FashionPlaytes Market Research
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FashionPlaytes Market Research

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Overview of market research capabilities from FashionPlaytes, Inc. Tween girls panel, moms panel and gamified research.

Overview of market research capabilities from FashionPlaytes, Inc. Tween girls panel, moms panel and gamified research.

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FashionPlaytes Market Research FashionPlaytes Market Research Presentation Transcript

  • FashionPlaytes, Inc. Market Research Capabilities Confidential © 2013
  • Agenda Ø  About FashionPlaytes Ø  Tweens Ø  Mobile Ø  Gamified Data Collection Ø  Moms Ø  Teens Confidential © 2013
  • What is FashionPlaytes? FashionPlaytes is the creator of FPgirl.com, the online fashion & style experience where girls are designers and set the trends. Focused on the next generation of consumers, FP merges content, commerce & community. Girls create cool custom clothing, crowd-source designs & share insights about what it’s like to be a girl in today’s world. FP has over 1,000,000 designers with an incredibly active & engaged tween community on our parent-approved, COPPA-compliant site. They love sharing their opinions and want their voices to be heard. Confidential © 2013 *Adweek, June 2012, “The Tween Machine”
  • Dean Wiltse Chairman & CEO Confidential © 2013 Sarah McIlroy Founder Dana Stanley VP of Research
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  • FPgirl is the Ultimate Tween Experience Content, Commerce, Community Confidential © 2013
  • Rich Experience Moderated Community Interaction & Frequently Refreshed Content Confidential © 2013
  • Covering All Things Girl Our Girls Love to Talk About Everything Relevant to Them Confidential © 2013
  • We Ask: They Answer What Questions Would You Like to Ask? Confidential © 2013
  • Club Z is an unprecedented online community where we can communicate with tween girls directly. COPPA-compliant. Verifiable parental consent. Birth date. Home address. Club Z is a subset of our larger FPgirl community. Research interactions can be on any topic, not just fashion. Highly responsive, response rates in the ‘40s. Confidential © 2013 10
  • Verifiable Parental Consent Parents have given permission for us to contact their girls directly. We have earned their trust, and they have given verifiable permission in one of four ways: credit card, driver’s license, SSN or printed form. Confidential © 2013 11
  • Rewards Relevant Incentives Confidential © 2013
  • Community Size 12000 10000 10166 8000 6000 4000 2000 0 10/30/13 Confidential © 2013
  • Age 1800 1600 1400 1200 1000 800 600 400 200 0 1605 1631 1581 1347 1109 702 469 310 143 119 6 Confidential © 2013 7 8 9 10 11 12 13 14 15 66 36 16 17
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  • Mobile Application Confidential © 2013
  • Mobile Integrations Mobile surveys, mobile qualtative, mobile ethnography, mobile panels, robust question types Integrated rewards across website and mobile application, across research and non-research activities. Confidential © 2013
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  • Gamified Data Collection Confidential © 2013
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  • FPmom Gives Moms the Chance to Share Their Voice Launched to Our List of Hundreds of Thousands of Moms of FPgirls. USA Must have at least 1 child ages 0 to 17 living in the household. Response rates in the ‘30s. Profiling: Age, Marital Status, Number of Kids, Age and Gender of Kids, Pregnancy, Zip Code, Employment Status, Technology Devices Owned, Social Media Usage, Cable/Satellite TV, Products Bought Online Confidential © 2013 29
  • Community Size 14,000 12,701 12,000 10,000 8,000 6,000 4,000 2,000 0 10/30/13 Confidential © 2013
  • Please enter the gender and age of each child under 18 living in your household. 4500 4071 4000 3500 3000 2500 2000 2074 1654 1541 girls 0-5 boys 0-5 1500 1408 1411 1000 500 0 Confidential © 2013 girls 6-12 boys 6-12 girls 13-17 boys 13-17
  • Teens We have thousands of teens who “age out” from our site but continue to visit us. We intend to build more traffic among teens, will require major campaign because they are a very different population. Currently estimated mid-2014. Timeline and path for development will depend on client interest. Confidential © 2013 32
  • How We Could Help “FunBox” In-Home Usage Test Mobile ethnography among kids Mobile diary study of kids Mobile qualitative with kids Mobile survey of kids Gamified experience for kids Online survey of kids or moms Online qualitative of moms or kids •  Syndicated study of kids or moms •  Custom panel •  •  •  •  •  •  •  •  Confidential © 2013 33
  • Thank You! Confidential © 2013 Dana Stanley Vice President of Research 207-939-2259 dstanley@fashionplaytes.com