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1Beyond frustration:3 levels of happy designDana ChisnellMidwest UX 2011@danachis                  #happy
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6      EN    OK C E BR IEN XPERE
7Usability isn’t just about eliminatingfrustration anymore.
8If you want users to love your designs, fallin love with your users.
9Lessons for designing for delight
103 levels of happy experience designPleasure      Flow          Meaning
111. Pleasure   •   Consideration   •   Anticipation of needs
12
13Houdini’sbirthday
14Anniversary ofthe Eiffel Tour
15Matt Groening’sbirthday
16Swackettextendedforecast
171. Evidence of Pleasure✤   Smiling✤   Exclamations, “Nice!” or “Got it!”✤   Behaving with infatuation
18Cautions of Pleasure            Habituation            Distraction            Disruption
192. Flow   •   Challenge to skill   •   Plays on mastery
20Quora
21Activity of people orquestions you follow
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262. Evidence of Flow✤   Gratification✤   Feeling productive✤   Focused concentration✤   Energized✤   Stop talking✤   Empow...
27Cautions of Flow            Could translate as either            engagement or frustration            User control is key
283. Meaning   •   Connectedness   •   Making a difference   •   Belonging   •   Virtuousness
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30Zipcar.com
31Zipcar.com
323. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, opennes...
33Cautions of Meaning            Must be authentic, genuine
34Go. Do good things.
35Creating a remarkableexperienceversus a satisfactory oneis possible
36PleasureFlowMeaning
37How much happiness can youdesign in?
38Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks:...
39Where to learn more    Dana’s blog: http://    usabilitytestinghowto.blogspot.com/    Download templates, examples, and ...
40ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148
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Beyond frustration: 3 levels of happy design

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Usability isn't just about eliminating frustration anymore. Let's look at pleasure, flow and meaning. (A talk from Midwest UX, April 10, 2011)

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Transcript of "Beyond frustration: 3 levels of happy design"

  1. 1. 1Beyond frustration:3 levels of happy designDana ChisnellMidwest UX 2011@danachis #happy
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6 EN OK C E BR IEN XPERE
  7. 7. 7Usability isn’t just about eliminatingfrustration anymore.
  8. 8. 8If you want users to love your designs, fallin love with your users.
  9. 9. 9Lessons for designing for delight
  10. 10. 103 levels of happy experience designPleasure Flow Meaning
  11. 11. 111. Pleasure • Consideration • Anticipation of needs
  12. 12. 12
  13. 13. 13Houdini’sbirthday
  14. 14. 14Anniversary ofthe Eiffel Tour
  15. 15. 15Matt Groening’sbirthday
  16. 16. 16Swackettextendedforecast
  17. 17. 171. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  18. 18. 18Cautions of Pleasure Habituation Distraction Disruption
  19. 19. 192. Flow • Challenge to skill • Plays on mastery
  20. 20. 20Quora
  21. 21. 21Activity of people orquestions you follow
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 262. Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Stop talking✤ Empowerment✤ Key strengths tapped
  27. 27. 27Cautions of Flow Could translate as either engagement or frustration User control is key
  28. 28. 283. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
  29. 29. 29
  30. 30. 30Zipcar.com
  31. 31. 31Zipcar.com
  32. 32. 323. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged✤ Long lasting glow
  33. 33. 33Cautions of Meaning Must be authentic, genuine
  34. 34. 34Go. Do good things.
  35. 35. 35Creating a remarkableexperienceversus a satisfactory oneis possible
  36. 36. 36PleasureFlowMeaning
  37. 37. 37How much happiness can youdesign in?
  38. 38. 38Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  39. 39. 39Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  40. 40. 40ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148
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