7 Crucial Reasons Every Small Business Needs a Blog

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http://onpurposemediaandmarketing.com/getfoundonline/ Every small business needs a blog if they are serious about growing. Blogging not only helps small businesses be found online, but it also helps showcase the benefits of your products and services. Get your message heard! If you are a small business owner without a blog, you are leaving money on the table! Learn how blogging can help your business.

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7 Crucial Reasons Every Small Business Needs a Blog

  1. 1. 7 Crucial Reasons Every Small Business Needs a Blog
  2. 2. 1. Get Your Message Heard  Blogging is an excellent way to share your message with the world, and most importantly, your target audience.  Are you passionate about a specific cause? Want to create awareness around a social issue? Want to promote your business?  Blog about it!
  3. 3. 2. Get Branded  Branding is so much more than logos, colors and font style. True branding is creating a “culture” around your business.  Blogging helps you to brand your business by allowing your target audience to “hear” your voice and recognize the consistency of your message.
  4. 4. 3. Selling Products/Services  Explaining the benefits of your products and services through a blog is great for business!  Blogging about your products and services allows you to not only showcase what you offer, but also offer direct calls-to-action so your ideal customers respond.
  5. 5. 4. Search Engines Will Love You!  Blogging is great for SEO (Search Engine Optimization) because it constantly updates your website.  Static websites grow boring and without fresh information, the search engines will not rank them highly and maybe even de-index the site altogether.  Use targeted keywords in your blog and now you’re really ready to rank higher on the search engines!
  6. 6. 5. Communicate With Your Customers  What is blogging if it’s not simply communicating?  Blogging is a conversation between you and your audience. Use it to allow your customers to get to know the man/woman/team behind the business.  Be conversational, be funny, be controversial, Be YOU!
  7. 7. 6. Create Viral Content  Stumble upon a cool video online? Why not blog about it? Chances are if you found the video enticing, so will others.  Blogging is a great way to create “viral” content that gets shared many times over.  Think of how good it would be for your business to have a blog post shared all over the internet with each site linking back to your website!
  8. 8. 7. Exposure to Your Business  This might be a “Duh!”  Constantly updating your blog is not only good for SEO purposes, but it also creates exposure to your business and brand.  Keep your engaging content in front of the eyes of your target audience and you are well on your way to success!
  9. 9. Get Your Blogs Ranked on Google! Subscribe to our email list for more helpful blogging help, marketing tips, videos and webinars! http://onpurposemediaandmarketing.com/getfoundonline/

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