Marketing Library Services at a Distance

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  • Images from NatalieDee.com Comics from: XKCD.com
  • I talked to Anali Perry, who is in these videos and she told me they have a team that works on these. The actual recording takes anywhere from 30-60 minutes, she improvises a good amount and they try hard to inject humor into it, so multiple takes. They use a student intern for some of the video editing.
  • Photo by Mr.KIO via Flickr Creative Commons: http://www.flickr.com/photos/igievil/4401962584/
  • Informal screencasts + YouTube = no or low cost in time and money. I use Captivate.
  • These are low barrier to our users and low barrier to us (no programming, little time needed to set up).
  • Marketing Library Services at a Distance

    1. 1. Marketing Library Services at a Distance Dana Longley Empire State College
    2. 2. Marketing? <ul><li>Not “marketing” </li></ul><ul><li>Not “promotion” </li></ul><ul><li>What Instead? </li></ul>
    3. 3. 1. Awareness ! 2. Sense of control 4. Fun and whimsy! Buy-in via: Cross-promotion UX @ Point of Need 3. Time is precious
    4. 4. Obstacles <ul><li>$$$ Staff </li></ul><ul><li>Space Brand </li></ul><ul><li>Existence? </li></ul>
    5. 5. How do we make our online library services stand out?
    6. 6. Fave Example: ASU Library Minute
    7. 7. New Paint on Old Classics
    8. 8. Awareness <ul><li>Postcards: </li></ul><ul><li>cost: ~$0.20 / postcard </li></ul><ul><li>600-2000 sent / term (4 x a year) </li></ul><ul><li>New students only </li></ul><ul><li>2-3 weeks AFTER term start </li></ul><ul><li>bit.ly URL to track usage </li></ul>
    9. 9. Virtual Tour
    10. 10. In the (online) classroom
    11. 11. Chat, Chat Everywhere!
    12. 12. Online “Office Hours”
    13. 13. Low-Barrier, Passive <ul><li>Library Toolbar </li></ul><ul><li>Sticky note feedback board </li></ul><ul><li>Reference email signature </li></ul>
    14. 14. On Deck <ul><li>Brown Bag webinars for faculty & staff </li></ul><ul><li>Research paper contest </li></ul><ul><li>Audio podcasts </li></ul>
    15. 15. Wishlist <ul><li>Online Gaming! </li></ul><ul><ul><li>Online Jeopardy Tournament </li></ul></ul><ul><ul><li>ARG (alternate reality gaming) </li></ul></ul><ul><li>Online Book Club </li></ul><ul><li>Student-created podcasts </li></ul><ul><li>Faculty collaboration on: </li></ul><ul><ul><li>assignment design </li></ul></ul><ul><ul><li>Course embeds </li></ul></ul><ul><ul><li>Student-run journal </li></ul></ul>
    16. 16. Info <ul><li>Links: </li></ul><ul><li>tinyurl.com/danasunyla10 </li></ul><ul><li>Dana Longley </li></ul><ul><li>Assistant Director, Library Services </li></ul><ul><li>Empire State College, SUNY </li></ul><ul><li>Email: dana.longley@esc.edu </li></ul><ul><li>Twitter: disobedientlib </li></ul><ul><li>Blog: farofflibrarian.blogspot.com </li></ul>

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