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March 6, 2009
Contents <ul><li>Demographic & Lifestyle Prognostications </li></ul><ul><li>Marketing Megatrends in the US & Globally </li...
Demographic & Lifestyle Prognostications from 2007
2007 Prognostications <ul><li>Dual-Class Mass Consumption </li></ul><ul><li>Personalized per Capita Consumption </li></ul>...
Marketing Megatrends
Megatrends 1)  Online advertising evolution :  progressing from the first 3 eras into search (1/3 cost per order vs. banne...
Megatrends 2)  Google Open Social :  building bridges with a common API for  social  applications across multiple websites...
Megatrends 3)  Handphone :  becoming Swiss-army knife of communication and marketing via NFC (near-field communication) en...
Megatrends 4)  Crowdsourcing :  using your consumers and prospects to design products, enhance value propositions and serv...
Megatrends 5)  Widgetization :  turns your logo into a brand portal in front of your customer at work, home or even the ub...
Megatrends 6)  Out-of-Home (OOH) :  old medium with a major facelift.
Megatrends 7)  Islamic Brands :  the new affluent; Sharia-compliant business; the Burj Dubai as tallest building in the wo...
Pulse of the Advertiser
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
Advertiser Feedback
Advertiser Feedback Are you more likely to use new media technologies in your marketing programs than traditional media du...
Advertiser Feedback Do you see &quot;citizen journalism&quot; such as blogging, and the viral technology online which enab...
Advertiser Feedback Newsrooms across the country are laying off large numbers of people and losing financial viability due...
Advertiser Feedback <ul><li>Commentary from CMOs, agency executives and consultants: </li></ul><ul><ul><li>Technology cann...
21 st  Century Media Challenges
21 st  Century Challenges Much of the media environment has changed in the last 20 years: <ul><li>Changes </li></ul><ul><l...
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2008 Marketing &amp; Media Megatrends030609

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Overview of key mega marketing and media trends for 2007 and 2008

Published in: Business, News & Politics
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Transcript of "2008 Marketing &amp; Media Megatrends030609"

  1. 1. March 6, 2009
  2. 2. Contents <ul><li>Demographic & Lifestyle Prognostications </li></ul><ul><li>Marketing Megatrends in the US & Globally </li></ul><ul><li>Pulse of the Advertiser </li></ul><ul><li>Advertiser Feedback </li></ul><ul><li>21 st Century Media Challenges </li></ul>
  3. 3. Demographic & Lifestyle Prognostications from 2007
  4. 4. 2007 Prognostications <ul><li>Dual-Class Mass Consumption </li></ul><ul><li>Personalized per Capita Consumption </li></ul><ul><li>Role Blurring for Self Sufficiency </li></ul><ul><li>Time-Place Universality </li></ul><ul><li>Dominance of Wants over Needs </li></ul><ul><li>Pluralistic Special Markets </li></ul><ul><li>One-Stop Hassle-Free Shopping </li></ul>
  5. 5. Marketing Megatrends
  6. 6. Megatrends 1) Online advertising evolution : progressing from the first 3 eras into search (1/3 cost per order vs. banners) and social. +
  7. 7. Megatrends 2) Google Open Social : building bridges with a common API for social applications across multiple websites. # 4
  8. 8. Megatrends 3) Handphone : becoming Swiss-army knife of communication and marketing via NFC (near-field communication) enabling geometric expansion of communication and commerce. # 1
  9. 9. Megatrends 4) Crowdsourcing : using your consumers and prospects to design products, enhance value propositions and service suggestions. How the power of the crowd is driving the future of business.
  10. 10. Megatrends 5) Widgetization : turns your logo into a brand portal in front of your customer at work, home or even the ubiquitous handphone.
  11. 11. Megatrends 6) Out-of-Home (OOH) : old medium with a major facelift.
  12. 12. Megatrends 7) Islamic Brands : the new affluent; Sharia-compliant business; the Burj Dubai as tallest building in the world.
  13. 13. Pulse of the Advertiser
  14. 14. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  15. 15. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  16. 16. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  17. 17. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  18. 18. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  19. 19. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  20. 20. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  21. 21. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  22. 22. Pulse of the Advertiser Source: Bridge Global Strategies New Media Survey
  23. 23. Advertiser Feedback
  24. 24. Advertiser Feedback Are you more likely to use new media technologies in your marketing programs than traditional media during the next five years?
  25. 25. Advertiser Feedback Do you see &quot;citizen journalism&quot; such as blogging, and the viral technology online which enables people to share opinions easily and quickly with many others, to be:
  26. 26. Advertiser Feedback Newsrooms across the country are laying off large numbers of people and losing financial viability due to their failure to find profitable new business models online. This is:
  27. 27. Advertiser Feedback <ul><li>Commentary from CMOs, agency executives and consultants: </li></ul><ul><ul><li>Technology cannot replace human intelligence, insight and analysis. I am not keen at all on untrained people bringing me my news. </li></ul></ul><ul><ul><li>Journalists are here to stay. They are important to our social & comm fabric. Finding new business models is key to sustainability of print. </li></ul></ul><ul><ul><li>We don't use these communication channels now, but may experiment with buzz marketing approaches for a research project later this year. </li></ul></ul><ul><ul><li>Could it all be &quot;fad&quot; that will fade when its &quot;uniqueness&quot; has worn off? </li></ul></ul><ul><ul><li>There will probably be new technologies in 5 years we can't dream of now. </li></ul></ul><ul><ul><li>My firm works in the B2B space. At this time, we've seen very little evidence that Blogging is a successful marketing tool. </li></ul></ul>
  28. 28. 21 st Century Media Challenges
  29. 29. 21 st Century Challenges Much of the media environment has changed in the last 20 years: <ul><li>Changes </li></ul><ul><li>Marketplace diversity </li></ul><ul><li>Fragmented media </li></ul><ul><li>Form factor explosion </li></ul><ul><li>Information </li></ul><ul><li>ROI </li></ul><ul><li>Message Overload </li></ul><ul><li>Impact on Media </li></ul><ul><li>Less monopolies; many players </li></ul><ul><li>Segmentation </li></ul><ul><li>24/7 anywhere & anyplace </li></ul><ul><li>Tracking & MIS </li></ul><ul><li>Media optimization </li></ul><ul><li>Pressure on creativity: </li></ul><ul><ul><ul><li>ad </li></ul></ul></ul><ul><ul><ul><li>medium </li></ul></ul></ul>
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