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Top 2:lessons learned,looking forwardDana Chisnell@danachis@ChadButterfly
page 27
KingCounty2004read easily?    Not so easy to read,navigate?       find sections, oridentify        complete withoutsections...
PortlandMaine2011read easily?navigate?identifysections?findinstructions?understandinstructions?followinstructionseasily?com...
Not ideal line length                                       and justification.ShawneeCounty2004read easily?navigate?identif...
DEMONSTRATION BALLOT                                                                                                      ...
California                 Instructions that are2012             not instructions... read easily? navigate? identify secti...
Problems arewell understoodsplit contests across columns   overvotingthere are responses on both                          ...
Poor design and instructionson ballots makeunderstanding, marking, and castingdifficult, time-consuming, andcomplicated
Poor design and instructionson ballots makecounting, canvassing, and auditsdifficult, time-consuming, andcomplicated
DeconstructingCalifornia Top 2primary ballots:Lessons learned
California2012 read easily? navigate? identify sections? find instructions? understand instructions? follow instructions ea...
Yelling! find instructions? read easily?
find instructions?read easily?
understandinstructions?follow instructionseasily?complete withoutmistakes?
No. 05: Use simplenonpartisan officesVoter-nominated and words.                                                101         ...
No. 05: Use simplenonpartisan officesVoter-nominated and words.No. 04:All voters, regardless of the party preference theydi...
Voter-nominated and nonpartisan officesAll voters may vote for any candidate for a voter-nominated or nonpartisan office.
Voter-nominated and nonpartisan offices                                             67 wAll voters may vote for any candida...
California2012Contests splitacross columns
California2012Responses onboth sidesof names
California2012Arrows ratherthan bubbles(and on thewrong side ofthe choices)
California2012Formattinginconsistent ortoo consistent:no visualhierarchy
California2012Instructionsinstructionsinstructions
What happened?split contests across columns   overvotingresponse spaces on both                                overvotings...
Can voters... read all of the information on the ballot easily? navigate through the ballot to find all the contests and ba...
Designingusable ballotsUse lowercase letters      Use accurate instructional                           illustrationsAvoid ...
Can voters... understand what each instruction means? follow instructions easily? complete the ballot without making mista...
Writing instructionsvoters understandAt the beginning of the       Write in active voice, withballot explain how to vote  ...
New tools.
Field Guides seriesResearch          Research          SOP and Usability   Researchcommissioned by   commissioned by   and...
Written anddesigned for you
Published by300+ peoplewho say
thank youforbeing amazing
Coming soonEffective election Delivering useful Effective design          Designing multi-department         voter educati...
Field Guides To EnsuringVoter Intentcivicdesigning.org       /fieldguides
Dana Chisnelldana@usabilityworks.netcivicdesign@usabilityworks.netcivicdesign.org@danachis@ChadButterfly
California's top lessons learned in design and language
California's top lessons learned in design and language
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California's top lessons learned in design and language

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Introducing the Field Guides To Ensuring Voter Intent through an analysis of classic ballot design issues and the California top 2 primary ballot in particular.

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Transcript of "California's top lessons learned in design and language"

  1. 1. Top 2:lessons learned,looking forwardDana Chisnell@danachis@ChadButterfly
  2. 2. page 27
  3. 3. KingCounty2004read easily? Not so easy to read,navigate? find sections, oridentify complete withoutsections? making mistakesfindinstructions?understandinstructions?followinstructions Wait. Wha...?easily?completewithoutmistakes?
  4. 4. PortlandMaine2011read easily?navigate?identifysections?findinstructions?understandinstructions?followinstructionseasily?complete People missedwithout these instructionsmistakes? Why do the top instructions have letters?
  5. 5. Not ideal line length and justification.ShawneeCounty2004read easily?navigate?identifysections?findinstructions?understandinstructions?followinstructions Sections aren’t thateasily? easy to pick outcompletewithoutmistakes?
  6. 6. DEMONSTRATION BALLOT [Insert Chinese Translation] SAMPLE BALLOT FOR THE GENERAL ELECTION - City of New York - County of Kings - November 2, 2010 [Insert Korean Translation] A B C D E F G RDH H WRITE-IN CANDIDATO POR 1. BEFORE VOTING THIS BALLOT, Democratic Republican Independence Conservative Working Families Green Rent is 2 Damn Libertarian ESCRITO High PLEASE READ THENew York City [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Chinese] [Korean] INSTRUCTIONS ON [Korean] THE OTHER SIDE OF 1A 1B 1C 1D 1E 1F 1G 1H WRITE-IN THIS BALLOT. Andrew M. Carl P. Andrew M. Carl P. Andrew M. Howie Jimmy Warren 1. ANTES DE EMITIR Cuomo Paladino Cuomo Paladino Cuomo Hawkins McMillan Redlich [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] SU VOTO CON2010 [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] ESTA PAPELETA, [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] SÍRVASE LEER LAS [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] INSTRUCCIONES EN EL DORSO DE ESTA PAPELETA. Electors for Robert J. Gregory J. Robert J. Gregory J. Robert J. Gloria Alden Governor and Duffy Edwards Duffy Edwards Duffy Mattera Link [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Lieutenant [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Governor [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] 2. BALLOT PROPOSALS [Spanish]read easily? 1 [Chinese] ARE LOCATED ON THE OTHE SIDE OF THIS K J ✺ I BALLOT.navigate? [Korean] Taxpayers [Chinese] [Korean] Freedom [Chinese] [Korean] Anti-Prohibition [Chinese] [Korean] 2. LAS PROPUESTAS DE PAPELETA APARECEN EN EL DORO DE ESTA Vote Onceidentify Vote una vez [Chinese] [Korean] 1K Carl P. 1J Charles 1I Kristin M. PAPELETA. Paladino Barron Davissections? [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean]find MARKING INSTRUCTIONS: Gregory J. Eva M. Tanya INSTRUCCIONESinstructions? Edwards [Chinese] [Chinese] Doyle [Chinese] [Chinese] Gendelman [Chinese] [Chinese] DE MARCADO: [Korean] [Korean] [Korean] Correct Mark: [Korean] [Korean] [Korean] Marca Correcta:understand How many votes do I A B C D E F G Comptroller Democratic Republican Independence Conservative Working Families Green Libertarianinstructions? [Spanish] get for governor? [Chinese] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] 2 [Korean] 2A 2B 2C 2D 2E 2F 2G WRITE-INfollow Vote Once Vote una vez [Chinese] Thomas P. DiNapoli [Chinese] Harry Wilson [Chinese] Harry Wilson [Chinese] Harry Wilson [Chinese] Thomas P. DiNapoli [Chinese] Julia A. Willebrand [Chinese] John Gaetani [Chinese] Worst. Instructions. [Korean] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese]instructions [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] Ever. A B C D E F G ✺easily? Attorney General [Spanish] Democratic [Chinese] Republican [Chinese] Independence [Chinese] Conservative [Chinese] Working Families [Chinese] Libertarian [Chinese] Freedom [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean]complete 3 [Chinese] [Korean] Vote Once 3A Eric T. 3B Dan 3C Eric T. 3D Dan 3E Eric T. 3F Carl E. 3G Ramon J. WRITE-IN Vote una vez Schneiderman Donovan Schneiderman Donovan Schneiderman Person Jimenezwithout [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean]mistakes? [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] A B C D E F G RDH H Democratic Republican Independence Conservative Working Families Green Rent is 2 Damn Libertarian [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] High [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Chinese] [Korean] [Korean] 4A 4B 4C 4D 4E 4F 4G 4H WRITE-IN United States Kristen E. Joseph J. Kristen E. Joseph J. Kristen E. Cecile A. Joseph John Gillibrand DioGuardi Gillibrand DioGuardi Gillibrand Lawrence Huff Clifton Senator [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Spanish] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] 4 [Korean] K J I Vote Once Vote una vez [Chinese] [Korean] Tax Revolt Taxpayers Anti-Prohibition [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] 4K 4J 4I Bruce Joseph J. Viva Blakeman DioGuardi Morgan [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese]
  7. 7. California Instructions that are2012 not instructions... read easily? navigate? identify sections? find instructions? understand instructions? follow instructions easily? complete without mistakes?
  8. 8. Problems arewell understoodsplit contests across columns overvotingthere are responses on both overvotingsides of namesarrows rather than bubbles marking incorrectlyformatting is inconsistent or undervotingtoo consistentinstructions are complicated all kinds of crazy thingsor lackingvoters don’t know how to lost votescorrect their ballots
  9. 9. Poor design and instructionson ballots makeunderstanding, marking, and castingdifficult, time-consuming, andcomplicated
  10. 10. Poor design and instructionson ballots makecounting, canvassing, and auditsdifficult, time-consuming, andcomplicated
  11. 11. DeconstructingCalifornia Top 2primary ballots:Lessons learned
  12. 12. California2012 read easily? navigate? identify sections? find instructions? understand instructions? follow instructions easily? complete without mistakes?
  13. 13. Yelling! find instructions? read easily?
  14. 14. find instructions?read easily?
  15. 15. understandinstructions?follow instructionseasily?complete withoutmistakes?
  16. 16. No. 05: Use simplenonpartisan officesVoter-nominated and words. 101 wo rdsNo. 04:All voters, regardless of the party preference theydisclosed upon registration, or refusal to disclose aWrite short sentences.party preference, may vote for any candidate for avoter-nominated or nonpartisan office.No. 06:The party preference, if any, designated by acandidate for a voter-nominated office is selected byUse active voice.the candidate and is shown for the information of thevoters only.It does not imply that the candidate is nominated orNo. 09:endorsed by the party or that the party approves ofthe candidate. The party preference, if any, of aShort paragraphs.candidate for a nonpartisan office does not appear onthe ballot.
  17. 17. No. 05: Use simplenonpartisan officesVoter-nominated and words.No. 04:All voters, regardless of the party preference theydisclosed upon registration, or refusal to disclose aWrite short sentences.party preference, may vote for any candidate for avoter-nominated or nonpartisan office.No. 06:The party preference, if any, designated by acandidate for a voter-nominated office is selected byUse active voice.the candidate and is shown for the information of thevoters only.It does not imply that the candidate is nominated orNo. 09:endorsed by the party or that the party approves ofthe candidate. The party preference, if any, of aShort paragraphs.candidate for a nonpartisan office does not appear onthe ballot.
  18. 18. Voter-nominated and nonpartisan officesAll voters may vote for any candidate for a voter-nominated or nonpartisan office.
  19. 19. Voter-nominated and nonpartisan offices 67 wAll voters may vote for any candidate for a voter- ordsnominated or nonpartisan office.If the candidate has a preferred political party, theparty name appears on the ballot for information only.It does not mean that the candidate is nominated orendorsed by the party or that the party approves ofthe candidate.Candidates for nonpartisan offices do not show partypreferences.
  20. 20. California2012Contests splitacross columns
  21. 21. California2012Responses onboth sidesof names
  22. 22. California2012Arrows ratherthan bubbles(and on thewrong side ofthe choices)
  23. 23. California2012Formattinginconsistent ortoo consistent:no visualhierarchy
  24. 24. California2012Instructionsinstructionsinstructions
  25. 25. What happened?split contests across columns overvotingresponse spaces on both overvotingsides of namesarrows rather than bubbles marking incorrectlyformatting is inconsistent or undervotingtoo consistentinstructions are complicated all kinds of crazy thingsor lackingvoters don’t know how to lost votescorrect their ballots
  26. 26. Can voters... read all of the information on the ballot easily? navigate through the ballot to find all the contests and ballot measures? identify the different sections of the ballot? find, read, and follow instructions accurately?
  27. 27. Designingusable ballotsUse lowercase letters Use accurate instructional illustrationsAvoid centered type Use informational iconsUse big enough type (only)Pick one sans serif font Use contrast and color to support meaningSupport process andnavigation Show what’s most importantUse clear, simplelanguage
  28. 28. Can voters... understand what each instruction means? follow instructions easily? complete the ballot without making mistakes? respond appropriately to error messages?
  29. 29. Writing instructionsvoters understandAt the beginning of the Write in active voice, withballot explain how to vote the person doing comes before the verbPut instructions wherevoters need them Write in the positiveInclude information that When giving instructionswill prevent voters from that are more than onemaking errors step, use a numbered listWrite short sentences Keep paragraphs shortUse short, simple, everyday Separate paragraphs by awords space
  30. 30. New tools.
  31. 31. Field Guides seriesResearch Research SOP and Usability Researchcommissioned by commissioned by and Civic Life commissioned byEAC NIST Project NIST
  32. 32. Written anddesigned for you
  33. 33. Published by300+ peoplewho say
  34. 34. thank youforbeing amazing
  35. 35. Coming soonEffective election Delivering useful Effective design Designing multi-department voter education for vote-by-mail language ballotsweb sites Research partially Research partially Funding yet to be Funding yet to be funded by funded by secured secured Kickstarter Kickstarter
  36. 36. Field Guides To EnsuringVoter Intentcivicdesigning.org /fieldguides
  37. 37. Dana Chisnelldana@usabilityworks.netcivicdesign@usabilityworks.netcivicdesign.org@danachis@ChadButterfly
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