore Opportunities in low carbon products and services
    • The Carbon Operations Company
      The Carbon Operations Company
      ClimeCo The Carbon Operations Company
      Financial Crunch:
      Crisis or Opportunity?
      $ 4 trillion Dollar opportunity
      EU estimates funding needed at around $220 billion a year
      2009: Lack of liquidity, investor fears
      Kick start from stimulus funds
      Yet, most of the funding will need to come from the private sector
      Energy efficiency already provides highest impact and ROI
      Ewing Bemiss & Co.
    • 56. ClimeCo The Carbon Operations Company
      The “Green Imperative”
      Growing Consumer Awareness
      Environmental Attributes become part of competitive positioning
      Expectations for “green” growth lead companies to:
      • Modify their product portfolio
      • 57. Scrutinize their processes and supply chains
    • ClimeCo The Carbon Operations Company
      (*) Source: Lipincott Mercer, Consumer Brands and Climate Change study
    • 58. ClimeCo The Carbon Operations Company
      Practical Steps
      Be genuine and congruent
      • Avoid backlash from “Green washing”
      • 59. Establish credentials
      • 60. Be aware of FTC guidelines
      • 61. Integrate into business strategy and company culture
      Communicate the benefits
      • Company’s activities
      • 62. So what?
      • 63. Provide opportunities to participate
      • 64. Develop targeted communications for specific segments
      • 65. Awards programs
    • ClimeCo The Carbon Operations Company
      Leveraging Carbon Credits
      Establish the baseline
      Reduce the footprint
      • Energy savings
      • 66. Use high quality offsets from reliable sources to make events, venues and companies “carbon-neutral”
      • 67. Assess, validate, and implement qualifying emission reduction programs which will
      • 68. eliminate the greenhouse gases and
      • 69. Generate addition revenue for improved ROI and faster payback
      Start now, beware of long lead times
    • 70. ClimeCo The Carbon Operations Company
      Making the Low Carbon Future a Reality
      “If you’re not at the table, you’re on the menu”
    • 71. ClimeCo The Carbon Operations Company
      Yuda Saydun
      ClimeCo Corporation
      Tel: 305-299-1188
      ysaydun@climecocorp.com

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