What To Do When: Informing design at every phase
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What To Do When: Informing design at every phase

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    What To Do When: Informing design at every phase What To Do When: Informing design at every phase Presentation Transcript

    • 1 What to do when: Informing design at every phase Dana Chisnell Web Design World Seattle July 2009
    • 2 The team did a great job. Something is wrong. But what?
    • 3 Business requirements. Check. IT constraints. Check. Input from users. ...
    • 4 How do you fit user research into the process?
    • 5 There are simple things you can do to inform design decisions:
    • 6 Observe and listen to users through 3 key questions http://www.flickr.com/photos/roby72/3345955051/
    • 7 These phases Requirements gathering Design & test Launch
    • 8 Map to these questions What should the design do? How should it do it? Does it do what we want it to do?
    • 9 What does that look like? What should the How should it Does it do what we design do? do it? wanted it to do?
    • 10
    • 11 What should the design do?
    • 12
    • 13 Learn who the users are
    • 14 Brokers or administrators?
    • 15 Doctors or patients?
    • 16 Road warriors or vacationers?
    • 17 ๏ Who are the users? ๏ What are they like? ๏ How are they reaching task goals?
    • 18 Knowing user goals ensures the design will be successful
    • 19 Ask, listen Surveys Focus groups
    • 20 Observe related tasks Usability test previous release Ethnographic methods Field usability tests
    • 21 Learn what is useful to users
    • 22 Benefit Value Usefulness
    • 23 If benefits aren’t clear, uptake will be a struggle
    • 24 Test competitors
    • 25 Test inherent value Current users rave or complain interview-based tasks
    • 26 Test inherent value New users tasks from current users verbalize benefits
    • 27 Test inherent value Analyze current and new users match? anyone match Marketing?
    • 28 BobAdvisor
    • 29 Proof the concept
    • 30 Qualitative data validating ideas
    • 31 Reality checkpoint: translating research to requirements
    • 32 Show early designs Focus groups Participatory design sessions
    • 33 Test against benchmarks Goals Previous performance
    • 34 How should the design work?
    • 35
    • 36 Prototype
    • 37 Flow Steps Information architecture Interaction
    • 38 Minimize design risks, experiment with ideas
    • 39 Low fidelity Paper and pencil drawings Wireframes
    • 40 High fidelity Comps Real data Realistic look Realistic interaction
    • 41 Iterate (rapidly)
    • 42 Experimenting = options, refinements
    • 43 Engage the team in design, shorten time to market
    • 44 RITE Rapid Iterative Testing Evaluation
    • 45 BobAdvisor
    • 46 BobStar* BobStar As part of our ongoing commitment to provide first class performance reporting for our most valuable clients, we have enhanced our Quarterly Performance Statements for our managed accounts and enrolled full service accounts. The enhancements, which include a new design and expanded content will e introduced to our clients with their 4th quarter 2009 Quarterly Performance Statements this january 2010. Read more Learn more - Quick Market Update: Two charts, one table, and a bullet point - Quarterly conference to be held on March 30 - 140 BobStar* mutual funds to be removed 3/14 - Order BobStar* CSA accepted BobStar*
    • 47 Compare designs Tough questions Contentious decisions * Must be radically different http://www.flickr.com/photos/8666121@N02/2405646718
    • 48 Test in context
    • 49 Insights beyond the lab
    • 50 Environmental factors Holistic view of task goals
    • 51 Go to users Narrow scope Narrow task User-documented data Informal or formal
    • 52 Does it do what we want it to do?
    • 53
    • 54 Follow up on previous releases BTO
    • 55 Error rates Hard-to-solve problems Remedies for next release
    • 56 Start somewhere
    • 57 Classic usability test Holistic and summative OR Examine localized problems
    • 58 Compare to benchmarks
    • 59 Compare, contrast quantitative data
    • 60 Measure improvement
    • 61 Classic usability test Against benchmarks Defining benchmarks Summative
    • 62 Verify and validate
    • 63 Quantitative data about success measures
    • 64 Ensure goals are being met Set priorities
    • 65 Classic usability test End-to-end Refining tasks How usable is the design
    • 66 BobStar* BobStar As part of our ongoing commitment to provide first class performance reporting for our most valuable clients, we have enhanced our Quarterly Performance Statements for our managed accounts and enrolled full service accounts. The enhancements, which include a new design and expanded content will e introduced to our clients with their 4th quarter 2009 Quarterly Performance Statements this january 2010. Read more Learn more - Quick Market Update: Two charts, one table, and a bullet point - Quarterly conference to be held on March 30 - 140 BobStar* mutual funds to be removed 3/14 - Order BobStar* CSA accepted BobStar*
    • 67 Logo Division name Text Duane Chisnell shares his thoughts on investment management and trust.
    • 68 What to do when
    • 69 How do you fit user research into the process?
    • 70 There are simple things you can do to inform design decisions
    • 71 Observe and listen to users through 3 key questions
    • 72 Take-aways What should the design do? observe and listen to users test value proof the concept set benchmarks and goals How should it work? prototype and iterate design test in context Does it do what we want it to do? compare to benchmarks validate against usability goals
    • 73 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
    • 74 Me Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148