Beyond frustration: 3 levels of happy design

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Usability isn't just about eliminating frustration anymore. Let's look at pleasure, flow and meaning. (A talk from Midwest UX, April 10, 2011)

Usability isn't just about eliminating frustration anymore. Let's look at pleasure, flow and meaning. (A talk from Midwest UX, April 10, 2011)

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  • 1. 1Beyond frustration:3 levels of happy designDana ChisnellMidwest UX 2011@danachis #happy
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6 EN OK C E BR IEN XPERE
  • 7. 7Usability isn’t just about eliminatingfrustration anymore.
  • 8. 8If you want users to love your designs, fallin love with your users.
  • 9. 9Lessons for designing for delight
  • 10. 103 levels of happy experience designPleasure Flow Meaning
  • 11. 111. Pleasure • Consideration • Anticipation of needs
  • 12. 12
  • 13. 13Houdini’sbirthday
  • 14. 14Anniversary ofthe Eiffel Tour
  • 15. 15Matt Groening’sbirthday
  • 16. 16Swackettextendedforecast
  • 17. 171. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  • 18. 18Cautions of Pleasure Habituation Distraction Disruption
  • 19. 192. Flow • Challenge to skill • Plays on mastery
  • 20. 20Quora
  • 21. 21Activity of people orquestions you follow
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. 262. Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Stop talking✤ Empowerment✤ Key strengths tapped
  • 27. 27Cautions of Flow Could translate as either engagement or frustration User control is key
  • 28. 283. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
  • 29. 29
  • 30. 30Zipcar.com
  • 31. 31Zipcar.com
  • 32. 323. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged✤ Long lasting glow
  • 33. 33Cautions of Meaning Must be authentic, genuine
  • 34. 34Go. Do good things.
  • 35. 35Creating a remarkableexperienceversus a satisfactory oneis possible
  • 36. 36PleasureFlowMeaning
  • 37. 37How much happiness can youdesign in?
  • 38. 38Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  • 39. 39Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  • 40. 40ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148