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HP Experts Develop Analysis and Implications From Today's Converged Cloud News at HP Discover
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HP Experts Develop Analysis and Implications From Today's Converged Cloud News at HP Discover



Transcript of a BriefingsDirect podcast on HP's cloud initiatives and strategy announced at HP Discover 2013 in Las Vegas.

Transcript of a BriefingsDirect podcast on HP's cloud initiatives and strategy announced at HP Discover 2013 in Las Vegas.



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    HP Experts Develop Analysis and Implications From Today's Converged Cloud News at HP Discover HP Experts Develop Analysis and Implications From Today's Converged Cloud News at HP Discover Document Transcript

    • HP Experts Develop Analysis and Implications FromTodays Converged Cloud News at HP DiscoverTranscript of a BriefingsDirect podcast on HPs cloud initiatives and strategy announced at HPDiscover 2013 in Las Vegas.Listen to the podcast. Find it on iTunes. Sponsor: HPDana Gardner: Hello, and welcome to the next edition of the HP Discover PerformancePodcast Series. Im Dana Gardner, Principal Analyst at Interarbor Solutions,your moderator for this ongoing discussion of IT innovation and how it’smaking an impact on people’s lives.Once again, were focusing on how IT leaders are improving their servicesperformance to deliver better experiences and payoffs for businesses and endusers alike, and this time were coming to you directly from the HP Discover2013 Conference in Las Vegas. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]We are here the week of June 10 and we are now joined by our co-host, Chief Evangelist at HPSoftware, Paul Muller. Welcome, Paul.Paul Muller: Dana, its good to be speaking to you again so soon after the conference.Gardner: Yes. Theres no hotter topic and nothing more top of mind these days than cloudcomputing. Not surprisingly, HP has made that a major focus here at Discover. Theres an awfullot of news going on, and we are going to try to put some context around that.In doing so, were joined now by two additional HP executives to explore the implications andbusiness value from the Converged Cloud news and the strategy around cloud here at Discover.Please join me now in welcoming Christian Verstraete. He is the Chief Technologist for CloudSolutions at HP. Welcome, Christian.Christian Verstraete: Thank you, Dana.Gardner: Were also here with Tom Norton. He is the Vice President for Big Data TechnologyServices at HP. Welcome, Tom.Tom Norton: Hello, Dana.Gardner: Christian, lets start with you. I guess were a little bit surprised by how fast cloud haschanged the landscape in IT. Its a very disruptive force. Companies and governments clearly seebenefits, but we seem to be rushing, in some ways, into something that isn’t fully understood. It
    • seems that HP is trying to bring some clarity to this. Its focusing on openness and hybrid as twovery important pillars.Tell us a little bit about the state of the market before we get into HP’s response to it.Two extremesVerstraete: Whats happening in the market today, is that on one end, you have startups thatare rushing to the cloud very quickly, that use cloud and dont use anything else,because they dont want to spend a penny on building up an IT department.On the other extreme, you have very large corporations that look at all the thingsthat are unknown around cloud and are sticking their toe in the water.And you have everything possible and every possible scenario in the middle.Thats where things are getting interesting. You have forward-looking CIOs whoare embracing clouds, and understand how cloud can help them add value to the business and, assuch, are an important part of the business.You have other CIOs who are very reluctant and that prefer to stay managing the traditional boat,if I can put it that way, in keeping and providing that support to our customers. Its a interestingmarket right now.Gardner: Paul Muller, it seems a difficult task, when youre trying to bring to a very disparatemarket, with lots of variables, as Christian just described, services that fit. We cant have one sizefits all here. Whats the state of the response to such a market?Muller: Youve hit the nail on the head, Dana. The challenge that both vendors and consumershave is it isn’t one size fits all. When you find yourself in that situation, you onlyhave two responses available to you.If youre a one-trick pony, if you have only got one technology, one approach,then its one size fits all. Henry Ford, one of your fellow countrymen, once saidthat you can have the car in any color you want, so long as it’s black.Its a great idea in terms of simplifying what your choices are, but it doesnt helpyou if youre an enterprise thats struggling to deal with complexity and heterogeneity.We believe that there are three absolutely critical priorities that anyone looking into cloud shouldhave. The first is confidence. Confidence, because you are moving typically mission-criticalservices in it. Even if its develop and test, youre counting on this to work.The second is consistency. There is absolutely nothing to be gained by having a cheap cloudservice, on one hand, and then having to retrain people in order to use that, because its
    • completely different from your internal systems. Its just moving costs around. So consistency isabsolutely critical.Giving users choiceThe third piece we talk about all the time, choice. You should have your choice of operatingsystem, database, and application development environment, whether its Java or .NET, youshouldn’t have to compromise when youre looking at cloud technology. So its those three things-- confidence, consistency, and choice.Gardner: Tom Norton, seeing that this field is very diverse in terms of the needs andrequirements, it seems like a perfect fit for lots of consulting, professional, and support services,but we dont often hear about them in conjunction with cloud. Tell us a little bit about why themarket is ripe for much more emphasis on the services portion here?Norton: As Paul just mentioned, when you think about any service that you want to deliver tothe business or you want to deliver to your customers, that concept ofconsistency is important. As you start to take advantage of the varying servicesthat are available through the cloud, or that you want to present to the cloud, thevarying presentation formats, the varying architectures are an issue for whetheryoure a startup or in the enterprise.From a consulting perspective, you need to have a strategy and understand thechallenges and complexities of that hybrid type of delivery or that hybridconsumption, and establish some type of design for how thats going to be usedand presented. So consulting becomes very important the more you start to consume or presentcloud-based type services.When you start thinking of that design and that whole approach from balancing across thenetwork, to balancing the infrastructure component pieces, you need to have some kind ofconsistent support structure. One of the most expensive parts of this is going to be how yousupport those different environments, so that if you have an issue, youre not doing component-based support anymore. You need a holistic-based cloud support.Ranging from the strategy piece and design, all the way through the support structures, itsimportant to get ahead of that and make it part of your planning process and part of your overallIT business plan, if youre going to take the best benefit you can get from the cloud, both from aconsumption and a presentation perspective.Muller: Dana, to emphasize what Tom just talked about, I was in South Africa a couple of weeksago and we had a CIO roundtable, where we were discussing the future of IT service delivery.This is a country that represents every spectrum, from the very poorest in the world to some ofthe very richest. What was fascinating was that there was a mature telecom provider there who
    • had no interest in looking at the cloud whatsoever. We had a mid-tier bank that was activelyusing both types of services. And we had the leading manufacturer of packaging goods in SouthAfrica who has moved everything to the cloud.What all of the CIOs had in common was that they said that its not just a technology decisionthat you need guidance on. Its structuring contracts and understanding how to deal withtermination of service -- what happens to the intellectual property (IP) you have in the cloud.Thats where having advice from seasoned experts can help you avoid some of the pitfalls ofcloud adoption.Service deliveryVerstraete: Paul, if youll allow me to jump in here for one minute, there is one additionalthing that is absolutely critical. How do I, as a CIO, organize and transform my organization, sothat it becomes a service-delivery organization?Most IT departments are still in that mood and mentality of deliveringinfrastructure. Thats no longer what theyre expected to do. Theyre expected todeliver services, which is very different. They need to organize themselvesdifferently for doing that. Most CIOs dont know where to take that. Being able towork with them, make them understand what this means. How they could go after that is alsocritical and complements everything that you just said.Gardner: Christian, here at Discover, were hearing an awful lot of detail about a variety ofannouncements. I encourage our listeners and readers to find out more about those details bysearching on HP Converged Cloud or HP Discover 2013. But lets look at a couple of these majoraspects of the announcements and then delve into how they come together, perhaps forming awhole greater than the sum of the parts.The first part, Christian, is this real emphasis on OpenStack and the Cloud OS. So give us aquick overview of where HP is going with OpenStack and Cloud OS and how that relates tosome of the requirements that weve just discussed?Verstraete: Paul spoke a minute ago about these three Cs -- confidence, consistency, and choice.In consistency, what we want to do across the different clouds that we offer -- private cloud, themanaged cloud, and the public cloud -- is a capability to be able to port workloads very quicklyto build some consistency around them.Cloud OS is all about that. It’s about building a consistent infrastructure environment orinfrastructure management environment to do that. And thats where we are using OpenStack.So what is cloud OS? Cloud OS is nothing more than HP’s internal OpenStack distribution, witha set of additional functionalities on top of it, to provide a second-to-none infrastructure-as-a-
    • service (IaaS) delivery that can then be used for our private cloud, our managed cloud, and isalready used for our public cloud.That’s the first thing that we announced. We are building on top of that. It’s an evolution of whatwe started about a year-and-a-half ago with Converged Cloud. So we just keep moving andworking around with that.We also announced that we not only support Cloud OS in our traditional blade environment andour x86 servers, but also on the newly announced HP Moonshot servers. That combination maybecome interesting when we start talking about the "internet of things" and a number of otherthings in that particular area. It will also provide our customers with the capability to test andplay with Cloud OS through a sandbox. So theres a lot of emphasis on that.Gardner: It also seems that you are expanding your support of different virtual machines (VMs),so heterogeneity is supported. As Paul Muller pointed out, its supporting all the variousframeworks. Is there something fundamentally different about the way HP is going about thiscloud support with that emphasis on openness vis-à-vis some of the other approaches?One-trick ponyVerstraete: Many of the other players, many of our competitors, have what Paul mentionedearlier, a one-trick pony. Theyre either in the public space or the private space, but with onehypervisor. Where were starting from, and that’s the essence of Converged Cloud, is to say that acompany going to cloud is not one size fits all. Theyre going to need a combination of differenttypes of clouds to provide, on one hand, the agility that they need and, on the other hand, theprice point that theyre looking for.Theyll put some stuff in their private cloud and theyll put some other stuff in the public cloud.Theyll probably consume software-as-a-service (SaaS) services from others. Theyll probablyput some things into a managed cloud. It’s going to be a combination of those, and theyre goingto have to handle and live with that combination.The question is how to make that easy and how to allow them to access all of that through onepane of glass, because you don’t want to give that complexity to the end users. That’s exactlywhere Cloud OS is starting to play. Cloud OS is the foundation for us to do that.Gardner: Paul Muller, so much of the discussion nowadays about cloud seems to be about whatkind of cloud you might build with perhaps not as much emphasis on what you do with it andhow you would manage it after you have set it up.So we have some announcements here, the Cloud Services for Enterprise application and the HPMobile Enterprise’s Cloud solution. Maybe you can add some more understanding of whythinking about what you will do with your cloud is just as important as what youre going to doin terms of platform support and infrastructure types.
    • Muller: You have me on my favorite topic here. I think it was Bill Clinton who said, “It’s theeconomy, stupid.” Is that right, Dana?Gardner: I believe that’s what he said, yes.Muller: In my case, when I think about the cloud, I like to say, "It’s the app, stupid." Weve spenttoo much time thinking about cloud as an infrastructural component. It’s been an infrastructure-for-infrastructure’s-sake discussion that weve been having for the last three to five years. Wewere able to do that is because it was the developers who were utilizing that underlyinginfrastructure, instead of API.Now, five years down the track, the emphasis has to shift away from raw IaaS to what you dowith that infrastructure, and there it’s about making sure that you can deliver an application.We have focused on ensuring that the cloud infrastructure, the workloads, the automation, thecompliance tools, everything around that, are focused on optimizing the application experience.And we started a while back with our Cloud Maps originally. These were automated bestpractices for deployment and monitoring.Weve added capabilities now in our public and private clouds for things like SAP, Oracle, andother application workloads to make sure that -- especially if youre an enterprise -- youre notspending a bunch of time learning or relearning the mistakes and best practices of others. Youcan come to HP and get a cloud that is optimized for the application youre looking for.Application transformationGardner: Tom Norton, while were on the topic of applications, application transformation isthe bedrock of what were talking about. In order to take advantage of these cloud models -- inorder to do it in a safe, secure, and non-disruptive way -- we need to be thinking about the bigpicture around application transformation.So there is Converged Cloud Professional Services Suite and an emphasis on ApplicationTransformation Services. Tell us a bit more about how that fits into this bigger picture of an openand inclusive cloud approach.Norton: As Paul just mentioned, when you think of a value that businesses are trying to drive, orthe service that they are trying to get, it could be based on current applications that are notfunctional in that type of presentation format.For organizations truly to transform themselves as an IT organization and be able to present theirservice, which in many cases is an application, that app may be something presented internally tobusiness units because the business units are getting some value, or even externally to a customeror to a customer’s application.
    • Those apps are designed, in many cases, in either a more mainframe-based environment or alsoin the distributed environment. When you start thinking of presenting it as a service, there areother considerations that need to take effect.You start looking at how that application performs in terms of more virtualized and automatedenvironments. You also think about how you can manage that application from a serviceperspective. How do you monitor the application? How is it metered in terms of thepresentation? How is that application presented within a service portfolio or a service catalog?How do you then manage and monitor the application for service operations? The user demandsan end user experience for meeting a certain service level.When you think of modernizing applications to a cloud-based presentation, there are multiplelayers that have to be considered to even address the applications. When you think about theapplication piece and the work that needs to be done, you also have to think about themanagement component pieces of it.That’s why youll hear of services around, say, cloud design services that will enable us to take alook at that service portfolio, look at the service catalog, and understand the applicationpresentations and how you can ensure quality delivery and ensure that youre meeting thoseservice levels, so that business can continue to take advantage of what that application providesto them.So from an application perspective, you have both the cloud design piece that’s referred to that,but, at the same time, you have to address the complexities of the application.Verstraete: Tom, allow me to add one point. You talked about the application, but the next pointassociated with that is, on what device am I going to consume that application? Increasingly,were seeing bring your own device (BYOD), and it’s not just PCs, but also tablets, phones, andall of the other things.Managing devicesWe have to have the capability to manage those devices and make sure that we have theappropriate security levels and that theyre compliant, so that I can run my enterprise applicationson those devices without any trouble. That complements all of this.Dana, to go back to a question that you had earlier, this is where all of these things are starting tocome together. We talked about Cloud OS and the infrastructure and the environment, so that Icould build on my applications. We talked about the Application Transformation Services, whichallow us to put those applications on top of that. And were talking about the other extreme,which is consuming those applications and the devices on which we are starting to consumethose applications.
    • Regardless of whether this is in a private cloud, a managed cloud, or a public cloud, that’s whereyou start seeing the different parts and the different pieces coming together.Gardner: As I listen to the announcements on the main stage, and read through some of thematerials, it strikes me that HP is emphasizing the hybrid model asthe core. Ive listened to Tom on how you could manage your application modernization, build insecurity, and go about the people, process, and technology aspects of this in someone else’spublic cloud. It strikes me that a lot of this should take place in a private-cloud setting, with theopportunity to move parts, if not all, to a public cloud environment.Christian, well start with you. Why is the hybrid model so important with HP strategy. nd I thinktheyre betting that this is the way it’s going to go, that you can’t just move, after a certain point,very much to a public cloud. All these other implications need to be dealt with. It’s the privatecloud continuum to a public cloud that seems to be the real issue.Verstraete: Its interesting you bring this up, Dana, because whether companies like it or not,most large enterprises today already have a hybrid model. Why? Because they have a lot ofshadow IT, which is consumed outside the control of IT. Its consumed from external services,being in most of the cases public clouds. So that’s already a fact of life.Why is that used? Because theres a feeling from the business user that the CIO can’t respondfast enough. So the CIO better understand the potential issues related to the security andcompliance of what is happening, and start acting on it.He cant speed up his delivery of what the business is looking for by developing everythinghimself and taking the old fashioned approach. I choose an application. I test the application forsix months. I install the application. I configure the application, and two years down the road, Ideliver the application to the business users.What becomes clear quickly to a lot of CIOs is that if they take a hard and cold look at theirworkloads, not all workloads are the same. Some of them are very specific to the core of what theenterprise is doing. Those should stay within their private cloud.There are a bunch of other things that they need to deliver. Frankly, they are no different fromwhat their competitors are doing. Do those need to be in a private cloud or could they be inanother type of environment, a managed cloud or public cloud? That automatically brings you tothat hybrid environment that were talking about.New core competencyGardner: Paul Muller, how is hybrid perhaps the new core competency for IT, managinghybrid processes and hybrid systems and managing the continuum?
    • Muller: Again, Dana, you get to the core of the issue here, which is that it’s about a shift. This isa generational shift in how we think about building, buying, and integrating IT services in theservice of the business or the enterprise, depending on where you work.It’s about a couple of key shifts. It’s about the balance of power shifting from IT to the business.We have probably said this countless times over the last three decades, but the simplicity, thefocus on user experience, the ease with which competitive services can be procured from outsideby laypeople from an IT standpoint has created a symmetry in the relationship between businessand IT that no one can afford to ignore.The second generational shift is the speed with which people expect response to their ideas.Techniques like agile and dev-ops are changing the way we think about building and deliveringservices.Finally, to your point, it used to be that you either build or you buy, you either outsourcedeverything or you did it all yourself. Now we live in a world where you can consistently do both.I don’t believe that the majority of IT professionals are ready for that new reality in terms ofprocesses and people, not to mention the software stack, the infrastructure stack, on whichtheyre building services.Theres a lot of work to be done. It sounds daunting. The good news is that if you take a smartapproach, some of the work that Tom and our Professional Services and Technologies Servicesteam have been working on, it helps ease that transition and avoid people repeating the mistakesof some of the early adopters that we have seen.Verstraete: Just to illustrate and complement what you said, Paul, in <i>Forbes Magazine</i> inJanuary, Joe McKendrick said that 7 out of 10 cloud applications arent sanctioned by the ITdepartment. Then he asked whether its a good or a bad thing. Im going to leave that to adifferent debate, but it was interesting to realize. This was the result of a study. Seven out of 10cloud applications are not sanctioned by IT. Interesting to realize, isn’t it?Gardner: Tom Norton, as we factor what Paul said about transitioning the organization fromsupporting technology to supporting the continuum of a hybrid approach, how big a change isthat for an organization?Norton: Its a significant change, when you think of how traditional support structures havebeen. When you look at more complex systems, and you can think of a hybrid cloud environmentas being a complex cloud system itself, traditionally support structures have been component-based and theyve been infrastructure-based, or application-based. So you look at a storagesupport solution, or you may look at a network support solution or a compute solution itself.When you start thinking of a complex system, like a cloud model, and especially a hybrid cloudmodel, where you have varying delivery mechanisms and varying supporting structures,supporting that can be a very complicated issue. Its one that many organizations are unpreparedto do, especially if theyre going to try to approach it strategically, as opposed to being aopportunistic-type cloud environment.
    • Access to expertiseWhat IT is trying to do today and the question they keep asking is how they can view this asbeing that kind of ecosystem that has a singular support structure to it, where they can get accessto expertise.Thats what HP is stepping up to do. With our own experience, across the spectrum, building on-premise and private, working in the managed infrastructure places, we have public cloudexperience and we also have the experience of the integration across all of those.We can supply support expertise and single points of contact for our customers, where we canhelp them navigate and help them with the integration support component pieces to quicklytarget where the breakdown may be, or where they are experiencing failures. We work with themto assist them on that type of rationalization or reconciliation for how were going to solve thatproblem.That’s where the support structures are going to. Think about converged. Traditionally, wevetalked about Converged Infrastructure, but now with the Converged Cloud approach, wereimplementing Converged Cloud support systems, but we can look at professional services acrossthe spectrum. Once we get into it, we can drill into enhanced data center care around flexibility.We can target and look for what we can do with our cloud system products themselves, sincethose are integrated cloud solutions coming from HP.The benefit from a services perspective for our customers is that we can help break down thoseisolated barriers in singular cloud services that a customer is consuming and give them a supportstructure that bridges all of those and truly approaches a converged support structure formanaging that hybrid environment. Thats what were working towards and thats where ourannouncements have been all about.Gardner: As I read the marketplace as an observer and a commentator, one thing comesthrough. Weve seen a lot of mergers. Were seeing some very high multiples paid for companiesto raise the cloud. Weve seen Amazon Web Services become very attractive to lots of companies,very fast-paced growth for the market, and for the movement within the market. So the issue hereis speed. How do people get to go faster to the cloud?Christian, I want to just throw one question to you quickly, OpenStack has been, in somepeople’s minds, a bit slow to mature. How quickly has OpenStack and Cloud OS closed the gapfor being ready for more and more enterprise activities? Second, how do the announcements atDiscover help companies get to the cloud advantages that they want faster?Verstraete: I know what you say about OpenStack, but OpenStack started less than three yearsago, and we have a pretty robust IaaS stack that is available today. If you start looking at the
    • contributed and the associated programs, there are another 10 or 12 additional modules that arein the pipeline to be delivered over the next 12-18 months. OpenStack is going very fast.Paul was mentioning software development. If you ever have an opportunity to look at how theOpenStack software is developed and how it is continuously maintained, it’s mind-boggling andis worth looking at.Putting that aside, what were trying to do is take OpenStack and make sure its complete,enterprise-ready, and hardened. That is one of the contributions that we deliver to the OpenStackcommunity -- hardening and enterprise-readying the OpenStack environment.Set of nuggetsBut we also realize that the OpenStack doesn’t deliver everything that our customers want, andthats why we complement OpenStack with a set of nuggets that we have in our organization,waiting for the next modules to come in from OpenStack.It will happen in the future, but in the meantime, we can give our customers a completeenvironment through which they can operate. Its an environment that allows them to delivertheir private cloud and hook their private cloud with the managed cloud, and the public cloudservices that they want to start consuming.Were trying to make their life easy to start integrating the hybrid environment with what they aredoing. Thats at the core of our effort, to help our customers moving to the cloud as fast aspossible.Gardner: How do the CloudSystem Starter Suite, aspects of CSA version 3.2, and the Cloud OSSandbox also come to bear on this need for speed?Verstraete: The Cloud OS Sandbox is helping people understand. People dont want tounderstand what OpenStack is all about and how they could use it within their own environment.Cloud OS is a very simple way for them to start feeling how it looks like. Thats the objective ofthat.The other that you were talking about is the Starter Kit. There is a number of our customers thatstarted by using CloudSystem Matrix within the IT department to be able to provision serversfaster. Theyve done that, they have learned about that, and they know what they can gain withthat, but they also know that they would like to go further. They would like to be able to delivercloud services directly to their end users.They would also like to be able to start automatically provisioning applications, configuring, anddoing all of the life cycle management of those applications. You can do that with CloudSystemMatrix with some hooks and loops. But our Cloud Service Automation Tool has all the bells andwhistles to do that.
    • Weve said, "Mr. Customer, if you already have this and you want to move to the next step inyour cloud journey, why dont you take one of those Starter Kits and put it on top of what youalready have, so your existing investment remains absolutely valid, go to the next step, and startdelivering those services to the end users?"Gardner: We can move to Paul Muller on this issue of speed. As you talk to clients around theworld and as you talk to enterprises and government agencies, are they sharing the same need formoving to cloud rapidly, or are we focusing more on the vendor supports, and thats where thishaste is more apparent?Muller: Im going to be controversial and say that nobody sane is moving to cloud rapidly forthe sake of moving to cloud. There are a tremendous number of business and public sectorexecutives who see opportunity or a need to be filled, whether its helping people find hospitalbeds, ensuring that fraud is detected early and acted upon, protecting nation states, or simplyhelping to generate efficient global commerce.Impatient with speedEvery executive I meet is impatient with the speed at which they can move. They see theability to move or to act on third-party services like cloud as a mechanism to help eliminate someof those roadblocks, both internal and external. The challenge they have is doing it withoutcompromising their core mission or providing reliable, predictable services at a predictable cost,and cloud is a part of that solution set.But, Dana, this is also the reason why it is a continuum. It’s not the only solution, and in certaincontexts, compliance or data sovereignty is non-negotiable. In Singapore financial services, as anexample, its not even going to be a starter. So its a question of responding to that need rapidly,and cloud is one part of that solution.I mentioned techniques like agile and dev-ops, which also help you move more rapidly in termsof the development lifecycle, the ideation process. Christian talked about the importance ofsecurity as well. Theres no point in moving fast, if all you do is wind up exposing yourselffaster.Gardner: Tom Norton, how do you weigh in on this need for speed? Is this something that wereartificially appreciating, because the IT vendor community and the traditional approach to IT istrying to change itself and therefore move. Is the market keeping pace? Whats your position,particularly vis-à-vis the services component?Norton: I think its moving fast because it needs to move fast. An example was brought upearlier. Think about startups. You can go to a country like Myanmar, which is just progressinginto a more capitalistic environment, and they have no infrastructure. Theyre working very hardto set up a telecom industry, for example, but the infrastructure isnt ready. The cost implications
    • of implementing a carrier structure like this are enormous and they would prohibit it frommoving quickly into the market.A cloud-based environment like this provides for them the ability to get into the market in anaccelerated way. In order to do that, especially in something as sensitive as a carrierenvironment, you have to have everything that was just talked about.You have to have the implications of security. You have to understand that a single-vendorapproach isnt going to be able to satisfy the needs they have in an emerging market like that.They have to have choice, but in order to meet governmental and user expectations, they alsohave to have seamless integration.From a services perspective, what we bring to the market, and what we think people are lookingfor from a consulting and support organization, is to help them rapidly get there. But as Paulmentioned, you don’t want to get there fast and expose yourself to additional risk.So its having experience or working with an experienced vendor that has not only gone throughstartup organizations, new implementations, or done in place transformation, but have alsohelped organizations design the strategy and plan towards capturing the value from a hybridapproach to this.People are going to provide different services that require for a rapid introduction into themarket. That’s just from barebones to production, but you can think of anything. You could be inhealthcare, for example, and there is so much data related to health.Best informationOrganizations now are competing on who can produce the best information based on healthtrends and patterns in the industry, or how can a healthcare organization provide the best service.Youre going to provide better services, based on refined information from past trends and currentactivities.So the faster organizations can get access to refined pieces of, and refined access to, systems andapplications, the faster theyre going to be able to compete in that market and position themselvesbetter. So speed is incredibly important in this industry today, and whats happening is IT isstruggling to keep up.Services can enable IT to be relevant that way, because IT can then respond aggressively to theorganizational demands of the business units, but at the same time respect their responsibilities toprotect the organization from risk, to protect the organization from excessive cost.So its a position for future competitive advantages, but at the same time, due diligence aroundprotecting the business. Thats what services does in an aggressive deployment model that werein today around cloud.
    • Gardner: Im afraid were about out of time. I want to remind our listeners that there is a lot ofnews and information about the HP Converged Cloud and other news and activities here at HPDiscover that you can find online by searching for HP Converged Cloud or HP Discover 2013,even looking at the cloud news in particular and finding some context for it, particularly aroundthe ideas of openness and choice of hybrid supports, and then of speed to some markets.I also want to remind our listeners and readers that this is part of a series of podcasts coming toyou from the HP Discover Conference. Well also be hearing from customers and users of thistechnology and learn more about how they have been deploying and adopting technology forbusiness benefits.So with that, a quick round of last words. To you first, Christian, what in your mind is the mostimportant change that HP has brought to the cloud landscape with this series of announcements?Verstraete: Two things -- first, and you hit the nail earlier, the whole concept of hybrid cloud,looking at multiple ways and multiple clouds to address the needs of the business. And second,within that frame of hybrid cloud, making sure that there is consistency across the differentclouds, and thats where were using OpenStack.Gardner: Paul Muller, whats different in your mind about what HP has been doing this week?Muller: It is all about accelerating the introduction of applications and improving the userexperience. It is not about technology for technology’s sake. The single biggest difference.DifferentiatorGardner: And lastly, Tom, what jumps out at you as a differentiator in terms of the market ingeneral and what HP is doing?Norton: I think the market is looking for someone that can help with the integration componentpieces of it. As the hybrid and heterogeneous deployments continue to grow and more and moreservices are offered that way, organizations need help consolidating that into a more integratedapproach, so they have that kind of overall cloud concepts that give them the value they arelooking for. So its becoming more and more about integration.Gardner: Well, were going to leave it there. Weve been exploring the vision and implicationsof the Converged Cloud news here at HP Discover and learning more about HP strategy forbusinesses to build, operate, and consume IT services across public, managed, and private cloud.So thanks to our co-host, Chief Evangelist at HP Software, Paul Muller. Thanks again, Paul.Muller: It’s always fun catching up. Thanks, Dana.
    • Gardner: And thank you too to Christian Verstraete. He is the Chief Technologist for CloudSolutions at HP. Thank you, Christian.Verstraete: Thank you, Dana.Gardner: And lastly, Tom Norton. He is the Vice President for Big Data Technology Services atHP. Thank you, Tom.Norton: Thank you, Dana, it was a pleasure.Gardner: And I would also extend a big thank you to our audience for joining this special HPDiscover Performance Podcast coming to you from the HP Discover 2013 Conference in LasVegas.Im Dana Gardner, Principal Analyst at Interarbor Solutions, your host for this ongoing series ofHP sponsored discussion. Thanks again for joining, and come back next time.Listen to the podcast. Find it on iTunes. Sponsor: HPTranscript of a BriefingsDirect podcast on HPs cloud initiatives and strategy announced at HPDiscover 2013 in Las Vegas.  Copyright Interarbor Solutions, LLC, 2005-2013. All rightsreserved.You may also be interested in:• Service Virtualization Brings Speed Benefit and Lower Costs to TTNET ApplicationsTesting Unit• ERP for IT Helps Dutch Insurance Giant Achmea to Reinvent IT Processes to ImproveBusiness Performance Across the Board• McKesson Redirects IT to Become a Services Provider That Delivers Fuller BusinessSolutions• Investing Well in IT With Emphasis on KPIs Separates Business Leaders from BusinessLaggards, Survey Results Show• Expert Chat with HP on How Better Understanding Security Makes it an Enabler, Ratherthan Inhibitor, of Cloud Adoption• Expert Chat with HP on How IT Can Enable Cloud While Maintaining Control andGovernance