Beyond frustration: 3 levels of happy design

1Beyond frustration:3 levels of happy designDana ChisnellMidwest UX 2011@danachis #happy

6 EN OK C E BR IEN XPERE

7Usability isn’t just about eliminatingfrustration anymore.

8If you want users to love your designs, fallin love with your users.

9Lessons for designing for delight

103 levels of happy experience designPleasure Flow Meaning

111. Pleasure • Consideration • Anticipation of needs

13Houdini’sbirthday

14Anniversary ofthe Eiffel Tour

15Matt Groening’sbirthday

16Swackettextendedforecast

171. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation

18Cautions of Pleasure Habituation Distraction Disruption

192. Flow • Challenge to skill • Plays on mastery

20Quora

21Activity of people orquestions you follow

262. Evidence of Flow✤ Gratiﬁcation✤ Feeling productive✤ Focused concentration✤ Energized✤ Stop talking✤ Empowerment✤ Key strengths tapped

27Cautions of Flow Could translate as either engagement or frustration User control is key

283. Meaning • Connectedness • Making a difference • Belonging • Virtuousness

30Zipcar.com

31Zipcar.com

323. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged✤ Long lasting glow

33Cautions of Meaning Must be authentic, genuine

34Go. Do good things.

35Creating a remarkableexperienceversus a satisfactory oneis possible

36PleasureFlowMeaning

37How much happiness can youdesign in?

38Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon

39Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting

40ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148

Beyond frustration: 3 levels of happy design

by Dana Chisnell

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