Enterprise App Store Trends Point to Need for Better Applications Marketplace for ISVs, Service Providers, Mobile Business Ecosystem
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Enterprise App Store Trends Point to Need for Better Applications Marketplace for ISVs, Service Providers, Mobile Business Ecosystem

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Transcript of a sponsored BriefingsDirect podcast on the development of enterprise app stores to reach employees, customers, and partners.

Transcript of a sponsored BriefingsDirect podcast on the development of enterprise app stores to reach employees, customers, and partners.

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    Enterprise App Store Trends Point to Need for Better Applications Marketplace for ISVs, Service Providers, Mobile Business Ecosystem Enterprise App Store Trends Point to Need for Better Applications Marketplace for ISVs, Service Providers, Mobile Business Ecosystem Document Transcript

    • Enterprise App Store Trends Point to Need for BetterApplications Marketplace for ISVs, Service Providers, MobileBusiness EcosystemTranscript of a sponsored BriefingsDirect podcast on the development of enterprise app stores toreach employees, customers, and partners.Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor:PartnerpediaDana Gardner: Hi. This is Dana Gardner, Principal Analyst at Interarbor Solutions, and youre listening to BriefingsDirect. Today, we present a sponsored podcast discussion on the fast moving trends supporting the escalating demand for enterprise app stores. As enterprises and most business users have rapidly adopted smartphones and made them mission critical to their work and lives, tablets are fast on their heels as a similar major disrupter.RIM, Apple’s iOS, and Google Android devices are rapidly changing the way the world doesbusiness and does software. Riding along on the mobile device wave is the complimentary AppStore model pioneered by Apple. The App Store is rapidly gaining admiring adopters from manyquarters, thanks to its promise of reducing cost of distribution and of updates and also of creatingwhole new revenue streams and even deeper user relationships.Those seeking to make app store benefits their own, fast, before someone else does come from adiverse lot, and they include vendors, service providers, and communication service providers.Interestingly though, it’s the users that have shown the way by demonstrating a comfort, awillingness, and an affinity for a self-selection process for downloadable applications andservices.The users are really quite happy with paying for what they have on the spot, as long as thatprocess is quick, seamless, and convenient. So, the onus is now on these variety of businessservice providers and enterprises to come up with some answers for app stores of their own andto serve their employees, customers, and partner ecosystems in new ways.These app stores also must stand up to the rigors of business-to-business (B2B) commerce, notjust consumer-driven gaming.So to learn more about how the enterprise app store market will shape up, Im here with a panelto delve into the market and opportunity for enterprise app stores and to find out how they couldbe created quickly and efficiently to strike, as it were, while the app store is hot.
    • Please join me now in welcoming our guests. Were here with Michele Pelino. She is a PrincipalAnalyst at Forrester Research. Welcome, Michele.Michele Pelino: Hi. How are you?Gardner: Im great. We are also here with Mark Sochan. He is the CEO of Partnerpedia. Hi,Mark.Mark Sochan: Hi, Dana.Gardner: And were here also with Sam Liu. He is Vice President of Marketing at Partnerpedia.Hi there, Sam.Sam Liu: How are you doing, Dana?Gardner: Im great. Michele, lets go to you first. This whole marketplace is something wehadn’t even thought of perhaps two or three years ago, moving very rapidly. It’s also happeningacross categories. Usually we can sort of slice and dice these things, but we are looking atconsumer, business, enterprise, and service providers. Maybe you could sort of paint a picture forwhats going on with business applications, now that we have seen the app store model reallypick up and be attractive to consumers.Importance of mobilityPelino: In order to provide some context around the momentum that were seeing on the app store side of the world, it’s really important to take a step back and recognize how important mobility has become to enterprises overall, as they are interacting with their employees and their customers and their partners and providers as well. We do surveys at Forrester of enterprises in both North America and Europe to better understand those priorities and how mobility fits into overall technology initiatives. We find that three of the top priorities that are being focused on by many enterprises are related to mobility.That includes deploying new devices to their employees. It includes supporting more types ofapplications for not just the employees that are working outside of the office and the roadwarriors that we all think about when we are thinking about mobile workers, but also expandingapplications for workers who are actually in the office.So this broadening of mobility includes many types of workers and applications that address notjust the traditional email/calendaring applications, which are widely deployed by mostcompanies, but is also pushing those applications down into line of business worker types ofapplications, which are tied to particular types of employees in an organization.
    • Theyre applications that may be designed for the sales team, customer service, support, ormarketing. They also might be applications that are tied to the needs of particular verticalindustry’s logistics or supply chain management or enterprise asset management types ofapplications.All of these applications are where were seeing the momentum today. Ultimately, many firms arebroadening the types of applications that theyre deploying to their customers, partners, andsuppliers, as well as to their employees, and this momentum is continuing.The other thing that’s driving some of this momentum is that individuals, not just employees, aregoing out and buying lots of different smartphone devices and mobile devices. You touched onthat in your earlier comments around tablets, slates, and different types of smartphones that areout there. So, this momentum isn’t just happening within the corporation. It’s actually happeningoutside of that, and its what we would call the consumerization of IT.This means that many individuals, consumers, are driving requirements into the corporation andinto the IT organization to get new types of applications on their devices, whether those devicesare personally owned or ones that the corporation has as well.This consumerization trend is also happening to drive these requirements into the organizationand to really generate more momentum around applications in general as well as smartphonedevices, tablets, and other types of mobile devices.Gardner: So, we have the consumers, the users, very much aligned with this trend. They seemto have adapted to it rather easily. Weve also seen an ecosystem of independent software vendors(ISVs) involved, where they see opportunities to create direct relationships or marketplaces andget new revenue. Weve even seen some companies like Zynga and some of the other gamingcorporations, taking off based on this model.So, whats the last leg on the stool. It seems to be the new types of app store providers. Michele,for those organizations thinking of doing this, what do they need to consider? Whats importantfrom a B2B perspective of doing an app store?A lot of momentumPelino: One of the things to think about, when you are doing an app store, is to recognize thattheres a lot of momentum around app stores in general and that came from the initial foray that we had seen from the device manufacturers like Apple and RIM. All the different device manufacturers have application stores out there tied initially to a consumer oriented perspective.The momentum around those app stores has driven corporations to start thinking about what theycan do to more effectively and efficiently support their requirements around applications.
    • The thing with corporations is that IT organizations still want to control which version of theapplications are in there and what types of apps an employee might have access to in a corporateenvironment, as opposed to what they might be doing in their personal world. Security is alwaysa key issue here.All of these things are really driving the need for these application stores but at an enterpriselevel. More and more applications are not just coming from what the IT organization wants toput out there, but also line-of-business workers within the organization are driving more andmore application requirements.By implementing these application stores, I, as an individual employee with a particular role,will have access to certain applications. Another employee may have access to other applicationsthat are tied to their role in the organization, and you could broaden that concept out tointeracting with partners, suppliers, and customers as well.That’s where this momentum for application stores is coming from. Its not just coming from theIT organization, but it’s coming from line of business workers who want to have applications outthere for their customers, employees, and partners.Gardner: Mark Sochan, at Partnerpedia theres a need now for an IT department or an enterpriseorganization to take advantage of this trend, but do it in a way that’s amenable to them, that suitstheir requirements. Is this a big opportunity for IT to do something differently but perhaps evendo something better than the way they have distributed software in the past?Sochan: Absolutely, Dana. Adding to some of the comments that Michele made about IT consumerization, there is no doubt that the IT group is getting pushed by the end users and organizations that have become very comfortable with how they can search, browse, try,  download, and purchase applications. As a result, that has raised the expectations of how those same workers would like to be able browse, search, and download applications that could help them in their business world and with their productivity. But, there are some pretty big differences between the consumer world between buying a 99-cent Angry Birds game versus downloading business applications. So, some of the things that IT groups are having to think aboutand sort out are security and data governance and how data that’s specific to the device, so it canbe managed and, if need be, removed.There are also issues about how the IT group can enable worker productivity and increase thesatisfaction of the user base.Savings and efficienciesFinally, theres a need to try and find cost savings and efficiencies. If you had everyone justbuying individual applications, then you wouldn’t have the benefit of bulk license purchasing or
    • the ability to purchase through normal corporate buying processes that result in larger scales ofeconomy.Gardner: Michele, back to you. I know this is still early and this is a very fast-moving anddynamic marketplace, but do we have any sense of how big this is going to be. Not necessarilynumbers, but do you think that most enterprises are going to want to adopt this sort of a model?It reminds me of a couple of years ago, when we talked in services oriented architecture (SOA)terms about registry and repository, making a list items of services and/or applications, and thenusers could pick and choose and start beginning to make processes from them. Is this somethingthat you at Forrester expect to be pervasive or is this going to be on the fringe?Pelino: This is the beginning of a pretty key momentum driver in this area. What were seeingnow, is that some of these key drivers, are coming together for large, medium, small enterpriseswho must figure out how to expand their applications and capabilities.Also, as Mark said, you still have to have some control over this. You have to deal with corporaterequirements around purchasing and all of the requirements internally as well. All of thosefactors are coming together.Our surveys say that about 30 percent of enterprises -- that’s medium, large, as well as smallenterprises -- are using application stores do deploy some of their applications at some level. It’snot that theyre doing everything that way today. That’s the early stage of this, because this is anevolutionary path. It started on the consumer side and now it’s going into the enterprise.As I think about what our survey data would say going into 2011, I have a feeling that, thatpercentage will jump pretty dramatically. More enterprises are dealing with that pain point of thecomplexity of getting these applications out there, of having to have some control over whichversion, monitoring them, tracking whats going on with the apps, ensuring that everybody isgetting the application that they should or not.Those kinds of things are very important, certainly at a corporate level, and so this is driving a lotof that momentum as well, and security cant be lost in that picture either.Gardner: Sam Liu, at Partnerpedia, how do we help enterprises step into this? Is there a path? Isthere some methodology, track record involved? If I were an IT manager, I am thinking, okay,Ive got to build, Ive got to buy, or Ive got to partner, or some combination in order to get an appstore up and running.If I have an app store that’s serving my employees, the chances are that Im going to need to haveone that’s going to be able to stand up to the rigors of delivering apps and services and businessvalue out to my end-users as well.How does an organization like an enterprise, a vendor, or a communication service provider startthe process of thinking about architecting and providing an app store?
    • Early stagesLiu: Weve talked to a number of different enterprises and various industries, and most of them are in the early stages of researching and trying to figure out what this means to them. They know that tablets are coming, but actually today’s problems have as much to do with just devices already in-house, such as smartphones. What were hearing in terms of platforms is that they note that top three platforms theyre trying to figure out are iOS, Android, and the platform coming from RIM.In that research phase, some of the issues that theyre concerned about are more traditional ITpolicies and compliance issues. They understand the motivation from the user standpoint and thevalue of that, but theyre really trying to understand the landscape in terms of those moretraditional issues around IT control and compliance, such as security.The other thing is that theyre also more open to outsourced or cloud and software-as-a-service(SaaS)-based solutions, as opposed to something that may be completely managed in-house viatraditional software. The issue there is that they want to make sure that it actually can connect tothe very secure session in the corporate environment, and that by outsourcing they are not givingthat up in terms of the security and control.What we recommend is to start with a scoped project. Don’t try to solve all of your problems atonce. Figure out what you need today and build up a roadmap for how you want to get theretomorrow. So you might want to start with the current devices, such as phones and focus onmaybe internal applications or select third-party applications. Deploy a project from that andthen figure out how you want to evolve that towards other devices and other platforms.Gardner: Mark Sochan, this isnt just about the technology of being able to serve up anapplication. This is also about billing, invoicing, the money trail, and then making that auditable.In certain industries, it’s a bit more of an integration issue.How do you walk into an enterprise or a vendor and help them sort through, not just the deliveryof these apps, but also the management of the chargebacks and/or processing of credit cards orother means of billing?Sochan: At Partnerpedia, weve been working with a number of the leading tablet vendors andsome of the largest enterprise customers to understand what are the business problems and whatare the priorities that need to be solved.Overwhelmingly, what were hearing is that most customers are not satisfied with just having anopen marketplace that you might see from, say, the Google marketplace. Theyre looking forsome blended model between complete end-user autonomy and some better corporate control.That’s the first piece of feedback we are hearing.
    • The second piece is that there is a need to have some sort of branding. Most enterprisecompanies want to have some branding, so that it’s very clear to their users that this is theirmarketplace, this is their store. And, that store has a combination of third-party built applications,similar to what you might see if you went into an Apple App Store or into the Google Androidmarketplace.Custom builtBut, you also see applications that have been custom built specifically for that corporation. Thatis, bite-size pieces of applications and business process productivity that is specific to a person’srole in that organization. Plus, some higher end applications are coming from some of theirbusiness partners.Because there are a variety of different sources of these applications, there are different businessmodels that need to be addressed. The one that may be most familiar to all of us would be theones that are the similar kinds of applications that we might find in the Apple App Store or theproductivity type things, whether it’s news and information or time management or calendaring.Then, as we move to the custom built applications or the in-house applications, it’s alsoimportant to be able to have a way to side load those applications and make sure that thoseapplications are available and discoverable by the people in the organization that it’s relevant to.Theres a whole idea of personalization that goes far beyond what weve seen on the consumerside, where basically everyone is presented a very similar experience in the enterprise side.It’s very important to personalize much further to a marketing executive, for example. That’sgoing to be a very different set of applications that have been pre-approved and that are relevantto that marketing executive, versus someone who is on the production floor.Finally, depending on the type of application and the user, theres a need to have a lot of controland flexibility for the corporation to either pre-purchase those licenses and to manage thoselicenses effectively. Then, they can both purchase and manage the distribution of those license,and be able to reclaim them as employees leave the organization or devices are lost, as well asallowing, as appropriate flexibility for the end-users to actually make purchases directly based ontheir budget.Gardner: Michele Pelino with Forrester Research, I don’t know if this is a bit outside of yourfield, but it seems to me that that from an IT procurement perspective we have been talking aboutsmartphones and tablets.When you think about the app store model as the way or a way to distribute and manageapplications to all devices, including PCs, you can start to get better efficiencies over licensing.You can really meter who gets applications and how often theyre used and use that to decide
    • what apps to keep or what to throw out. You can also have a better means of updating and addingsecurity patches in a way that’s automated and centralized, rather than going from point to point.Do have any thoughts about the IT efficiency aspects of an app store model if we take it beyondsmartphones and tablets to the entire endpoints the users use?Evolving over timePelino: That is how this could evolve over time. Weve been starting on the mobile device sideof the world -- smartphones and tablets, those types of devices. But, at a corporate level, thereare other types of endpoints that you need to manage and deploy applications over, and you wantthe same kind of control. You also want to have a sense of how much you are spending.Sam mentioned, as a service type of delivery model or a per user type of delivery model, you canuse different kinds of models here to keep control of the cost and have efficiencies around costthat you might not have today, because there is lots of overlap happening.There are benefits as well, when youre thinking about individual end users who might havedevices that they use in certain situations. When theyre at their desk, maybe they have theirlaptops or desktops there. So, ultimately, you could have the same environment to integrate whatan individual end-user or an employee could get in terms of the apps that theyre able to get andalways have a consistent experience for that.The other side of that is just having a recognition that at the IT level, as much as they would loveto control this, there are lots of devices around the bend. So even in the mobile world the deviceswe see today are not the ones that are going to be here tomorrow and there is more and more,almost on a day-to-day basis, being announced and put out there for end-users, whether it beenterprises or consumers to use.How do I keep that in line? This app-store model is certainly one way to do it. But, when youthink about it at the IT organization level, it’s not just about mobility. They have to think aboutthe endpoints across the organization and this could certainly be relevant in that case as well.Gardner: Mark, were hearing about the benefits for an internal app store where IT, for example,might get better software distribution benefits. I know that Partnerpedia has been working with anumber of early adopters on storefronts and branding around app stores. Are you finding thatthere is a capability here that you can, in effect, create the same app store for internal distributionas well as external, where you would be taking apps and services out to a wider audience, be itB2B or business-to-consumer (B2C)?Sochan: Absolutely. If you look at the core essence of an app store, there is a repository orcatalog of information that makes it very easy for a company’s customers be able to find, browse,and look for products and services, not only from the vendor, but also related products andservices that are of value from that vendors ecosystem.
    • It almost doesn’t matter what kind of company it is. Most companies have some extendedecosystem of value-added partners. The ability to create a very rich catalog of information thatyour customers can browse and search and look for related products and services makes it muchmore compelling and gains a lot more commitment from your partners.Because youre now providing them with of a go-to-market benefit directly to the customers, andfrom the customer’s perspective, they see tremendous value in your company’s products andservices, because they see the richness of the ecosystem around it.At the heart of it is this catalog that can be highly personalized. You can imagine that if yourenow able to personalize this for your customers, where your customers are coming into thismarketplace and they are not just seeing a generic marketplace, they are actually seeing amarketplace that’s been personalized to them.Marketplace knowsThis means that the marketplace already knows which products your customers have purchasedfrom you and therefore is making a preselection or presenting them with information that’s veryspecific and related to the footprint that, that customer already has of your products.In some cases, in a more consumer-oriented world, you may want to actually go to a transactionand actually enable purchasing. But, our enterprise customers are telling us that, equallyimportant, if not more important, in the first steps is to have a very sophisticated lead captureengine, so that you can capture that interest that your customer has expressed, and been browsingand expressed interest in a particular product.Then, you can route that, as appropriate, into whatever customer relationship management(CRM) system is being used and more effectively follow up with that customer, either with yourown direct sales force or with passing that lead to your partners for the appropriate follow up.Gardner: This is interesting. App stores in the enterprise seem to be the gift that keeps giving.Weve got distribution benefits, but now we are looking at some marketing and businessintelligence (BI) benefit, where we can segment and provide a different façade or set ofapplications and services to different constituencies, know who they are, create a relationship,gather metadata about their activities, and then better serve them with the next round.Back to you Michele. Is there a marketing and a BI benefit through the app store model allowsfor an efficiency in gathering information and delivering products and services significantlybetter than some of the past models where these have all been in sort of similar silos and it hasbeen difficult to integrate and pull them together?Pelino: You can imagine that now, with the capabilities that you have, youre going to be able totrack and understand better what individuals are doing. Are they using certain applications? Whatthey are doing? When they are doing it? As well as better understanding how you might be able
    • to package and put together capabilities that might be more valuable to your customers in amanner that will be useful, in an individualized manner, not just basic bundles or combinationsof services.From the BI side of this, weve only started scraping the surface, because we are in the earlierstages. But as you have all of your customers, partners, and suppliers accessing these applicationstores, as well as your employees, you can then target those individuals with appropriateinformation. Not necessarily marketing all the time, but appropriate information, if it’s foremployees and partners and suppliers, and for the customers, certainly marketing andpromotional activities could be tied in here as well.Gardner: It sounds very good in theory. Mark, tell us a little bit about some of the ways that thisis actually being used now. I know you can’t always tell us the names of the folks youre workingwith, because you are an OEM supplier and they may still be in pilot in terms of their own appstores, but how are these ideas really coming into fruition? What’s really going on on the street?Some use cases for this enterprise app store concept?Sochan: What’s happening on the street is that a number of tablet vendors are seeing that havinga branded app store capability around their tablets is a critical checkbox item to creating a wholeproduct that is valuable to the enterprise. That’s the first thing that we see happening through ourdirect relationships with our vendors and customers.The second thing is that the enterprise customers and consumers of these tablets are looking andstarting pilots right now, where theyre setting up their own branded app store to make it easierfor their internal users to be able to browse and find and demod applications and these pilots arestarting now.Gardner: Do you have any metrics of success? Are we too soon into this? Have you got anyusers that have put some of this into practice and said, "We did blank and then we got blank inreturn. There was a percent increase in this or a decrease in that?" Do we have any metrics thatdemonstrate what the payoffs from doing this are?Trove of dataSochan: As Michele motioned, there is a really exciting rich trove of data and BI that you get,because now you can see what users are interested in. You see what they are browsing.All of us are very familiar with the Amazon-like model, where you rate products and services.The exact same thing is now enabled in these branded app stores, where the users are in real timerating the number of stars for that application. More importantly, they are giving their commentsabout what they found useful and areas that they would like to see improvements, which createsthis very exciting innovation cycle.Where previously you had very complex monolithic applications that got delivered and had acouple of year cycle, now youre seeing bite-size pieces of innovation that gets immediate
    • feedback from the end-users. The developer sees that feedback almost instantly and is able toimmediately respond with either bug fixes or feature enhancements.What’s really exciting to me is just how fast the innovation and that feedback loop happens thatjust spurs more innovation.Gardner: Before we wrap up, maybe we could step out a little bit into the future and think aboutsome of the implications for this.Michele, how far do you think this can go? Weve talked about how it could come back andaffect the PCs. I am thinking that it really could change the way businesses operate in terms oftheir revenue, relationships with their customers, central repository and means of managing bothmarketing and innovation and then distribution.Pelino: If you think about the evolution of where this could head, youre starting with the centralpiece of the value proposition to many of these mobile devices and tablets, which is theapplication, and that’s absolutely critical.Youre going to be proving out the value of the applications in these app stores. But, benefits thatcan be achieved are efficiencies around cost. Youve got benefits around having all thisinformation about your customers, your partners, your suppliers, your employees, or anybodyinterfacing with these application stores -- depending on how youre implementing them -- thatyou can now use to leverage and broaden out your relationships with them at various levels.This is absolutely critical. Its bringing up the value of the information into making betterbusiness decisions, and that business intelligence I think should not be underestimated. The otherside of it is, when you think about the complexities that are facing the IT organization at a realtangible level, that’s not going to go away.As we look to the future, the complexities around these devices, around the tablets, the slates, thesmartphones, the other devices that are the more traditional devices and endpoints thatcompanies have to manage and deal with, that complexity is going to continue.Managing complexityWhen you think about where this can head, recognizing that companies are going to be lookingfor more efficient ways to manage that complexity, these application stores are one way to dothat, and they provide a pretty cost effective way potentially, because, as Sam mentioned earlier,some of these are dealt with as a service, per user basis, per use basis, and so there is efficienciesaround this that you can’t underestimate either.Gardner: You almost want to throw another acronym out there, which would be something like"business services as a service."
    • Pelino: That’s not a bad idea. But, as you think of the future, there are a lot of opportunities toreally build this out and have a critical impact on the strategic initiatives of the organization. Itmay not be just a tactical thing that the IT organization is implementing. It’s a very strategicpotential for an organization to implement these stores.Gardner: Mark Sochan, are you talking at that executive level with some of your customers?First, maybe you ought to quickly summarize what it is that the Partnerpedia is delivering to themarket and then follow on with are you selling this to IT people or to strategic thinkers who arereally looking at this as a business strategy.Sochan: The core of the Partnerpedia offering is a white label, cloud-based, branded app store,that allows very efficient discovery and delivery of applications. The internal benefits for theinternal facing app store is the capability for IT members to be able to pre-purchase selectapplications that they want their users have available to them. And also providing the capabilityto brand that app store so that it follows the company’s logo and it has a very consistentcorporate look and feel.Then, giving a way for users to be able to very easily search, browse, and look for applicationsthat are specific to their role in the organization.Finally, the license management of that software, allowing the IT department to be able to tracklicenses that have been purchased and downloaded, as well as be able to reclaim those licenses asis appropriate, when an employee either no longer needs that license or has left the organizationor has lost the device.And looking more to the future, we are also working very closely with customers that arebuilding a private branded marketplace. And I distinguish between an app store and amarketplace in that a marketplace is much broader than just applications. It can be hard goods,products, services, or offerings from partners and provides just a much richer way for customersto discover value-added offerings from a company.Gardner: Who are the folks who seem to be most interested in this? Is this something youreselling at multiple levels, or do you really have the ears yet of that business strategy?Sochan: Were seeing it in a few different industries. Certainly high tech is an area where thislends itself very well, because most companies are moving to a cloud services world and sotheyre looking for new and more innovative ways to combine and recombine multiple solutionofferings to come up with more valuable offerings to their customers.Driving opportunitiesThis is also driving opportunities for innovation and business models. how the customer paysfor it. Having these bite-size pieces of innovation lends itself to new ideas and new business
    • models in which there can be not only just actual new sources of revenue that can come out ofthis, because now it’s a channel to the market.Gardner: Michele, are there any resources at Forrester that you could point people to, if theywanted to explore this a bit more? Are there some reports, some URLs, any place that you wouldsuggest people go to at Forrester to learn more?Pelino: As I was talking I was referencing a few points of data from various reports that might berelevant, and you can get to those links through the Forrester site..Theres one report that sets up the complexity that’s facing many organizations that I touched onvery early on, called "Managing Mobile Complexity."Theres another report that’s coming out very soon around mobility in the cloud. Weve beentalking about these delivery mechanisms, cloud-based delivery mechanisms for applications andservices, especially around mobile devices and applications and services. That report is comingout in the next week or so.Gardner: Mark Sochan at Partnerpedia, are there some reports, resources, white papers, ways inwhich people can learn more about your approach to the market and this notion of the white labelin the cloud app store as a service?Sochan: Weve got some great white papers that people can access from our website atpartnerpedia.com, that will give very useful insights into some of the best leading practices inthis area.Gardner: Youve been listening to a sponsored BriefingsDirect podcast discussion on the fastmoving trend supporting the escalating demand for enterprise app stores.Id like to thanks our guests. Weve been here today with Michele Pelino. She is a PrincipalAnalyst at Forrester Research. Thanks, Michele.Pelino: Thanks so much.Gardner: And Mark Sochan. He is the CEO at Partnerpedia. Thank you, Mark.Sochan: My pleasure.Gardner: And also Sam Liu, Vice President of Marketing at Partnerpedia. Thanks, Sam.Liu: Thanks, Dana.Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks again forlistening and come back next time.
    • Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Download the transcript. Sponsor:PartnerpediaTranscript of a sponsored BriefingsDirect podcast on the development of enterprise app stores toreach employees, customers, and partners. Copyright Interarbor Solutions, LLC, 2005-2011. Allrights reserved.You may also interested in: • The Enterprise App Store and Self-Service IT: How SOA,SaaS, and Mashups will Thrive • Hastening Trends Around Cloud Mobile Push Application Transformation as Priority, Says Research • The Open Group Cloud Panel Forecasts Cloud as Spurring Useful Transition Phase for Enterprise IT Architecture • Cloud Computing Enterprise Architecture Align to Make Each More Useful to Other, Say Experts