Collaborative analysis techniques for user reseaerch

1 Making smart design decisions Collaborative analysis techniques Dana Chisnell UX Lx - May 2010

3 Telling Stories

7 Wiki or Blog

8 Rolling Issues Lists

10 Rolling issues lists Observations in real time Observer participation = buy-in Low-ﬁ reporting

11 Observations in real time Large whiteboard Colored markers Don’t worry about order Be clear enough to remember what was meant

Rolling issues

Angela Coulter Rolling issues

14 Observer participation After 1-3 participants, longer break You start Invite observers to add and track items

15 Weighting Number of incidents Who’s who

17 Big ideas, so far Consensus: Observers buy in observers contribute to identifying issues you learn constraints instant reporting

19 What obstacles do teams face in implementing user experience design practices?

20 KJ Analysis

21 Priorities, democratically reach consensus from subjective data similar to afﬁnity diagramming invented by Jiro Kawakita objective, quick 8 simple steps

22 1. Focus question What needs to be ﬁxed in Product X to improve the user experience? (observations, data) What obstacles do teams face in implementing UE practices? (opinion)

23 2. Organize the group Call together everyone concerned For user research, only those who observed Typically takes an hour

24 3. Put opinions or data on notes For a usability test, ask for observations (not inferences, not opinion) No discussion

25 4. Put notes on a wall Random Read others’ Add items No discussion

26 5. Group similar items In another part of the room Start with 2 items that seem like they belong together Place them together, one below the other Move all stickies Review and move among groups Every item in a group No discussion

27 6. Name each group Use a different color Each person gives each group a name Names must be noun clusters Split groups Join groups Everyone must give every group a name No discussion

28 7. Vote for the most important groups Democratic sharing of opinions Independent of inﬂuence or coercion Each person writes their top 3 Rank the choices from most to least important Record votes on the group sticky No discussion

29 8. Rank the groups Pull notes with votes Order by the number of votes Read off the groups Discuss combining groups Agreement must be unanimous Add combined groups’ votes together Stop at 3-5 clear top priorities

30 Observation to Direction

32 Observations to direction Observation Inference Opinion Theory: Direction

33 Participants typed in the top chat area rather than the bottom area. Observations

34 Observations Sources: What you saw usability testing What you heard user research sales feedback support calls and emails training

35 - Participants are drawn to open areas when they are trying to communicate with other attendees - Participants are drawn to the ﬁrst open area they see Inferences

36 Inferences Judgements Conclusions Guesses Intuition

37 - Participants are invited to click there because it looks clickable - It’s the ﬁrst open area in the widget - Participants did not see the typing area below Opinions

38 Opinions Review the inferences What are the causes? How likely is this inference to be the cause? How often did the observation happen? Are there any patterns in what kinds of users had issues?

39 - Make the response area smaller until it has content Direction

40 Direction What’s the evidence for a design change? What does the strength of the cause suggest about a solution? Test theories

43 Big idea: Making sense of the data Observation Inference Opinion Direction What happened Gap between UI Why you think it’s A theory about and user behavior happening what to do about it

45 Big idea: Collaborative analysis share experience: stories each person shares their experience with the user everyone hears/sees rich users stories easy to visualize people using designs build consensus in real time: rolling issues observers contribute to identifying issues you learn constraints instant reporting identify priorities: KJ analysis quick, democratic make sense of the data, together what you heard, saw gap between the UI and the behavior What you think is happening

46 Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting

47 Dana Chisnell dana@usabilityworks.net www.usabilityworks.net 415.519.1148

Collaborative analysis techniques for user reseaerch

by Dana Chisnell on May 20, 2010

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