Dana Lookadoo spoke to Heather Lloyd-Martin's SEO Copywriting Certification class to explain how to optimize sharing social content and increase audience engagement. Topics covered included the latest trends in social media, what's being shared, and how the search engines are interpreting this information to influence ranking. The use of Open Graph protocol was explained, including use of WordPress SEO to help create those tags. Other best practices addressed how to optimize sharing of content on Facebook and Google+ as well as making tweet retweetable on Twitter. Resources included access to download a spreadsheet to help plan out each post and ideas for going viral.