California's top lessons learned in design and language
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

California's top lessons learned in design and language

  • 789 views
Uploaded on

Introducing the Field Guides To Ensuring Voter Intent through an analysis of classic ballot design issues and the California top 2 primary ballot in particular.

Introducing the Field Guides To Ensuring Voter Intent through an analysis of classic ballot design issues and the California top 2 primary ballot in particular.

More in: Design , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
789
On Slideshare
767
From Embeds
22
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 22

https://twitter.com 22

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Top 2:lessons learned,looking forwardDana Chisnell@danachis@ChadButterfly
  • 2. page 27
  • 3. KingCounty2004read easily? Not so easy to read,navigate? find sections, oridentify complete withoutsections? making mistakesfindinstructions?understandinstructions?followinstructions Wait. Wha...?easily?completewithoutmistakes?
  • 4. PortlandMaine2011read easily?navigate?identifysections?findinstructions?understandinstructions?followinstructionseasily?complete People missedwithout these instructionsmistakes? Why do the top instructions have letters?
  • 5. Not ideal line length and justification.ShawneeCounty2004read easily?navigate?identifysections?findinstructions?understandinstructions?followinstructions Sections aren’t thateasily? easy to pick outcompletewithoutmistakes?
  • 6. DEMONSTRATION BALLOT [Insert Chinese Translation] SAMPLE BALLOT FOR THE GENERAL ELECTION - City of New York - County of Kings - November 2, 2010 [Insert Korean Translation] A B C D E F G RDH H WRITE-IN CANDIDATO POR 1. BEFORE VOTING THIS BALLOT, Democratic Republican Independence Conservative Working Families Green Rent is 2 Damn Libertarian ESCRITO High PLEASE READ THENew York City [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Chinese] [Korean] INSTRUCTIONS ON [Korean] THE OTHER SIDE OF 1A 1B 1C 1D 1E 1F 1G 1H WRITE-IN THIS BALLOT. Andrew M. Carl P. Andrew M. Carl P. Andrew M. Howie Jimmy Warren 1. ANTES DE EMITIR Cuomo Paladino Cuomo Paladino Cuomo Hawkins McMillan Redlich [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] SU VOTO CON2010 [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] ESTA PAPELETA, [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] SÍRVASE LEER LAS [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] INSTRUCCIONES EN EL DORSO DE ESTA PAPELETA. Electors for Robert J. Gregory J. Robert J. Gregory J. Robert J. Gloria Alden Governor and Duffy Edwards Duffy Edwards Duffy Mattera Link [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Lieutenant [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] Governor [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] 2. BALLOT PROPOSALS [Spanish]read easily? 1 [Chinese] ARE LOCATED ON THE OTHE SIDE OF THIS K J ✺ I BALLOT.navigate? [Korean] Taxpayers [Chinese] [Korean] Freedom [Chinese] [Korean] Anti-Prohibition [Chinese] [Korean] 2. LAS PROPUESTAS DE PAPELETA APARECEN EN EL DORO DE ESTA Vote Onceidentify Vote una vez [Chinese] [Korean] 1K Carl P. 1J Charles 1I Kristin M. PAPELETA. Paladino Barron Davissections? [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean]find MARKING INSTRUCTIONS: Gregory J. Eva M. Tanya INSTRUCCIONESinstructions? Edwards [Chinese] [Chinese] Doyle [Chinese] [Chinese] Gendelman [Chinese] [Chinese] DE MARCADO: [Korean] [Korean] [Korean] Correct Mark: [Korean] [Korean] [Korean] Marca Correcta:understand How many votes do I A B C D E F G Comptroller Democratic Republican Independence Conservative Working Families Green Libertarianinstructions? [Spanish] get for governor? [Chinese] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] [Chinese] [Korean] 2 [Korean] 2A 2B 2C 2D 2E 2F 2G WRITE-INfollow Vote Once Vote una vez [Chinese] Thomas P. DiNapoli [Chinese] Harry Wilson [Chinese] Harry Wilson [Chinese] Harry Wilson [Chinese] Thomas P. DiNapoli [Chinese] Julia A. Willebrand [Chinese] John Gaetani [Chinese] Worst. Instructions. [Korean] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese]instructions [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] Ever. A B C D E F G ✺easily? Attorney General [Spanish] Democratic [Chinese] Republican [Chinese] Independence [Chinese] Conservative [Chinese] Working Families [Chinese] Libertarian [Chinese] Freedom [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean]complete 3 [Chinese] [Korean] Vote Once 3A Eric T. 3B Dan 3C Eric T. 3D Dan 3E Eric T. 3F Carl E. 3G Ramon J. WRITE-IN Vote una vez Schneiderman Donovan Schneiderman Donovan Schneiderman Person Jimenezwithout [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean] [Chinese] [Chinese] [Korean]mistakes? [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] A B C D E F G RDH H Democratic Republican Independence Conservative Working Families Green Rent is 2 Damn Libertarian [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] High [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Chinese] [Korean] [Korean] 4A 4B 4C 4D 4E 4F 4G 4H WRITE-IN United States Kristen E. Joseph J. Kristen E. Joseph J. Kristen E. Cecile A. Joseph John Gillibrand DioGuardi Gillibrand DioGuardi Gillibrand Lawrence Huff Clifton Senator [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Spanish] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] [Korean] 4 [Korean] K J I Vote Once Vote una vez [Chinese] [Korean] Tax Revolt Taxpayers Anti-Prohibition [Chinese] [Chinese] [Chinese] [Korean] [Korean] [Korean] 4K 4J 4I Bruce Joseph J. Viva Blakeman DioGuardi Morgan [Chinese] [Chinese] [Chinese] [Chinese] [Chinese] [Chinese]
  • 7. California Instructions that are2012 not instructions... read easily? navigate? identify sections? find instructions? understand instructions? follow instructions easily? complete without mistakes?
  • 8. Problems arewell understoodsplit contests across columns overvotingthere are responses on both overvotingsides of namesarrows rather than bubbles marking incorrectlyformatting is inconsistent or undervotingtoo consistentinstructions are complicated all kinds of crazy thingsor lackingvoters don’t know how to lost votescorrect their ballots
  • 9. Poor design and instructionson ballots makeunderstanding, marking, and castingdifficult, time-consuming, andcomplicated
  • 10. Poor design and instructionson ballots makecounting, canvassing, and auditsdifficult, time-consuming, andcomplicated
  • 11. DeconstructingCalifornia Top 2primary ballots:Lessons learned
  • 12. California2012 read easily? navigate? identify sections? find instructions? understand instructions? follow instructions easily? complete without mistakes?
  • 13. Yelling! find instructions? read easily?
  • 14. find instructions?read easily?
  • 15. understandinstructions?follow instructionseasily?complete withoutmistakes?
  • 16. No. 05: Use simplenonpartisan officesVoter-nominated and words. 101 wo rdsNo. 04:All voters, regardless of the party preference theydisclosed upon registration, or refusal to disclose aWrite short sentences.party preference, may vote for any candidate for avoter-nominated or nonpartisan office.No. 06:The party preference, if any, designated by acandidate for a voter-nominated office is selected byUse active voice.the candidate and is shown for the information of thevoters only.It does not imply that the candidate is nominated orNo. 09:endorsed by the party or that the party approves ofthe candidate. The party preference, if any, of aShort paragraphs.candidate for a nonpartisan office does not appear onthe ballot.
  • 17. No. 05: Use simplenonpartisan officesVoter-nominated and words.No. 04:All voters, regardless of the party preference theydisclosed upon registration, or refusal to disclose aWrite short sentences.party preference, may vote for any candidate for avoter-nominated or nonpartisan office.No. 06:The party preference, if any, designated by acandidate for a voter-nominated office is selected byUse active voice.the candidate and is shown for the information of thevoters only.It does not imply that the candidate is nominated orNo. 09:endorsed by the party or that the party approves ofthe candidate. The party preference, if any, of aShort paragraphs.candidate for a nonpartisan office does not appear onthe ballot.
  • 18. Voter-nominated and nonpartisan officesAll voters may vote for any candidate for a voter-nominated or nonpartisan office.
  • 19. Voter-nominated and nonpartisan offices 67 wAll voters may vote for any candidate for a voter- ordsnominated or nonpartisan office.If the candidate has a preferred political party, theparty name appears on the ballot for information only.It does not mean that the candidate is nominated orendorsed by the party or that the party approves ofthe candidate.Candidates for nonpartisan offices do not show partypreferences.
  • 20. California2012Contests splitacross columns
  • 21. California2012Responses onboth sidesof names
  • 22. California2012Arrows ratherthan bubbles(and on thewrong side ofthe choices)
  • 23. California2012Formattinginconsistent ortoo consistent:no visualhierarchy
  • 24. California2012Instructionsinstructionsinstructions
  • 25. What happened?split contests across columns overvotingresponse spaces on both overvotingsides of namesarrows rather than bubbles marking incorrectlyformatting is inconsistent or undervotingtoo consistentinstructions are complicated all kinds of crazy thingsor lackingvoters don’t know how to lost votescorrect their ballots
  • 26. Can voters... read all of the information on the ballot easily? navigate through the ballot to find all the contests and ballot measures? identify the different sections of the ballot? find, read, and follow instructions accurately?
  • 27. Designingusable ballotsUse lowercase letters Use accurate instructional illustrationsAvoid centered type Use informational iconsUse big enough type (only)Pick one sans serif font Use contrast and color to support meaningSupport process andnavigation Show what’s most importantUse clear, simplelanguage
  • 28. Can voters... understand what each instruction means? follow instructions easily? complete the ballot without making mistakes? respond appropriately to error messages?
  • 29. Writing instructionsvoters understandAt the beginning of the Write in active voice, withballot explain how to vote the person doing comes before the verbPut instructions wherevoters need them Write in the positiveInclude information that When giving instructionswill prevent voters from that are more than onemaking errors step, use a numbered listWrite short sentences Keep paragraphs shortUse short, simple, everyday Separate paragraphs by awords space
  • 30. New tools.
  • 31. Field Guides seriesResearch Research SOP and Usability Researchcommissioned by commissioned by and Civic Life commissioned byEAC NIST Project NIST
  • 32. Written anddesigned for you
  • 33. Published by300+ peoplewho say
  • 34. thank youforbeing amazing
  • 35. Coming soonEffective election Delivering useful Effective design Designing multi-department voter education for vote-by-mail language ballotsweb sites Research partially Research partially Funding yet to be Funding yet to be funded by funded by secured secured Kickstarter Kickstarter
  • 36. Field Guides To EnsuringVoter Intentcivicdesigning.org /fieldguides
  • 37. Dana Chisnelldana@usabilityworks.netcivicdesign@usabilityworks.netcivicdesign.org@danachis@ChadButterfly