1. Expert Chat with HP on How IT Can Enable Cloud WhileMaintaining Control and GovernanceTranscript of a sponsored BrieﬁngsDirect webinar on how best to pursue cloud models.Listen to the podcast. Find it on iTunes/iPod. Sponsor: HPDana Gardner: Welcome to a special BrieﬁngsDirect presentation, a sponsored podcast createdfrom a recent HP expert chat discussion on best practices for implementing cloud-computing models. You know, the speed of business has never been faster, and its getting even faster. We’re seeing whole companies and sectors threatened by going obsolete due to the fast pace of change and new kinds of competition. Because of this accelerating speed in business, managing change has become a top priority for many corporations.And cloud computing has sparked the imagination of business leaders, who see it as a powerfulnew way to be innovative and gain ﬁrst-mover advantages -- with or without traditional ITsconsent. [Disclosure: HP is a sponsor of BrieﬁngsDirect podcasts.]This now means that the center of gravity for IT services is shifting toward the enterprise’sboundaries – moving increasingly outside their ﬁrewalls. And so how can companies have it bothways -- exploit clouds promise but also retain rigor and control that internal IT inﬂuences andgovernance enables?This is Dana Gardner, Principal Analyst at Interarbor Solutions. To help answer these crucialquestions about how to best pursue cloud models, I recently moderated an HP Expert Chatsession with Singapore-based Glenn West, the Data Center and Converged Infrastructure Leadfor Asia-Paciﬁc and Japan in HP’s Technology Services Organization.In our discussion now, you’ll hear the latest recommendations for how IT can support cloudbeneﬁts with low risk, and how IT can quickly take on the role of cloud beneﬁts enabler.Our discussion begins with an overview from me of the cloud market and current adoptiontrends.Well look ﬁrst at why the industry is changing so rapidly due to consumer and business trends.These are forcing cloud and hybrid computing into the mindset of IT, and its now becomingreally a rethinking of data centers as a result.
2. The modern data center, it turns out, has to serve many masters. It has to be ﬂexible, its really aprimary tool for business, and it needs to be built to last and to serve over a long period of timewith ongoing agility, dependability, and manageability.Difﬁcult TrickAs you begin to cloud-enable your data centers, youll recognize that you need to pull off a verydifﬁcult trick, especially nowadays, and that’s to be both increasing your organization’s speed and agility, but also at the same time reducing cost. This is a very difﬁcult combination, but its absolutely essential. The cloud-enabled data center, therefore, is going to require a long journey, but in addition to making these strategies, put them in place and execute on them, you need to demonstrate the economic advantages along the way. That’s important to get the trust and allegiance of the business and the end users who aredepending on these services. So proper planning and project management are essential andmanaging the expectations of users and business leaders is critical.Speed to serious progress is a given these days in business, because businesses are under somuch pressure to adapt and think ﬁrst of advantages in their respective verticals. In their regions,they are under a lot of competitive pressure. They are also under pressure to show bettereconomic performance themselves.Disruptions that we are seeing are exacerbated by the slack economy, the requirements arounddata explosion and information management, and what we now know and refer to as big-dataanalysis.Further driving this need for change and adaptability is a big push to mobile computing, andeven the increased social interactions that were seeing in the marketplace and that are having aprofound effect, things like social networks and sharing and learning more about businessthrough these interactions.So the increased speed of business is building a sense of urgency and risk, and the risk is that youdont perform well in the market. But theres a secondary risk, and that is, if you move tooquickly to cloud, if you don’t do it properly, it could end up being a problem that reducewhatever the beneﬁts of cloud computing are.Were seeing whole companies and sectors grow obsolete these days, if they dont keep up withthe new trends. Weve seen many companies rise and fall rapidly, and its important to build onthe speed, but not so fast that you break the mechanisms and have an insufﬁcient platformsupport capability in the process.Whats prompting this is businesses looking for innovation, or sometimes, in some cases manytimes, going around IT, starting to adopt cloud, the software-as-a-service (SaaS) applications and
3. services outside of IT’s knowledge. They think that the cloud drive gets them better results, but itcan actually spawn complexity and sprawl, both unintended consequences.Indeed, Forrester Research reports that business groups are adopting 2.5 times faster than thetypical organizations IT groups. This, says Forrester, creates supplier sprawl as procurement ofcloud services by these business groups remains separate and beyond the control of IT.This can create quite a mess, and we have seen instances of this in the past when technologiesare adopted without IT’s consent, and it means a mess for CIOs. They need to measure andintegrate how these services can be brought in, both to work with existing and legacy applicationdata and platforms, as well as to then bring in the hybrid services enablement.Low-risk fashionSo the onus is really on the IT people to enable cloud adoption, but to try to do it in a managed,low-risk fashion. This require a discipline, and it also requires ﬂexibility and adaptation to thecultural norms of the day.Cloud enablement needs to be built in, not just at the technological level, but in ways thatbusiness and technology processes are developed, and this means IT thinking anew about being aservice enabler, being a service broker, and being in a role of a trafﬁc cop, if you will, allowingwhat can and cant be used. Not just say no, but learning to say yes, but providing it in a safefashion. This is what we now refer to as a hybrid services broker function.Its by no means too late to master services in cloud management, and its not too early to beginto get really strategic in terms of shaping how the organizations react, thinking about data centersstrategically, planning for a hybrid services delivery capability, recognizing also that the way thatIT is supported ﬁnancially is going to change.People are going to pay as they use, and theyre going to look for really good efﬁciencyautomation and management, a ﬁxed purpose approach to IT. That means high efﬁciency andhigh productivity. Its what businesses and consumers are demanding and its what IT mustdeliver or run the risk of becoming obsolete itself.Cloud, in effect, is forcing a focus and hastening of directive. So whats really been underway forsometime, services orientation, that includes a focus on service-oriented architecture (SOA),business services management, and an increased emphasis on process efﬁciency. Clear goals aregaining that agility and speed, lowering the total cost, and rethinking IT as a services-deliveryfunction.Were going to see here today how gaining a detailed sense of where you are across your ITactivities is now crucial to being able to navigate a services consumption model, which includeprivate cloud, hybrid cloud, and ultimately a mixture of public clouds. But with existing datacenters, they need to know exactly what they have and know the assets that theyre going to need
4. to support, and how that will interact and interoperate and essentially integrate with outsideservices as well.The key is to gain IT’s trust, to build IT’s trust, to keep cost coming down, and to showinnovation and building success along the way, providing businesses with that agility and speedthat they are really looking for. Its a very difﬁcult ﬁt, but were seeing success already in the ﬁeldfrom early adopters. Theyre learning to support automation, elasticity, and that ﬁt for purposecapability across more aspects of IT.It makes services orientation a mantra that can pay off in terms of efﬁciency and management,and it also helps reduce that risk by allowing them to remain in control with risk governancemanagement.Were now going to hear from a HP expert about meeting these challenges and obtaining thepayoffs, while making sure that the transition to cloud and data center transformation is done in asafe and managed away. Now is the time to begin making preparations for such successful cloudenablement of your data center.With that, I would like to now introduce our speaker, Glenn West, the Data Center andConverged Infrastructure Lead for Asia-Paciﬁc and Japan in HP’s Technology ServicesOrganization, based in Singapore. Welcome, Glenn.Exciting environmentGlenn West: Hi. The Cloud is an incredibly exciting environment and its changing things in quite incredible ways. Were going to be focused today on how cloud is enabling the data center. In the data center today, there are quite a few challenges, both from the external world, as well as from internal changes. In the external space, there are regulatory risks, natural disasters, legal challenges, and obviously technologies are changing.As Dana mentioned, whether the IT department chooses to change or not, businesses arechanging anyway. This is putting pressure on the data center. They must adapt and transform.Internally, greater agility and consolidation are needed. Green initiatives to save money and costare putting great pressure on change.So all of these things are causing the data center to converge, and this convergence is pushing thecloud.What is a data center? In HP we have a very holistic approach. Well start at the bottom from thefacility point of view -- the location, the building, the mechanical and the electrical. Data centerdensities are growing quite rapidly and electrical costs are changing incredibly fast and rising. Sothe facility is very important in the operational cost of the data center.
5. Next, we go to the more traditional component, the actual infrastructure -- the server, the storage,the networking, both the physical and the virtual component of this. Then, on top of that, the partthat drives the business, the applications and the information, and this is incredibly mixed. Youhave legacy applications, you have internally developed custom applications, as well as the morecommon ones.On top of these, you have other facilities, such as critical systems, middleware, data warehousesand big data that are forcing changes. Data is growing very, very rapidly, and the ability toanalyze this data is growing rapidly as well.We next look at the management and operations. If data centers change, the management and theefﬁcient operation become even more important. Then, controlling, governing, and theorganization have key parts. Without having the right organizational structure its very difﬁcult tomanage your clouds.Some people view cloud computing as a fantastic miracle and some people view it as a fact. Butactually cloud momentum has been moving quite rapidly, to the point that the whole populationis using cloud on a routine basis. Most people are exposed as users to cloud via Amazon, orFacebook. Obviously, there are different types of clouds, and the ones I just mentioned are publicclouds.The next type is private cloud. An organization often has traditional IT. So some people ask ifcloud computing is the next dot-com. In reality, cloud computing is an irresistible force. Itsmoving forward, and things are changing.Scalable and elasticSo what does cloud mean? Cloud means going to a more service-driven model. Its scalable andits elastic. Think about the public cloud space. How do you handle it when something is very,very popular? One day, it may have a hundred users and the next day it becomes the next hotthing for that instant in time. Then, the demand goes away.If we use a traditional model, we can’t afford to have the infrastructure, but this pay-per-use isthe foundation of cloud. We start looking at a service concept delivered and consumed over theInternet as needed.The key word that keeps coming up is service, service orientation, the elasticity and the pay-per-use. Clouds ideally are multi-tenant. That can be within a company or outside a company.Lets zoom to the next level and start with the private cloud. This is an internal client base. Thinkabout it, for example, as a large company that has a hundred business units. Each business unit isa consumer of services. Its value-based and customized, and this is different than a public cloud.
6. A public cloud is a huge client base. Youre talking about tens of millions or hundreds of millionsof the potential subscribers in public clouds. Its very efﬁcient, very data-driven, and based onlarge volumes.Now the part in the middle, the hybrid, is a unique mix. I have a process that happens once in ablue moon, so I really want IT facility for it. The hybrid is a mix of public and private clouds toget even greater elasticity.In the private cloud, all that is inside the company or inside the ﬁrewall, and as a cloud providerto your internal business unit, you start getting infrastructure pools. So you start seeingstandardization.Cloud is for automation, orchestration, automating control and a service catalog. All of a sudden,instead of calling somebody and saying, "I need this done," you have a portal. You say, "I want aSharePoint site," and boom. It’s created.Its radically different than traditional IT. You move away from managing servers, and youmanage services. In a data center, over the next couple of years, focus is going to be on privateclouds. There will be public cloud providers for certain things, but the focus is going to be on theprivate side.Private will slowly push into a hybrid and then slowly adds additional from the cloud services.The majority initially a private cloud will be infrastructure as a service.The key drivers of this are agility and speed. When a business unit says they need it tomorrow,theyre not joking. The agility that a private cloud provides solves a lot of opportunity in thebusiness. It also solves the pressure of going into a public cloud supplier and getting it outsidethe IT framework.Management and processingThe challenges over the next few years are management and the processing. How do we fundand charge back the whole business model concept? Then, building the cloud service interface,the service description. All of this is before the technology. Cloud is more than just thetechnology. It’s also about people and process.Only a small portion will ﬁt in the cloud today, but things are rapidly moving. We were talkingabout the future. Look at the current sprawl thats occurring. If IT doesn’t get in the front, thisprobably will get worse. But if the cloud is managed properly, then IT sprawl can be reduced,controlled, and slowly moved into a more standardized structure.This is a journey. It wont happen overnight. IT sprawl is consuming 70 percent for operationsand maintenance versus innovation which is only 30 percent. Something is wrong. This should
7. be the other way around, and cloud provides a solution to start reversing this process. Its bestwhen you have 70 percent in innovation and 30 percent in operations.As we move into the cloud and talk about private cloud, service function of IT starts coming intoreality, and this is referred to as hybrid delivery. Hybrid delivery is when you start looking at thedifferent ways of providing services, whether they are outsourced, cloud private-based, orpublicly-based.You start looking at becoming a service broker, which is the point at which you say that for thisparticular service, it makes best sense to pay it here. Then you start looking to manage it and beable to fully optimize your services.Going further out into 2015, 18 percent of all IT delivery will be public cloud, 28 percent willremain as private cloud, and 58 percent will be in-house or outsourced. You can see the rapidchange going forward.Gardner: What kind of applications do you think we are going to see? When you mention theservice enablement, these different cloud models, I think people want to know what sorts ofapplications will be coming ﬁrst in terms of applicability to these models?West: If youre referring to public cloud, the ﬁrst ones a lot of times are collaborationapplications. Those were the ﬁrst ones that moved into the public cloud space. Things likeSharePoint, email, calendaring applications were the early adopter models.Later we have seen CRM applications move. Slowly but surely, youre seeing more and moreapplication types, especially when you start looking at infrastructure as a service (IaaS). It’s notso much the type of application, but the type of application load.As you see, the traditional model is all about selling products, ﬁxed costs, ﬁxed assets.Everything is ﬁxed. But when you start looking at a service model, it’s more pay-per-use. It’sﬂexibility, it’s the choice, but also a bit of uncertainty. In the traditional model you have controls,but when you start looking at the service model, it’s all about adaptability and change.Big gapSo theres a big gap here. On one side, were all about things being ﬁxed, and on the next side,were moving to being cloud ready, to hybrid services, and hybrid service delivery. So how do weget across this great divide? We really need a bridge. We really need a way to move across thisgreat divide and this big change.The way we change this is through transformation. Its a journey. Cloud is not something that youcan wake up one day and say, "Were going to have it executed instantly." You have to look at itas going through levels of maturity.
8. This maturity model starts at the bottom. Some organizations are already at the beginning of thisjourney. Theyve already started standardizing, or they may have started virtualizing, but it’s aprocess. You have to get to the point where youre looking at moving up. It’s not just abouttechnology.Obviously, you have to get to the point where youre consuming cloud services. If you look at themovement to cloud, you can look at it as pulling organizations into it. This is driven by the rapidadoption by the masters in cloud. There’s a great push from the business side. Business is gearingtheir customers to talk about cloud and cloud-based applications. So there is a pull there.Also from the data center itself, there is a push. The IT sprawl, the difﬁculty in management, areall pushing towards cloud quite rapidly.The question is, where are we now? Right now, a lot of companies are in this environment wherethey have started virtualizing. Theyve moved up a bit and theyve started doing someoptimization. So theyre right at the edge of this.But to move forward you need to look at changing more than just some of the technology. Youalso need to look at the people, the technology, and the process in order to bring organizationalmaturity to the point that it’s starting to be service enabled. Then, youre starting to leverage theagility of cloud.If you are just simply virtualized, then guess what, youre not going to see the beneﬁt that cloudoffers. You need to increase in all of these areas.Gardner: As we look at the continuum, how do organizations continue to cut costs while theyregoing about this transformation. As I pointed out, thats an essential ingredient to keeping theallegiance, trust, and support of IT going.West: This journey is quite interesting. To a large degree, the cost optimization is built in. Whenyou start the journey in the standardization process, you start reducing cost there. As youvirtualize, you get another level of cost reduction. At each step, when you start going to a sharedservice model and a service orientation, you start connecting things to business. You start gettingthe IT concepts dealing with the business cost.Further optimizedMoving up to the point of elasticity, things are further optimized. This whole process is aboutoptimization, and when you start talking about optimization, youre talking about driving downthe costs.Currently, between the beginning of this journey and the end of this journey, were reducing costas we go. Each stage of this is another level of cost reduction.
9. We mentioned that the cloud isnt just about technology. Obviously, technology is part of it, butits also about automation and self-service portals. The cloud is about speed. Imagine the oldtraditional process, you say, "Let me weigh the capital equipment required. Let me get thatapproved. Let me write the PO."To get a server under the traditional system, Ive seen organizations that take nine months. Thatsnot agility. Agility is getting it in 90 seconds. You log into the portal and say, "I need aSharePoint Server," youre done.As part of the process, you also have to get into standardization. You have to get into servicelifecycle. A cloud that never throws anything away is not an optimized cloud. Having a completeservice lifecycle, from beginning to end, is important.Usage and chargeback are key elements as well. Anything thats free always has a long queue. InIT, a cloud without a chargeback model will be a cloud that is over-utilized and running out ofcontrol. Having a way of allocating and charging back to the consuming parties, be it an internalcustomer or outside customer is very important.Elements often forgotten in cloud are people and having a service orientation. If you look at atraditional IT organization, you have a storage manager and a network manager. If you look atcloud, you have service managers. The whole structure changes. It doesnt necessarily reduceroles or increase roles, but the roles are different. Its about relationship management, capacitymanagement, and vendor management. These are different terms than traditional IT.If you look at it moving from private cloud, what are the big changes, versus the lower level ofmaturity? Obviously getting into resource management, looking at standardizing process, gettingsome automation done, aligning the business, service catalog, self-service, and chargeback.These are the foundations of moving from level 2, where you have done some virtualization, intothe beginning of implementation of private cloud.So what can we do in private cloud? Obviously test and development is the perfect ﬁrst item intoprivate cloud. New services? Cloud is here. If youre implementing something new, it should becloud focused.When you start looking at large batch or batch processing needs, these are things that come andgo. If I need some processing power now and I dont need it tomorrow, this really plays to be thekey elements of cloud.Opportunities for cloudHigh performance computing, web services, database services, collaboration, high volume,frequently requested standardized and repeatable. That pretty well identiﬁes those greatopportunities for private cloud.
10. Now that weve talked about private cloud, how do we slowly move to more of a hybrid model?For the hybrid model, right off the bat, we need to start looking at adding public cloud services.Once you start moving into public cloud, you need the ability to understand that things will scalea business, meaning that you need to look at the variability of cost. They need to be tied to thelevel of business.Things like backup ability, interoperabilities and standards, and security are additional things thatwe need to look at as we move into public cloud services and the hybrid model.Lets talk about the types of workloads. We need cloud for things that are dynamic, that go onand off at times. On every Monday I need to do this this application. Its going to consumesigniﬁcant resources once a month or once a quarter, or this project is going to run for a moderateamount of time and the demand is coming and going.The next area that works really good is something that is growing very, very rapidly. Because ofthe elasticity of cloud, rapid growth is a fundamental ability of cloud. Application workloads thatneed to be able to grow very rapidly are ideal.Predictability is another thing. If you have applications with an unpredictable load that worksreally well. Then, things that are periodic as well. Your ﬁxed cost is low then.Imagine you have a workﬂow that is running at 99 percent of the time. There are very few thingslike that in most organizations, but there are applications like this, and theyre not fantastic forcloud.Lets talk about the things that are pushable to cloud. First, core activities that are essential to thebusiness are not suitable to go to cloud. Those are best in a private cloud. But if you start lookingat things that are not unique, immediate, but not a differentiator or are cost-driven, then those areideal for public cloud.Basically core activities are very, very good for private cloud and less core activities or that arecost-driven are more ideal for a public cloud offering.Lock-in and neutrality?Gardner: Glenn, looking at this notion of moving things around in and out of private andpublic clouds, perhaps moving from a core and context decision process into actualimplementation, what about standards, lock-in, and neutrality?Where are we now in thinking about being able to move applications and services among andbetween clouds? What prevents us from getting locked into one cloud and not being able tomove out?
11. West: Gartner actually did a study, and found that HP is one of the most open players in theindustry, when it comes to cloud. A signiﬁcant number of the public cloud suppliers actually useour equipment. We make a point of being totally open.There are a signiﬁcant number of cloud standards at every level, and HP does everything it can toremain part of those standards and to support those standards. The cloud industry is moving fast,and if you look at cloud, its about openness. If you have a private cloud then you cannot havethe ability to burst to public cloud.Guess what, that’s not a viable marketing offering. But the cloud industry as a whole, because ofthe interoperability requirements, has to be inherently open.Gardner: So its not only important to pick the technologies, but its very important to pick thepartners when you start to get into these strategies?West: That’s absolutely right. If the viewpoint of the company that youre getting your cloudfrom is to lock you in, then youre going to get locked in. But if the company is pushing hard tostay open, then you can see it, and there are plenty of materials available to show who is trying todo lock-in and who is trying to do open standards.What do we need to think about here? Flexibility is obviously important. Interoperability -- and Ithink Dana nailed that one on the head -- being able to work across multiple standards isimportant. The cloud is about agility. Having a resource pool and workﬂow that can move aroundthe resource pools on demand means that you have to have great interoperability.Data privacy and compliance issues come into play, especially if we move from a private cloudinto public cloud or hybrid offerings. Those things are important, especially on the complianceside, where the cloud supports data being anywhere.Some requirements, depending on the industry, actually restrict the data movement. Skill-sets areimportant. Recovery and performance management, all of these things can be managed with theright automation and the right tools in cloud as well as the right people.Greatest ﬂexibilityWeve talked about moving forward and now were getting into the full IT service brokerconcept. This is where we have the greatest ﬂexibility. One of the things you said very well wasabout dynamic sourcing. We can look at the workﬂow and we can push and share theseworkﬂows internally and externally to multiple cloud providers and act as a service broker,optimizing as we go.You should have this even from a corporate point of view. You could be a service provider whereyou take those services and you broker and manage those services across multiple deliverymethodologies.
12. At this point, you have to get at an organization very good at doing service-level agreement(SLA) management. SLAs, when you are growing cost and managing workﬂows through this isvery important. When we start talking about going across multiple clouds, advanced automationgets to be very important as well.As we start looking at the future data center, it is very business-driven. You have multiple waysof sourcing your IT services. So you have both, the physical as well as the virtual services andyou have the appropriate mix. It’s changing practically on a daily basis, as business needsdemand.Lets talk about these physical side and the changes in the data center. One of the things thatlooks quite interesting, if we look at resiliency, is that a lot of data centers are looking at movingfurther up the resiliency levels, and each level of this has signiﬁcantly increased cost, practicallyexponential cost increase.Once you implement cloud within your data center, you can get a lot more ﬂexibility all of asudden, because instead of building a single Tier 4 data center, using the efﬁciency of cloud, youcould potentially build Tier 2 data center and have greater resiliency and greater agility.The big change is in the way data center physical infrastructure is done, but the thing thatschanging quite rapidly is density. If you look at it in a traditional data center, infrastructure isreasonably low to moderate density.When you start looking at cloud enabled data center, high density is the norm. Greater efﬁciency,power, space, and cooling are all typical of cloud-enabled data centers. This true IT resource iswhere anything can run anywhere, and it becomes quite different.The density change is radically different. The power per rack and cooling all change. The nextthing with power is that even if you start looking at a traditional data centers, things such asstructure, cabling, and power have to have ﬂexibility and have to have the ability to change.Orchestration also becomes important. If you start looking at a cloud-enabled data center,everything needs to scale. All the cost factors should scale with the amount of business.Standardization and efﬁciencyThe standardization level also changes as well. Standardizing conﬁgurations allows rapidredeployment of equipment. Finally, it’s efﬁciency -- this dynamic power and cooling during thework loads.These are pretty radical changes from traditional data centers. Data centers are evolving. If youlook at traditional data centers, they were quite monolithic -- one large ﬂoor, one large building,that’s pretty well it.
13. Slowly moving up to multi-tiered data centers, followed by ﬂexible data centers that shareresource utilization, and everything can change.Most organizations when you start looking at the different areas, categories, and types of culture,the technology is there. If you looked at a company today, they will have different levels ofmaturity. This maturity modeling is a scorecard or a grade card that lets you understand whereyou are compared to the industry. The thing is that if you look at this example, different areashave different levels of maturity.The problem is for cloud is that we need to look at something a little different. We need to get aneven playing ﬁeld across all of the areas so that the organizational maturity, the culture, the staff,the best practices are even in the level of maturity for cloud to work.If you bought the best technology, but you didn’t upgrade your governance or the culture, andyou didn’t implement the best practices, it won’t work. The best infrastructure without properservice portfolio management, for example, just isn’t going to work. For cloud to work properly,you must actually look at increasing maturity across all areas of your data center, both the peopleand the process.Some of the criteria for cloud include technology, consolidation, virtualization, management,governance, the people, process and services, and the service level. Managing the service levelcan often reduce your cost quite signiﬁcantly in cloud.In the process, adopting ITIL and looking at process automation and process management. Theseorganizational structure and roles are quite different in cloud.Think services. Understand what you have. Decide on what your core and your content are. Whatis the foundation of your business and what is something that we could start considering movinginto public cloud sector?Get your business units and your businesses on your side. Standardize and look at the automationof processes and explore the infrastructure conversion. Then look at introducing your portal andmaking sure you have charge back. Start with non-critical or green-ﬁeld areas. Green ﬁeld areyour new activities. Then, slowly move into a hybrid approach.Optimize furtherEvolve, optimize, benchmark, cycle through -- and optimize further. HP has been doing this fora while. We did a very large transformation ourselves and out of that journey, weve created ahuge amount of intellectual property. We have a Transformation Experience Workshop that helpsorganization understand what changes are needed. We can get people talking and get themmoving, creating a vision together.
14. We have data-center services for looking at optimization, the physical change of data centers.And then we have comprehensive data center transformation services and road map. So get someaction going. Lets start at doing the transformation.A great way to do this is do it a one-day cloud Transformation Experience Workshop. This isdone in panels with key decision makers and it allows you to start building a foundation of howto go through this journey in transformation.Gardner: Okay. Great. Well, well have to leave it there. I really want to thank our audience forjoining us. I hope you found it as valuable as I did.I also thank our guest, Glenn West, the Data Center and Converged Infrastructure Lead for Asia-Paciﬁc and Japan in HP’s Technology Services Organization.This is Dana Gardner, Principal Analyst at Interarbor Solutions. Youve been listening to a specialBrieﬁngsDirect presentation, a sponsored podcast created from a recent HP expert chatdiscussion on best practices for cloud computing adoption and use.Thanks again for listening, and come back next time.Listen to the podcast. Find it on iTunes/iPod. Sponsor: HPTranscript of a sponsored BrieﬁngsDirect webinar on how best to pursue cloud models.Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.You may also be interested in: • Expert Chat on How HP Ecosystem Provides Holistic Support for VMware Virtualized IT Environments • Continuous Improvement and Flexibility Are Keys to Successful Data Center Transformation, Say HP Experts • HPs Liz Roche on Why Enterprise Technology Strategy Must Move Beyond the Professional and Consumer Split • Well-Planned Data Center Transformation Effort Delivers IT Efﬁciency Paybacks, Green IT Boost for Valero Energy • Hastening Trends Around Cloud, Mobile Push Application Transformation as Priority, Says Research • Data Center Transformation Includes More Than New Systems, Theres Also Secure Data Removal, Recycling, Server Disposal