Low Carbon Future The Rise Of Green Marketing

The Carbon Operations Company
A Low Carbon Future: The Rise of Green Marketing

ClimeCo The Carbon Operations Company
Full service, turn-key carbon development and advisory firm
CDM and US expertise
Strategy Development
Outsourced Operations
Integrated Approach
Managed over 600 emission reduction sites and dozens of industrial gas mitigation projects
Unique approach combining carbon expertise with engineering, technologies, operations, and finance

The Challenge

Business As Usual
By 2025
7.9 Billion people (20% > 2009)
30 Trillion Kwh electricity (59% > 2009)
21 Billion barrels of oil for transport alone (33% > 2009)
85 Billion tons of C02e (54% over 2008)

The Carbon Revolution
Reducing emission’s while maintaining growth implies carbon productivity must increase tenfold (McKinsey)
This needs to happen three times faster than the
industrial revolution’s rise of productivity

Lowering Carbon Emissions
The Tax or Trade Debate
Cap-and-Trade
Taxes
Provide certainty
Ensure predictable increase in
energy price
No incentive to reduce emissions
Difficult to calibrate
Global harmonization?
Utilization of tax revenues?
Provides incentive for a specific environmental outcome
Ensures lowest-cost emission reduction
Prices self-adjust
Balances compliance and policy flexibility
Linkages can lead to global systems
Provides opportunities for private sector

The Changing Role
of “Green” in the Enterprise

From CSR to the C-Suite

Understand climate change
Measure carbon exposure
Assess Footprint
Company wide
At product level
Realize impact on Company’s Bankers and Wall Street
Create a Carbon Strategy
Start Voluntary reporting
Competitive dynamics

Assess Footprint
Company wide
At product level
Issue Corporate carbon commitment
Establish ring-fenced budgets
Learn how to participate in carbon trading
Reduce footprint
Involve supply chain
Ensure compliance with cap
Influence policy development

Assess Footprint
Company wide
At product level
Issue Corporate carbon commitment
Establish ring-fenced budgets
Learn how to participate in carbon trading
Reduce footprint
Involve supply chain
Ensure compliance with cap
Influence policy development
Switch from offsetting to process and technology changes
Move to Alternative energies
Pursue Game-changing ideas (PBP)
Explore Opportunities in low carbon products and services

Financial Crunch:
Crisis or Opportunity?
$ 4 trillion Dollar opportunity
EU estimates funding needed at around $220 billion a year
2009: Lack of liquidity, investor fears
Kick start from stimulus funds
Yet, most of the funding will need to come from the private sector
Energy efficiency already provides highest impact and ROI
Ewing Bemiss & Co.

The “Green Imperative”
Growing Consumer Awareness
Environmental Attributes become part of competitive positioning
Expectations for “green” growth lead companies to:
Modify their product portfolio
Scrutinize their processes and supply chains

(*) Source: Lipincott Mercer, Consumer Brands and Climate Change study

Practical Steps
Be genuine and congruent
Avoid backlash from “Green washing”
Establish credentials
Be aware of FTC guidelines
Integrate into business strategy and company culture
Communicate the benefits
Company’s activities
So what?
Provide opportunities to participate
Develop targeted communications for specific segments
Awards programs

Leveraging Carbon Credits
Establish the baseline
Reduce the footprint
Energy savings
Use high quality offsets from reliable sources to make events, venues and companies “carbon-neutral”
Assess, validate, and implement qualifying emission reduction programs which will
eliminate the greenhouse gases and
Generate addition revenue for improved ROI and faster payback
Start now, beware of long lead times

Making the Low Carbon Future a Reality
“If you’re not at the table, you’re on the menu”

Yuda Saydun
ClimeCo Corporation
Tel: 305-299-1188
ysaydun@climecocorp.com

Low Carbon Future The Rise Of Green Marketing

by Dan Austin on Aug 07, 2009

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