What To Do When: Informing design at every phase

1,184
-1

Published on

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,184
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
66
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

What To Do When: Informing design at every phase

  1. 1. 1 What to do when: Informing design at every phase Dana Chisnell Web Design World Seattle July 2009
  2. 2. 2 The team did a great job. Something is wrong. But what?
  3. 3. 3 Business requirements. Check. IT constraints. Check. Input from users. ...
  4. 4. 4 How do you fit user research into the process?
  5. 5. 5 There are simple things you can do to inform design decisions:
  6. 6. 6 Observe and listen to users through 3 key questions http://www.flickr.com/photos/roby72/3345955051/
  7. 7. 7 These phases Requirements gathering Design & test Launch
  8. 8. 8 Map to these questions What should the design do? How should it do it? Does it do what we want it to do?
  9. 9. 9 What does that look like? What should the How should it Does it do what we design do? do it? wanted it to do?
  10. 10. 10
  11. 11. 11 What should the design do?
  12. 12. 12
  13. 13. 13 Learn who the users are
  14. 14. 14 Brokers or administrators?
  15. 15. 15 Doctors or patients?
  16. 16. 16 Road warriors or vacationers?
  17. 17. 17 ๏ Who are the users? ๏ What are they like? ๏ How are they reaching task goals?
  18. 18. 18 Knowing user goals ensures the design will be successful
  19. 19. 19 Ask, listen Surveys Focus groups
  20. 20. 20 Observe related tasks Usability test previous release Ethnographic methods Field usability tests
  21. 21. 21 Learn what is useful to users
  22. 22. 22 Benefit Value Usefulness
  23. 23. 23 If benefits aren’t clear, uptake will be a struggle
  24. 24. 24 Test competitors
  25. 25. 25 Test inherent value Current users rave or complain interview-based tasks
  26. 26. 26 Test inherent value New users tasks from current users verbalize benefits
  27. 27. 27 Test inherent value Analyze current and new users match? anyone match Marketing?
  28. 28. 28 BobAdvisor
  29. 29. 29 Proof the concept
  30. 30. 30 Qualitative data validating ideas
  31. 31. 31 Reality checkpoint: translating research to requirements
  32. 32. 32 Show early designs Focus groups Participatory design sessions
  33. 33. 33 Test against benchmarks Goals Previous performance
  34. 34. 34 How should the design work?
  35. 35. 35
  36. 36. 36 Prototype
  37. 37. 37 Flow Steps Information architecture Interaction
  38. 38. 38 Minimize design risks, experiment with ideas
  39. 39. 39 Low fidelity Paper and pencil drawings Wireframes
  40. 40. 40 High fidelity Comps Real data Realistic look Realistic interaction
  41. 41. 41 Iterate (rapidly)
  42. 42. 42 Experimenting = options, refinements
  43. 43. 43 Engage the team in design, shorten time to market
  44. 44. 44 RITE Rapid Iterative Testing Evaluation
  45. 45. 45 BobAdvisor
  46. 46. 46 BobStar* BobStar As part of our ongoing commitment to provide first class performance reporting for our most valuable clients, we have enhanced our Quarterly Performance Statements for our managed accounts and enrolled full service accounts. The enhancements, which include a new design and expanded content will e introduced to our clients with their 4th quarter 2009 Quarterly Performance Statements this january 2010. Read more Learn more - Quick Market Update: Two charts, one table, and a bullet point - Quarterly conference to be held on March 30 - 140 BobStar* mutual funds to be removed 3/14 - Order BobStar* CSA accepted BobStar*
  47. 47. 47 Compare designs Tough questions Contentious decisions * Must be radically different http://www.flickr.com/photos/8666121@N02/2405646718
  48. 48. 48 Test in context
  49. 49. 49 Insights beyond the lab
  50. 50. 50 Environmental factors Holistic view of task goals
  51. 51. 51 Go to users Narrow scope Narrow task User-documented data Informal or formal
  52. 52. 52 Does it do what we want it to do?
  53. 53. 53
  54. 54. 54 Follow up on previous releases BTO
  55. 55. 55 Error rates Hard-to-solve problems Remedies for next release
  56. 56. 56 Start somewhere
  57. 57. 57 Classic usability test Holistic and summative OR Examine localized problems
  58. 58. 58 Compare to benchmarks
  59. 59. 59 Compare, contrast quantitative data
  60. 60. 60 Measure improvement
  61. 61. 61 Classic usability test Against benchmarks Defining benchmarks Summative
  62. 62. 62 Verify and validate
  63. 63. 63 Quantitative data about success measures
  64. 64. 64 Ensure goals are being met Set priorities
  65. 65. 65 Classic usability test End-to-end Refining tasks How usable is the design
  66. 66. 66 BobStar* BobStar As part of our ongoing commitment to provide first class performance reporting for our most valuable clients, we have enhanced our Quarterly Performance Statements for our managed accounts and enrolled full service accounts. The enhancements, which include a new design and expanded content will e introduced to our clients with their 4th quarter 2009 Quarterly Performance Statements this january 2010. Read more Learn more - Quick Market Update: Two charts, one table, and a bullet point - Quarterly conference to be held on March 30 - 140 BobStar* mutual funds to be removed 3/14 - Order BobStar* CSA accepted BobStar*
  67. 67. 67 Logo Division name Text Duane Chisnell shares his thoughts on investment management and trust.
  68. 68. 68 What to do when
  69. 69. 69 How do you fit user research into the process?
  70. 70. 70 There are simple things you can do to inform design decisions
  71. 71. 71 Observe and listen to users through 3 key questions
  72. 72. 72 Take-aways What should the design do? observe and listen to users test value proof the concept set benchmarks and goals How should it work? prototype and iterate design test in context Does it do what we want it to do? compare to benchmarks validate against usability goals
  73. 73. 73 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  74. 74. 74 Me Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148

×